top media agencies in social media
TRANSCRIPT
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Social Media Adoption by TOP Media Agencies
Social networking
Brand social analysis Audience engagement
Top
Med
ia A
gen
cies
10
(2
01
0)
SM in
tegr
atio
n in
co
rpo
rate
web
site
Inte
rnal
SM
Li
nke
dIn
Face
bo
ok
Yo
utu
be
Twit
ter
Re
ach
Stre
ngt
h
Pas
sio
n
Klo
ut
infl
uen
ce
Blo
g en
gage
men
t
Co
nte
nt
rele
van
ce
Blo
g B
ackl
inks
(s
ou
rce
: Seo
Qu
acke
)
Ove
rall
Sco
re
Mindshare 4 3 4 3 2 4 3 2 4 2 1 1 0 33
Mediaedge:cia 4 2 3 2 1 4 2 2 5 2 2 1 1 31
MediaCom 3 3 4 1 2 2 2 1 5 1 1 2 1 28
Vizeum 3 1 2 3 2 2 4 2 4 1 1 3 0 28
Starcom 1 2 3 3 5 2 3 3 3 1 0 0 0 26
ZenithOptimedia 1 1 2 3 5 4 4 3 3 1 0 0 0 27
OMD 1 1 3 1 2 2 3 1 4 3 0 0 0 21
Carat 1 1 3 2 1 0 2 1 3 1 0 0 0 15
Walker Media 1 1 2 1 1 1 2 1 4 1 0 0 0 15
PHD 0 1 2 1 3 3 1 1 1 2 0 0 0 15
Good in SM (various - PR/Media/SM) Universal McCann 4 3 1 3 5 3 4 3 5 3 1 4 2 41
Altimer Group 5 5 5 4 3 5 3 2 3 5 5 5 4 54
Edelman 5 5 5 5 5 3 5 5 3 5 3 5 3 57
Some of the Top B2B Brands in SM (unrelated to media)
Avaya 5 5 5 5 5 4 5 5 3 4 3 4 3 56
Juniper Netwroks 5 3 4 5 5 4 4 4 4 3 2 2 1 46
Cisco 5 5 5 5 5 5 5 5 3 5 4 5 4 61
Points SN Ranking Backlinks RT's
Comments
Pasion Strength Reach Klout
1 1-100 1-10 0-10 0 1-10 0 1-5 1-10
2 100-500 10-50 10-20 1-3
10-20 1-2 5-10 10-20
3 500-1000 50-100 20-50 3-5
20-40 3-5 10-15 20-30
4 1000-5000 100-500 50-100 5-10
40-50 5+ 15-25 30-40
5 5000+ 500-1000 100+ 10+ 50+ 10+ 25+ 40+