top campus recruitment insights 2011/2012 recruitment season
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Top Campus
Recruitment Insights2011/2012 Recruitment Season
Campus Recruitment 3
Where employers go 4
Top 5 industries on campus 5
Top 15 employers on campus 6
Shifting Strategies 7
Most common recruitment tactics 8
Career fairs and info sessions 9
Digital media 10
Student Behaviour 11
Career fairs 13
Info sessions 14-15
Recruitment timing 16-17
About TalentEgg 18
TalentEgg.ca is
Canada’s leading
online career
resource for students
and recent grads
Thousands of students and recent grads
engage and interact with career content every
day on TalentEgg.ca – over 1 million per year!
For more information, visit www.TalentEgg.ca
or contact us by filling out the form at
www.TalentEgg.ca/employers
TalentEgg.ca Top Campus Recruitment Insights: 2011/2012
Campus Recruitment
What are top Canadian
employers doing on
campus?
TalentEgg works with the majority of Canada’s top employers
in terms of student and new grad recruitment.
Our research with these employers shows that
the majority focus largely on major “Tier A”
campuses, but they also invest in smaller
campuses relevant to their particular industry.
Example: Mining firms allocate more resources to recruiting at
universities in Western Canada (small or large) because of the
proximity to their job sites and the education requirements of
their career opportunities.
The dominant spenders in
Canadian student and new grad
recruitment are firms from the
following five industries:
Accounting
Mining
Engineering
Financial Services
Consumer Packaged
Goods
The Top 5 most popular industries for
students and recent graduates
(based on TalentEgg traffic, 2010-
2011) are:
Accounting
Marketing
Business
Finance
Banking
While spending is aligned with popularity in some industries, such as
Accounting and Finance, employers in industries such as Mining and
Engineering compete for a very limited talent pool, as is reflected in these
results.
The 15 most active employers on campus in Canada
(measured by career fair attendance) in 2011 were:
1. Enterprise
2. Insurance Institute
3. Canadian Security Intelligence
Service (CSIS)
4. Aecon
5. Investors Group
6. Service Canada
7. Sun Life
8. TD Bank
9. Certified Management
Accountants (CMA)
10. PepsiCo.
11. Xerox
12. Research in Motion
13. Imperial Oil
14. Canada Revenue Agency
15. Freedom 55 Financial
TalentEgg.ca Top Campus Recruitment Insights: 2011/2012
Shifting Strategies
How are student and new
grad recruitment tactics
changing?
The most common student and new grad recruitment tactics
used by employers:
On-campus career fairs
Information sessions
Online content
Currently, many organizations are shifting their
strategies to include fewer career fairs, and
more information sessions and online
content…
Fewer career fairs,
more info sessions
61% of Canadian
employers plan to
attend only 1 to 5
campus career fairs in
2011-2012, while more
than half will host 5 to
10 or 10+ information
sessions.
How many career fairs do you plan to attend on campus this year?
How many information sessions do you plan to hold this year?
14%
61%
12% 10%2%
0 1 to 5 5 to 10 10+ 20+
16%
32%
29%
23%
0
1 to 5
5 to 10
10 +
Employers are
also increasing
their online
presence
Three quarters of
employers (73%)
will include more
online content in
their recruitment
strategies in 2011-
2012 compared to
last year. How much will you use digital media in your strategy this year?
Much more than last
year, 40%
A little bit more than last year,
33%
The same as last year,
25%
Way less than last year, 2%
TalentEgg.ca Top Campus Recruitment Insights: 2011/2012
Student Behaviour
Does student behaviour
match how and when
employers are recruiting?
The shift toward employers spending more on online content
is on trend with current research, which reveals that students
are becoming less engaged with on-campus recruitment,
regardless of the style.
The majority of students do not attend campus
career fairs or employer information
sessions…
No, 34%
Yes, and I would
go again, 34%
Yes, but I wouldn't go again,
32%
Only one third of students
attend career fairs and
find them valuable
While two thirds of students
have attended a career fair
at some point, only one third
found the experience
valuable enough to want to
go again in the future.
Another 34% have never
attended a career fair on
campus.Have you ever attended a career fair on your campus?
Employer info sessions can be effective depending on the
employer and the industry.
For example, accounting firms are successful in recruiting
students via info sessions because students often already
know about the different firms before attending – students are
already engaged and serious about finding employment with
that specific company.
However, when employers are not well known on campus,
and no previous rapport has been established between the
employer and students, info sessions are much less
successful. Students will rarely attend an info session hosted
by an employer that they know nothing about.
In fact, 42% of
students plan to attend
zero info sessions over
the next year
Somewhat surprisingly,
34% of students don’t
even know what an info
session is. As a result,
employers that
participate in info
sessions are reaching
less than 25% of the
student population.How many employer info sessions do you plan to attend over the next year?
34%
42%
11%
8%
5%
What's an info
session?
0 1 to 5 5 to 10 10+
Is participating in fall campus recruitment an effective tactic?
19%
14%
37%
25%
5%
September of my final
year
January of my final
year
When I finish
classes in April
Throughout the whole
year
Other
Only 1 in 5
students look for
entry-level jobs in
September of their
final year
Employers who
recruit primarily in
September will miss
out on 80% of the
student population.
When did you or will you start searching for your first post-grad job?
Unemployed and underemployed students and recent grads
frequently lament the fact that they’ve completely missed out
on employers’ key hiring period simply because they either
weren’t aware of it or were too busy with school, extra-
curricular activities, internships, co-op terms and part-time
jobs to participate.
Students and recent grads search for career
information year round, but they are most
active during the month of May – after classes
have ended for the year.
What recruitment activities do you execute in May?
TalentEgg helps employers meet their
branding and student and new grad
recruitment goals.
If you’re looking to reach students and
recent graduates, or improve your campus
recruitment strategy, TalentEgg can help.
Please visit TalentEgg.ca/employers
or email [email protected] to learn
more and set up a meeting.
New site design, coming September 2011!