PowerPoint Presentation

Top Task Content & Design: A Strategy for Website Marketing SuccessRobert E. Johnson, Ph.D. 2016Bob Johnson, Ph.D.eduWeb Digital SummitDenver, CO: August 1-3, 2016

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Lets start hereBrand is Experience in the Digital AgeNielsen Norman Group, July 2016https://www.nngroup.com/articles/brand-experience-ux/Bob Johnson Consulting, LLC2

And hereThe first requirement is to meet the exact needs of the customer, without fuss or bother.Don Norman & Jakob NielsenBob Johnson Consulting, LLC3

1. Why a top tasks strategy?

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Most important marketing question for your websiteHow easily can people do what they want to do at your website?Bob Johnson Consulting, LLC5

Most common website problem area for every audienceMenus and links people cant find the path to task completion.Bob Johnson Consulting, LLC6

Solution requires top task research400+ Surveys.400,000 Voters.34 Languages.Bob Johnson Consulting, LLC7

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Content & design goalSimpler.Clearer.Faster.Bob Johnson Consulting, LLC9

2013 Design Museum Award Winnerhttp://www.wired.co.uk/article/design-of-the-year

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It begins with a CCI surveyhttp://www.customercentricindex.com/

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Top Task benefitsImproved visitor experiences.Stronger brand reputation & respect.Higher student recruitment conversions.

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Keep. It. Simple.What do most people want from your website? Fast task completion.Bob Johnson Consulting, LLC13

The Golden Rule