Top 8 Chapter Resources You Need

Kyle BazzyDirector of Growth

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BillhighwayTechnology that solves real

problems exclusively for component-based

organizations

Founded in 1999

Who We Are/What We Do

What kind of help do you need right

now?

01 Management & Membership

02 Leadership & Engagement

03 Support for Volunteers & Leaders

04 Collecting & Sharing Data

Top 8 Chapter Resources 05 Component Structures

06 Chapter Restructuring

07 Case Studies & Best Practices

08 Association Trends for 2017

#1 Management & MembershipSituation: When parents fight and argue who feels the

negative effects?

Define Reality: Members win when chapters and HQ get along

Solution: Improve your operating framework Aligning goals Be a better communicator

Principles of Affiliation & Operating Framework

10 key components of an operating framework

Components & The Race to Membership Whitepaper

Gain insights to improve your membership marketing efforts

What I’ve Learned in Four Years of Blogging About Membership

Learn 12 observations and conclusions about membership

Resources:

#2 Leadership & EngagementSituation: If you are not effectively engaging chapters, you

can’t expect them work well with you

Define Reality: Hitting your goals at HQ is all about finding the

best way to engage

Solution: Ask chapters what they want help with Start with your early adopters Start with the biggest chapter challenges

Chapter Engagement

Investigating models of engagement outside traditional chapters with industry articles and case studies

Driving Chapter Value

How smarter investment will boost the ROI of Association Chapters

Do You Know Your Members’ Engagement Potential?

Identify ways to deliver more value to unengaged members

Resources:

Dresden Farrand12+ state chapters launched

Membership up 38% &retention increased 24%

Presented 40 under 40 award

Chapter Champions

Charles W.L. Deale86% members cite networking via

chapters as primary reason for joining

Chapters average 85-95% enrollment

#3 Support for Volunteers/LeadersSituation: How do you stack up to other associations for

effective volunteer leader support?

Define Reality: You reap what you sow

Solution: Better software to remove menial tasks Leadership programs will attract stronger leaders Measure success!

Resources:Volunteer Guiding Principles

5 key topics to improve your communication and operations

Volunteer Guiding Principles: CFA Institute

Provides guidance and direction on volunteer involvement efforts and framework

Are You Haunted by Volunteer Turnover & Burnout?

Common reasons for volunteer turnover and burnout and how to combat these challenges

#4 Collecting & Sharing DataSituation: Data will tell the story for you – do you have it?

Define Reality: Measuring success without data = driving with a

blindfold on

Solution: Define what chapter ROI means for your association Create dashboards Use your data to tell stories

Resources:Chapter ROI Assessment

5 minute worksheet to learn the state of your chapter revenue pipeline

Chapter Dashboard & Data Metrics

Share industry articles to identify what data is most important, meaningful and actionable

Explore the Mystical World of Chapter ROI

Learn ways of tracking and driving chapter ROI

#5 Component StructuresSituation: “Why do we even have chapters?”

Define Reality: Sometimes the hardest things to do are the only

things that need to be done

Solution: Research other successful structures Get a consultant! Don’t do this alone Be BOLD

Resources:Local Components & Successful Associations

Step-by-step to show you how to make local components work for you and your association

Components & The Race to Membership Whitepaper

10 tips to develop and effectively use components in membership marketing

Components are Drivers of Recruitment, Retention & Engagement

How Dresden Farrand at CoSN leveraged their components to increase revenue, member retention & chapter acquisition

IncreasedRetention

IncreasedMembership

2xDoubled

Membership in 4 States

$300kIncreased

Sponsorship Revenue

38%24% $70kIncrease Product

Sales

CoSN Case StudyHow Dresden Farrand, CoSN Director of Membership & Chapters leveraged components to see great increases in revenue, member retention, chapter acquisition and more.

#6 Chapter RestructuringSituation: “Why do we even have chapters?”

Define Reality: Sometimes the hardest things to do are the only things

that need to be done

Solution: Research other successful structures Get a consultant! Don’t do this alone Be BOLD

Are Chapters Worth The Effort?

The difference between importance & effectiveness of your chapters

Why One Chapter Went Rogue

A lesson in how not to respond to a rogue chapter in your association

The Art of Finding the “Right” Chapter Model for Your Association

5 characteristics of an effective chapter model

Resources:

#7 Case Studies & Best PracticesSituation: Are you using case studies to highlight your best

performing chapters?

Define Reality: Facts and reason are not enough. You have to find

better ways to effectively communicate

Solution: Create case studies that will help HQ hit its goals Work on being a better story teller Share best practices amongst your chapters

Motivating Rogue Chapters Toward Dissolution

4 Case Studies, 3 Issues, 4 Different Outcomes

2016 Membership Marketing Benchmarking Reports

Provides benchmarks association leaders can evaluate their own membership programs

CRMUG Case Study

How an organization with chapters implemented community software to encourage networking

Resources:

#8 Association Trends for 2017Situation: Focus on what matters, stay aware of what’s going on

Define Reality: “Success is no accident. It is hard work, perseverance,

learning, studying, sacrifice and most of all, love of what you are doing or learning to do.” - Pele

Solution: Connect with other CRPs Define your biggest obstacles; set aside time to learn

one way someone solved a similar problem each month

Resources:Top Association Management Predictions for 2017

Predictions from 13 industry experts on new goals, product strategies, and opportunities

Chapter Engagement Trends for 2017

5 ways to increase engagement at the chapter level

Association Innovative Benchmarking Report

Characteristics that define innovative associations

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