top 8 reasons buyers choose new construction
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Top 8 Reasons Buyers Choose New Construction
Insights for builders
1Affordability.
37% of first-time buyers and 32% of repeat buyers cite affordability as their top reason for
choosing new construction.
2Desirable location.
Location is key: 34% of repeat buyers and 28% of first-time buyers want to live in their preferred
neighborhood with a good work commute.
3Newness.
36% of repeat buyers and 26% of first-time buyers chose new construction for new
or never-used features.
4Appealing features.
29% of both first-time and repeat buyers value features like floor plans, square footage and types
of materials.
5Customizability.
A top attraction for first-time buyers (29%) and repeat buyers (27%) is the ability to make the new
home reflect their style.
6Floor plan options.
Choices are important to new construction buyers: 27% of repeat buyers and 22% of
first-time buyers want a selection of floor plans.
7Free builder upgrades.
27% of first-time buyers and 21% of repeat buyers jump at your free upgrades.
8Builder reputation.
Reviews matter: 24% of first-time buyers and 23% of repeat buyers consider your reputation when
choosing new construction.
Check out the Zillow Group Report on Consumer Housing Trends for more new construction buyer insights.
Read the report