TOP TEN INTEGRATION TARGETS FOR SUGAR

Glenn Johnson

Senior Vice President

Magic Software Americas

@glenn4pr @MagicSoftware #SugarCon

CRM Profit Cycle

2

Integration Enhances CRM Profit Cycle

3

6 of top 10 Integration Touchpoints are to ERP Systems

4

5

#1 Opportunity to Order Conversion

Lead

Opportunity

Account

Contact

ERP Sales Order

convert lead-to-opportunity

conv

ert o

ppor

tuni

ty-to

-ord

er

6

#2 Address Book Integration

CRMERP

address book integration

7

#3 Accounts Receivables Integration

CRMERP

credit status integration

8

#4 Inventory/Warehouse Integration

CRMERP

inventory status check

WMS

9

#5 Payroll Integration

CRMERP

sales commission calculation

10

#6 eCommerce Integration

• abandoned cart-to-opportunity sync

• closed order sync• activity sync• address book sync• Master Item Data

sync

11

#7 Work Order Integration

Lead

Opportunity

Account

Contact

ERP Sales Order

convert lead-to-opportunity

convert opportunity-to-order

gene

rate

wor

k or

der

Work Order System

12

#8 Supply Chain Integration

Lead

Opportunity

Account

Contact

ERP Sales Order

convert lead-to-opportunity

convert opportunity-to-order

supp

ly ch

ain

fore

cast

ing SCM System

13

#9 Product Lifecycle Management Integration

CRMERP

eCommerce

PLM

master data synchronization

14

#10 Mobile Integration & Apps

• Composite CRM, ERP and other systems– data mash-ups– process orchestration

• Online and Offline apps• Location and Context Sensitive

– process specific– industry and business specific– location aware– device enhanced features

• barcode• photo attachments• etc.

Databases, Frameworks

Enterprise Applications

Grid deployment, Cloud and On-Premise, Shared-Nothing architecture, In-Memory Messaging, Async/Sync.,

Context, Scalability, Security

Enterprise Adapters

Comprehensive Enterprise Architecture

Orchestration, Transformation, Routing, Transactions, Monitoring, Management

Protocol Adapters

Smarter Technology

Magic xpi Flow Editor

Visual: Drag, Drop and Configure

Magic xpi Data Mapper

Visual: Drag and Map Data Connectivity

CASE STUDY

Sennheiser Electronic GmbH & Co. KG – Integration of SugarCRM and JD

Edwards

About Sennheiser:Turnover: € 584.4 million (2012) Number of employees: 2,329 people worldwide (2012 average), 1,226 (53 %) in Germany and 1,103 (47 %) abroad

Manufacturing plants:Germany (microphones, headphones, wireless microphone and monitoring systems, conference and information systems, aviation headsets)Ireland (headphones, audiology products, monitor loudspeakers, integrated systems products)USA (wireless microphone and monitoring systems)

Sales subsidiariesFrance, Great Britain, Belgium, the Netherlands, Switzerland and Liechtenstein, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA

21

Sennheiser Selects Magic for Central Integration Plattform

Sennheiser automates business processes across SugarCRM and Oracle JD Edwards; The first of many integration projects planned with award winning Magic xpi Integration Platform.

The Challenge• Central Integration Platform to integrate ERP from Oracle JD Edwards with CRM from

SugarCRM and other systems of a heterogenous IT landscape (IBM Content Manager ECM, Product Labeling System PLM (CIM Database), Lotus Notes, Microstrategy etc.

• Platform needed to be flexible, scalable, easy to use and maintain

The Solution• Magic xpi`s standard adapter for JD Edwards and SugarCRM made lengthy

programming of interfaces unnecessary• Flexible and stable Central Integration Platform in a hub-and-spoke architecture • Process Automation with synchronization of account data, sales information, vendor and

invoice data

22

Sennheiser Selects Magic for Central Integration Plattform

The Benefits• Standard adapter made integration quick and easy to implement• Future integration projects, changes or reacting to business requirements can also be

performed quickly and easily• Integration Platform provides a clear architecture for efficient maintenance and prevents

Spaghetti Code• No data silos by integrating the whole IT landscape• Automation of business processes increases productivity• In-Memory Computing Architecture for high availability, elastic scalability and 24/7

business continuity

Application Landscape

(7) Tesa

(1) SugarCRM

(2) IBM Content Manager

(3) PLM CIM database

(4) Guardus CRQ

(5) LVR - Warehouse

(6) Product Labeling(8)

Microstrategy (BI)

(9) Lotus Notes

(10) WUP

(11) EDI

Magic xpi

(12)

(13)

(14)

JD Edwards

EnterpriseOne

ERP

Sennheiser Selects Magic for Central Integration Plattform

Magic xpi Architecture at Sennheiser

Magic xpi Process Engine (Server)Magic xpi Process Engine (Server)

SugarCRM

OpportunitiesAccountsContactsLeadsCampaignsTargetsTarget ListsCasesCalenderCallsMeetings………

JD Edwards

IBM Content ManagerMicro Strategy (BI)Lotus NotesWUPProduct LabelingLVR WarehouseGuardus CRQPLM CIM DatabaseTESA

etc.Scalability Scalability Transaction

Security

Transaction Security Error-HandlingError-Handling

Monitoring via Magic xpi MonitorMonitoring via Magic xpi Monitor

Integration ProcessIntegration Process

Regelbasierte Implementierung der

logischen Flow‘s

Business- Rules

Business- Rules

Graphical Modelling

Graphical Modelling

Rule based Implementation of

logical flows

Rule based Implementation of

logical flowsAdapterAdapterComponentComponent

Magic Software Enterprises empowers customers around the globe with smarter technology that delivers a multichannel user experience for enterprise processes

and business logic and data

A global provider of application development and business integration

platforms

Focused on business

needsInnovative technology

Proven experience

Who We Are

Corporate Overview

EstablishedIn 1983

NASDAQ (MGIC)

15 offices Worldwide

>50 Countries

>1000Employees

>2,500Global Partners

ThousandsOf Customers

Millions Of End-users

Global Presence

R&D Labs

Regional Headquarters

Support Centers

THANK YOU

gjohnson@magicsoftware.com (949) 250-1718

@glenn4pr #SugarCon