top secret affiliates

8/14/2019 Top Secret Affiliates

1/8

An insiders dossier to

Affiliate Marketing

Heres a glossary covering off some of the buzz-words in Affiliate Marketing these days

LVCVC- Lifetime Value of a Customer. The estimatedlifetime sales total for a particular customerPredatory Marketingredatory Marketing- Methods used to redirectaffiliate links, for example, overlaying links andbanners, or spawning the browser window

Cookie-cuttingookie-cutting- A cookie cutter page is onethat's made from a generic content template

Thin Affiliateshin Affiliates- This refers to low-qualityAffiliates, unpopular with the search engines

Adwaredware- Although a million miles away fromSpyware, Adware is nevertheless likely to hackoff your Affiliates. Avoid

Snowballingnowballing- This system rewards a chain ofhierarchical publishers who may or may not knowof each others' existence, yet generate incomefor the higher level signup

Chargebackhargeback- Incomplete sales resulting incommission clawback

Parasitearasite- Technology designed to alter thenormal performance of click tracking and disrupt

affiliate business

Return Dayseturn Days- Number of days after a click throughthat the affiliate still earns a commission

Net 60, Net 30 etcet 60, Net 30 etc- Refers to payment period,i.e. 60 days after the month for the Net 60 and30 days after the month for the Net 30

Glossary

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File No.4 of bigigmouthouthmedias expos seriesedias expos series


2/8

BitingthebulletDangersandpitfallsNetworkpartnersUseamiddle-manInterrogatingtheagencyRulesofengagement

HiddenstrengthsoftheaffiliatesProtectingyourbrandDeliverablesandexpectationsLetstalkcashAgentrelationshipsMissiontipsAgentbigigmouthouthLeakedbyGlossary

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15)

THEMISSION

TheUKAffil

iateMarket

isgrowingf

ast,

hikinginva

lueby45%a

nnually45%annually,takin

gthe

totalvalue

ofaffiliate

salestoa

whopping

3billion.

Youneedto

optimiseyou

raffiliate

activitytomake

sureyoudon

'tgetleft

behind

Keepthisunder

yourhat,butbi

gigmouthouthmediaedia

hasclearanceto

divulgeeveryth

ingyouneed

toknowinord

ertorunahigh

lysuccessfulsuccessful

andintegratedintegratedaffiliatep

rogram.Wehave

the

alliestomaket

hishappenandwespeakthe

affiliates'lang

uage.

Bigigmouthouthmediaediahasputtoge

therthisdossie

rto

removesomeoft

hemythsandto

demonstrate

howyoucanreap

therewardsreaptherewardsforchoos

ingthe

rightagencyto

manageyourcamp

aigns.

Listencarefully

andgoodluck...

CONTENTS


3/8

AffiliateMarketingAffiliateMarketingisanincrediblyeffectivelow-risk,pay-on-res

ultssalestool.It'salsoa

complexlandscapecomplexlandscapewithmultiplenetworkoptions,

eachwithitsownsetofstrengths,scop

eand

technologiessoneedstobedonewell.

80%ofaffiliateprogramstodayusereve

nue

sharingorcostpersale(CPS)ascompensa

tion

method,19%usecostperaction(CPA)and

the

remaining1%useothermethods,suchas

cost

perclick(CPC)orcostpermille(CPM).

BITING

1

THEBULLET

Stearclearofstickycontracts

Stearclearofstickycontracts-justsaynoMakesureyournotcompetingwithyourown

MakesureyournotcompetingwithyourownPPCPCcampaignampaign!LookafteryouraffiliatesLookafteryouraffiliates-loveyouraffiliatesandyou'llgetthelovebackAvoidbelievingthatAffiliateMarketingis

AvoidbelievingthatAffiliateMarketingisstandalonetandalone-searchisattherootofitso

makesureyouraffiliatepartnerisbestof

breedinSearchDontfallintothetrapoffailingtoanalyse

Dontfallintothetrapoffailingtoanalyseresultsesults-orusingthewronganalyticspackageforyourobjectivesBew

arehiddencostsBewarehiddencosts-likesetup,accountmanagement,accountaccessandminimummonthlyspend

LimitedreachLimitedreach--AffiliateMarketingacrossvariouslanguagesandterritoriesrequiresthe

experttouchSelectingunethicalaffiliates

Selectingunethicalaffiliates-thosethatareoutthereshouldbeavoided

ANDPITFALLS

DANGERS

2


4/8

Theverticale

xpertiseofea

chnetwork.

