top most innovative billboards around the world
TRANSCRIPT
ccThe Most Innovative Billboard Ads from Around the World
I know, it’s hard to believe that there could be anything original about such a tired form of advertising.
That said, I am willing to bet that if you passed by these billboard ads as you were moseying along in your daily travels, they wouldn’t just catch your attention, they would capture it.But don't take my word for it. See for yourself
Data collected by mediatrack team
Oldtimer - Austria
How often do you notice the billboard advertisements on the side of the road when you're speeding along on the highway? Well, anyone driving through this tunnel in Austria can’t possibly miss this billboard. Drivers on this highway literally have to drive right through the ad.
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Formula Toothpaste - Indonesia
This billboard was created to highlight the idea that Formula Toothpaste “builds strong teeth.” As you can see, rather than using a pretty model with pearly whites, the billboard shows a man whose teeth are so strong that he is actually pulling the advertisement off of the structure, metal and all.
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Nationwide Insurance - USA
Believe it or not, this billboard is NOT an advertisement for paint. This ad is actually part of the Nationwide Insurance “life comes at you fast” campaign. This billboard uses the paint to drive the slogan home. As you can see, the paint looks as if it flowed right off of the billboard, covering the side of the building, the parking lot, and even a couple of cars below.
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Tylenol - Toronoto, Canada
This billboard is designed to suggest that Tylenol can help you overcome a headache and “get back to normal.” Through the creative use of a wrecking ball, this billboard definitely makes the severity of this man’s headache and the strength of Tylenol clear.
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Panasonic - Indonesia
In order to advertise Panasonic’s nose hair trimmer, this billboard was displayed directly behind power lines. It uses the cables to show how desperately this man needs Panasonic's nose hair trimmer while also adding some comedic value to the billboard.
The Economist - UK
This billboard can actually sense when a person passes under the lightbulb, causing it to turn on as if to suggest that reading The Economist will expose you to great ideas.
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