top uk brands on social media - january 2014
DESCRIPTION
January, the month of new beginnings and fresh starts, for people and brands alike. New contests, innovative campaigns, crazy offers; name it, the brands did it all. Take a look at how brands in UK shook up social in the first month of the new year.TRANSCRIPT
analyzed by
Social Media Shakedown of Top UK Brands in January 2014
SO
ANALYSIS OF
BRANDS ON FACEBOOK
Fans, Conversations, Engagement, Campaigns, etc...
Sector Leaders in the United Kingdom (Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
January 2014
Sector Leaders in the United Kingdom (Based on the Unmetric Score for Facebook)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
January 2014
A Closer Look at Selected Top
Brands
Premier Inn – Contests Premier Inn conducted two contests, ‘Where’s Lenny?’ and ‘What’s under Lenny’s pillow?’, between the
20th and 31st January. The contest related updates saw huge engagement with its fans on Facebook.
Premier Inn ramped up its fan base much faster between 20th and 31st January.
Premier Inn garnered an average engagement score of 956, while the sector
average was 536.
Evian UK – #LiveYoungJanuary
Evian UK posted many updates around its #LiveYoungJanuary campaign and also conducted giveaways & contests as part of the campaign. These updates resonated well with its fans as
#LiveYoungJanuary was the most engaging campaign for the brand.
AO.com – Contests AO.com ran a series of contests on its Facebook page in January and these contests helped gain traction among
its fans. As a result, AO.com garnered an average engagement score of 982, which is more than 4 times the sector average of 234.
SO
ANALYSIS OF
BRANDS ON TWITTER
Followers, Customer Service Metrics, Campaigns, etc...
Sector Leaders in the United Kingdom (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
January 2014
Sector Leaders in the United Kingdom (Based on the Unmetric Score for Twitter)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
January 2014
SO
A Closer Look at Selected Top
Brands
Land Rover UK – #Hibernot In January, Land Rover UK launched Hibernot – an online hub of winter trails, walks, and activities up and down
the UK. It was promoted on Twitter using the hashtag #Hibernot, which generated lots of buzz for the brand.
#Hibernot was the most used hashtag by the brand as well as its
followers in January.
The Macallan - #Mac12days The Macallan asked its fans to retweet its tweets with the hashtag #Mac12days for a chance to win the Macallan
Ruby Roja Dove candle and savour a dram of Ruby. As a result, #Mac12days was used 1,544 times by its followers in January.
The Macallan saw an average engagement score of 977, which is more than thrice the
sector average of 270.
Avon UK - #ColourMeMonday In January, Avon UK engaged its followers with the #ColourMeMonday campaign, in which followers were asked to
retweet Avon UK’s tweets along with the hashtag #ColourMeMonday for a chance to win Avon goodies every Monday
Mention of @Avon_UK peaked on all Mondays in January
As a result, Avon UK garnered an average engagement score of 843, which is 9 times the
sector average of 93.
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ANALYSIS OF
BRANDS ON YOUTUBE
Views, Shares, Uploads, Top Video, etc...
Sector Leaders in the United Kingdom (Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
January 2014
(Based on the Unmetric Score for YouTube)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Sector Brand
Retail Chains
Retail
Telecom Services
Travel
January 2014
Sector Leaders in the United Kingdom
SO
A Closer Look at Selected Top
Brands
Newcastle – Anna Kendrick – Behind the scenes of the Mega Huge Game Day Ad Newcastle almost made
Video Views Growth
This video about the mega game ad that Newcastle almost made for the Super Bowl, featured Anna Kendrick, and garnered more 2.6 million views in
January.
Waitrose: Story of Waitrose.com
Video Views Growth The Story of Waitrose.com video was the most watched video on its channel with more than 214K views in
January.
This video which depicts how Innocent Drinks tastes good and does good, was viewed more than 199K times
in January.
Video Views Growth
Innocent Drinks: Tastes Good, Does Good
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