Eachonehass

trengthsandw

eaknesses

Thestrengtho

fthenetwork'

srelationship

withaffiliate

s

Thenetwork's

technologysol

ution-isit

accuratelytargetedfo

ryourcampaig

n?

Usingagooda

gencyallowsy

outobenefit

fromthecost-

savingagreeme

ntsthey've

establishedwi

ththenetwork

s

Therearenume

rousnetworks

tochoosefrom

andeachofth

enetworkshas

itsownstren

gths.

Makesureyou

choosetheon

e(orones)wi

ththe

reachyouneed.Usean

agencytocom

binecombine

networksnetworkssoyou

getthebestvertical

reachverticalreach

andtechnologi

estechnologiespossible.

It'scritical

toconsider:

Sowhoarethe

mainplayers?

networkP

ARTNERS

3

Yes,youheardright.Ane

xpertagencywill

optimiseyouraffiliatecam

paignformaximum

effectandefficiency.

Rememberthenetworksaren

'tincentivisedto

reduceyourspendwiththem

sowithoutanagency,

yourcampaigncan'tbemax

imallyefficientmaximallyefficient.

Usinganexpertagencyall

owsyoutheedgefor

managingacrossmultiplepl

atforms.They'll

integrateaffiliateactivit

ywithyourother

channelsandthey'llstrip

outpoorperformers

andmotivateotivatethegoodones.

Youthengettositbackandrelax,sa

feinthe

knowledgethatyouragency

hasinvestigatedall

thenetworks,knowstheml

ikethebackoftheir

hand,andareawareofwhi

choneswilloffer

youthebestresultsbestresults.

Themiddle-mansvalueisi

nsavingyoumoney

andprovingit!

USEamiddle-man

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5/8

INTERROGATING

Makesureth

atyour

agentconsid

ersthe

following

THEAGENCY

5

Nicheconten

t/

Interestweb

sites

Pricecompar

isonsites

Forums/Blog

s

Geographicr

each

Emailing

Coupons/Vouc

hers/Discoun

ts

Paidsearch(

PPC)

Organicsear

ch(SEO)

Loyalty/rewa

rdwebsites

Bannernetwo

rks

Richmedias

ites

Youragencywillneedtocoveroffthefollowinginselectingthenetwork(s)foryou:OngoingmarketarketandcompetitorompetitoranalysisConsideringacombinationofnetworkstomaximiseverticalexposuremaximiseverticalexposureanduseoftechnologiesCreatingbuzzuzzacrossaffiliatesCompetitive,flexibleremunerationmod

e

development,ongoingandseveralstepsaheadseveralstepsaheadofyourcompetitors

Avoidingstop-startcampaigns.Realisticbudgetingonacost-per-conversionmodelallowsyoutohavecontinuityontinuityandreaptherewardsfromasnowballeffectnowballeffectTargeted,attractiveandinnovativennovativeadvertisingContinuousontinuousmonitoringtrackingfunctionsEfficientprocessingofnewaffiliatesewaffiliatesEnhancementnhancementands

upportofaffiliatesSpeedyvalidationalidationofgeneratedsalesandleadsAttentiontodetailAttentiontodetail-offeringVIPcommissions,competitions,tieredcommission,accesstomarketingmaterials-feeds,keywordsetcBestuseofWidgetsandGadgetsWidgetsandGadgetsContinuousontinuousknowledge-basedregenerationandimprovementofcampaigns

RULESOF6

ENGAGEMENT


6/8

OFTHEAFFILIATESAffiliatesareyourvirtualsalesforce,butwithoutthebasicsalarycostsIfyou'reintoSocialMedia,youraffiliateswillvoluntarilybackyouonline;they'llsaynicethingsbecauseit'sintheirinterest

todosoPROTECTINGYOURBRAND

8

Makesureyouraffiliateagentoffers:Agreementswithtrusted,qualityaffiliatesonly.NothingwilldestroyyourreputationquickerthanpoorlyselectedaffiliatesClearandrobustPPCrulesfor

affiliatestofollowAstrongstanceagainstscumwareSynergywithyourDisplayAdvertisingStrategyforbrand-squatting,keywordhijacking,scrapingandURLhijackingTheexpertisetoensureamessage-consistentcampaign,tyinginwithyourTV,POS,emailcampaigns,DM,merchandisingandotheractivities

