Top Trends InSocial Media Marketing

Brandon Uttley, APR

Command Partners

Presented To:BOMA Carolinas-West Virginia

October 18, 2011

What’s Happening

What It Means

Where We’re Headed

What’s happening here?

Welcome to the revolution

In 2010 Gen YOutnumbered Baby Boomers

97% of them have joined asocial network

By 2013, 164.2 million Americans will use social networks, or 67% of internet users

Users spend 4 times as much time on social media than email

90% of 18-29-year olds sleep with their cell phones

If Facebook were a countryit would be the world’s3rd largest

1. China2. India3. Facebook4. United States5. Indonesia6. Brazil7. Pakistan8. Bangladesh

Every Day

More than 1.5 million pieces of content are shared on Facebook

2.5 billion photos/monthly30 billion content items/year

260 billion page viewsper month

6 million per minute37.4 trillion per year

55% of consumers more likely to recommend after becoming a fan

51% more likely to buy a product after becoming a fan

Business At The Speedof Like.

382,861 every minute

Average Time SpentOn Facebook

7 Hours Per Month

50% of active users—daily

Now that’ssticky.

YouTube is now the second largest search engine

1 in 5 tweets mentionsa product or companyby name

80% of companies useLinkedIn as their primary toolto find new employees

24 of the 25 largest newspapers are experiencing record declines in circulation

Why this matters

Years To Reach 50 Million38

13

4Radio

TV

Internet

Traditional Marketing Transitional Marketing

Interruptive Media Immersive/Engaging Media

Mass Media Micro Media

One-Way Communications Two-Way Communications

Marketing Changes

http://traffikd.com/social-media-websites

Social MediaStrategy

Blog

SMS

Website

LinkedInEmail

PR Twitter

Facebook

SocialMedia

Marketing &PR

Customer Service

Sales

SearchEngine

Optimization

Social Media Spheres Of Influence

It’s About Influence

And sales

How Many On Facebook Locally?

1.1 million people

age 18 and older

within 50 miles of Charlotte

How Many On Facebook Locally?

Not Just For Kids

Growing In Every Demographic

Women 55+ Fastest Growing Segment

45% of US Audience Is Now 26+25% Over 3512% Teenagers

Age Distribution Across Social Sites

Source: Pingdom.com

What’s Working

How the Fortune 500are using social media

Branding

E-Commerce

Research

Customer Retention

Lead Generation

Fortune 500

Source: 60 Second Marketer

B2B is different.

Must establish deeper, more meaningful relationships

Focus on value vs. experience

B2B buying decisions madeby groups

Buying cycles are longer

B2B Challenges

Social Sharing

Social Media As A Lead Source

Social Media Lead Scoring

B2B Opportunities

Social Sharing

Social Sharing Example

Blog

Twitter

Facebook YouTube

Slideshare

NewsRelease

Social As Lead Source

www.argylesocial.com

Social As Lead Source

Social As Lead Source

Social Lead Scoring

How B2B Marketersare using social media

B2B marketers spent $11 million on social marketing in 2009

Expected to increase to $54 million in 2014

B2B marketers seeing benefits of investingin social marketing

Especially through the exclusive communitiesand online events with clients & stakeholders

Spending On The Rise

40% of B2B companies devote one or more full-time marketers to social media marketing

Compared to 54% of B2C companies

This level is significant due to smaller B2B marketing departments

Underscores the maturing role of social media as a core component of B2B marketing

Staffing Also Up

Improving marketing efficiencies in every stage of the buying cycle:

Prospects > leads > loyal customers

Closing the loop with sound marketing analytics for continued improvement

Keys To Success

Social Media TakesA Special Skill

Empathy

Good with computers.

Not so goodwith social media.

Much better.

Any Questions?

Thank You!@BrandonUttley

facebook.com/commandpartners

linkedin.com/in/brandonuttley

@CommandPartners