top that pitch deck
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Introduction Problem/ Solution Product Business Model Traction Timeline Team Summary Contact
live it. tag it. win it.
CONFIDENTIAL INFORMATION OF TOPTHAT LTD.
A web app for the competitor in all of us.
TopThat lets people upload and tag their best images and videos capturing life’s random moments, crazy stunts and top performances and pit them
against others to see who can TopThat!
Introduction Problem/ Solution Product Business Model Traction Timeline Team Summary Contact
CONFIDENTIAL INFORMATION OF TOPTHAT LTD.
There is no true online arena dedicated to the competitive nature of people that caters to both businesses and consumers…
Introduction Problem/ Solution Product Business Model Traction Timeline Team Summary Contact
TopThat delivers an engaging social competition network that provides businesses with a venue to create social competitions and
provides a place for people to explore their human drive to compete.
SOLUTION
PROBLEM
Introduction Problem/ Solution Product Business Model Traction Timeline Team Summary Contact
Consumer Generated Competition (free to the consumer)
Introduction Problem/ Solution Product Business Model Traction Timeline Team Summary Contact
Business Generated Competition (fixed-fee pricing for businesses)
TopThat provides the venue and businesses leverage their existing customer base to participate and promote competition.
CONFIDENTIAL INFORMATION OF TOPTHAT LTD.
Company Sponsored Dual Label Advertising
Business will be able to create branded competitions for a fixed fee.
Traditional model where companies purchase ad space for trending tags targeting audience base.
Businesses will be able to dual label the platform to
use on their site.
Introduction Problem/ Solution Product Business Model Traction Timeline Team Summary Contact
CONFIDENTIAL INFORMATION OF TOPTHAT LTD.
Introduction Problem/ Solution Product Business Model Traction Timeline Team Summary Contact
COMPANY SPONSORED COMPETITIONS (BUSINESSES WE HAVE ON-BOARDED SINCE FEBRUARY 2013) 10
CONFIDENTIAL INFORMATION OF TOPTHAT LTD.
“ Introduction Problem/ Solution Product Business Model Traction Timeline Team Summary Contact
This may mark a new turning point in social media, from one where people shout from the sidelines, ala Twitter to one where everybody gets to vote or be voted on regarding everyday things…
| YAHOO FINANCE
CONFIDENTIAL INFORMATION OF TOPTHAT LTD.
Introduction Problem/ Solution Product Business Model Traction Timeline Team Summary Contact
600 % VIRAL LIFT
4.5 MINS AVERAGE TIME ON SITE
2649 ACTIVE COMPETITORS
32% RETURNING USERS
CONFIDENTIAL INFORMATION OF TOPTHAT LTD.
Introduction Problem/ Solution Product Business Model Traction Timeline Team Summary Contact
• Generate Revenue from Company Sponsored model
• Secure next round of funding
• Tighter social network
integration (access media across sites, posting to open graph, etc.)
• Generate Revenue from Advertising model
• Release native mobile apps
• Grow team • Marketing Campaign to
grow user base.
BY THE WORLD SERIES
BY THE SUPERBOWL
• Generate Revenue from Dual Label model
• Secure big brand partnerships.
STANLEY CUP BY THE
SUPER BOWL BY THE
WORLD SERIES BY THE
[MAY 2013] [OCTOBER 2013] [FEBRUARY 2014]
Introduction Problem/ Solution Product Business Model Traction Timeline Team Summary Contact
Brandon Caruana Founder & CEO
Sacha Didier Operations
Ruben Falcon Development
Michael Gibson Business Dev.
Cutest TopThat Team Member #CUTESTTEAM | Tagged on 2/15/2013
Catherine Rennie Marketing & Brand
To vote or to just check out who is winning, visit www.topthat.com/#cutestteam
CONFIDENTIAL INFORMATION OF TOPTHAT LTD.
• TopThat has assembled a core management team with a proven track record in both start-ups and turnarounds.
• Five years of working together as a team - originally based in the Cayman Islands.
• Team has built and deployed multi-million dollar cost reducing enterprise software platforms.
• Over 15 years experience working across a variety of different industries - financial services, offshore banking, real estate, insurance and broadcast media.
Introduction Problem/ Solution Product Business Model Traction Timeline Team Summary Contact
CONFIDENTIAL INFORMATION OF TOPTHAT LTD.
Introduction Problem/ Solution Product Business Model Traction Timeline Team Summary Contact
RAISING: $ 975,000 Goals for investment Already invested • Grow sales and development teams • Build operational infrastructure • Marketing campaign to support business
development • Break even within 12 months
$200,000 (Institutional Investors)
CONFIDENTIAL INFORMATION OF TOPTHAT LTD.
Introduction Problem/ Solution Product Business Model Traction Timeline Team Summary Contact
Tell me can you TopThat? www.topthat.com
Brandon Caruana [email protected] + 1 (416) 873.2036 (Toronto) | + 1 (650) 331.0183 (US)