Reducedmanpowerrequirementsin-house

Theyshoulddemonstrate

clearsavingsresulting

fromefficientmanagement

Fulltransparencyandma

nagementofpayments

forfullaccuracy

Maximisedconversionrat

esandpayonresults

Integratingaffiliatesac

tivitywithsearch

toletyoucorneryourm

arketbudgets

Agoodagencywilloffer

youateamwithmany

yearsofaffiliatenetwo

rkexperienceacross

multiplenetworksandterritories

DELIVERABLES9

Youmightwanttoconsid

ertreatingaffiliate

costsasasalescostins

teadofamarketing

cost.Thismeansthatas

longastheaffiliate

costpersaleislowand

profitableenough,and

youhavenofulfilmentho

les,youcanletyour

affiliatesbeassuccessfulastheycanposs

iblybe.

You'repayingonacost-p

er-acquisitionbasis

soitmakessense.Stop-s

tartcampaignsalso

tendtohackaffiliateso

ff.Youragencyshould

knowthebestapproachf

oryoursector.

LETSTALKCASH

ANDEXPECTATIONS

HIDDENSTRENGTHS7

10


7/8

Onaverage,UKmerchantsinvolvedinAffiliateMarketingdrive16%oftheironlinesalesviathischannel.

Bigigmouthouthmediaediaaffiliateclientsachieveanaverageof24%.BycombiningAffiliateMarketingandSEO,bigigmouthouthmediaediaclientsachievearound63%oftheirtrafficthroughsearch.

Affiliatesareyou

rvirtualsalesforce.

Plythemwithincentives,informth

emofyour

othermarketingactivit

iesandbeflexibleon

commissionstructures.

Big-hittingsuper

affiliatesknowwhatth

ey'reworth

Maximiseattractiveness

fortheaffiliates-

minimiseleakage,optimi

seconversionandpay

competitivecommission

rates.Offersomething

a

littledifferent;whethe

rthat'sbespokevouche

r

codesorcompetitions-

whatevermakesthemti

ck

Keepabreastoftechnologicaldev

elopments

withintheindustry-t

hisisafastmoving

marketsoifyouwantto

stayontopyouhaveto

beseveralstepsahead

andfastonyourfeet

affiliateson-side

missiontips12

AGENT11FORkeep

ingyour

RELATIONSHIPS


8/8

AGENTBIGMOUTH

Bigigmouthouthmediaedia has been at the forefront ofDigital Marketing since the dawn of the industry,

pioneering results-focussed, ethically integrated

digital marketing and winning numerous awards

along the way.

Now with over 200 staff in 10 countries, we workwith more than 300 major brands globally across

24 languages.

Want to know more about integrating Affiliate

Marketing? Pick up the phone and speak to one of

our mouthy experts on 0845 130 0055845 130 0055 or emailtellmemore@[email protected]

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Leakedby...

13

Usingagoodage

ncytohandleyourAffili

ate

Marketinggives

youaneffective

,multi-network,

cost-effectivea

pproach,fullys

ynergisedwithy

our

otherchannels.

You,themerchan

t,calltheshot

s.

Here'swhybigigmouthouthmediaediai

sanagentpartn

erworth

itssalt:

Fullcampaignma

nagementacross

multiplenetwork

s

formaximumcove

rage

Multi-cou

ntry,multilingu

alcapabilities

24hourresultsmonitori

ngbyalivingb

reathing

bigigmouthouthBigbran

dexpertswithin

differentverti

cals

Performance-base

dcommissionstr

ucture

Brand-protection

leaders

Synergisingyour

affiliatecampa

ignwithyour

otheronlinemar

ketingactivitie

s

Strategicgrowth

ofcampaigns

ROI-focussed

Built-intransparency

Bespoke,central

isedcontrol,administra

tion,

managementanda

djustmentofall

activities

Excellentrelati

onshipswitheff

ectiveAffiliate

Marketingoperat

ingplatformsan

dtopperforming

affiliateslocal

lyandglobally

Leakedby...

14

top secret affiliates

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