top 5 social media networks. 5 best practices

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

Top 5 Social Media Networks. 5 Best

Practices.Stephanie Johnson

Social Media Specialist

www.rezstream.com

| About RezStream

www.rezstream.com


• Established in 2005• Located in Denver, Colorado• 21 Employees

WHO WE ARE

• Software and Internet Services • Independent properties only• 100 Rooms or less

WHAT WE DO

• Founders of RezStream set the tone

• Hire passionate professionals• Education

WHY WE DO IT

|About Me

www.rezstream.com


• Raised in Minnesota and moved to Colorado in 2010

• UW-La Crosse graduate: Communications and Creative Writing

• Slight obsession with Dalmatians

• I love learning and practicing new languages, as a kid I could read and write in hieroglyphics

• I can make a stuffed pizza in under two minutes after working at a Papa Murphy’s in high school and college

• I’ve worked in social media marketing for four years

TABLE OFCONTENTS

www.rezstream.com


01Introduction: What’s the

value?

02Eyes

on the prize

03History & fast facts

045 best

hospitality

networks

05The future

06Conclusion

01 | Introductionwww.rezstream.co

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What’s the value?

• Social media is the #1 activity on the web• Instant communication • Two-way conversation• Establishes credibility• Creates influence• Real-time news and reviews• Simply put: It’s expected

03 | Eyes on the prize www.rezstream.com


Setting goals Don’t post just to post What do you want to accomplish?

Brand recognition Re-engagement with followers Gaining new followers Driving website traffic

How much time can you devote to this? How much content do you own?

03 | History & Fast Facts

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A little history lesson

• 2003 – Myspace• 2004 – Facebook • 2005 – YouTube • 2006 – Twitter• 2010 – Pinterest • 2011 – Google+

Fast Facts• Facebook

– 47% of Americans say Facebook is their #1 influencer of purchases– 1 billion active users– 189 million users are “mobile only”

• Google+– 400 million active users– +1 button used 5 million times per day

• YouTube– Google purchased YouTube for $1.65 billion in 2006– According to Nielsen, YouTube reaches more U.S. adults ages 18-34 than any cable network

• Twitter– 560 million active users– 500 million tweets per day

• Pinterest– 70 million active users– 500,000 business accounts– 80% of pins are repins

03 | History & Fast Facts

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Time out

Time out!

Poll Question #1


04 | Social Networkswww.rezstream.co

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Determine where your audience is Keep your goals in mind Define your voice and what messages you want to share Be realistic about your time commitment Overall, Facebook and Google+ still reign supreme

What networks should I be on?

Overall Best Practices• Establish your voice• Provide consistent and quality

content• Engage• See what’s #trending• Content calendars can be your

best friend• Customize messages for each

network and use the right lingoCredit: Walt Disney Pictures

www.rezstream.com04 | Social Networks


04 | Social Networks: Facebook

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Facebook Important terms to know:

Post: A public message, photo, video or link that you’re sharing with your audience

Newsfeed: The homepage for each individual user. The newsfeed algorithm determines how often your posts are included in the home stream

Insights: Facebook’s own analytics for your page including likes, reach, audience demographics, post specific information, and engagement rates

Reach: How many people saw your post Engagement: How many people interacted with your post, either liking,

commenting or sharing a specific post Boost: Boosting a post means turning that post into a paid advertisement

04 | Social Networks: Facebook


Facebook Best Practices

Post a variety of content

Keep messages short and concise

Use photos and video

Post when your fans are online

Use hashtags sparingly

www.rezstream.com04 | Social Networks: Facebook


04 | Social Networks: Google+

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Google+ Important terms to know:

Google+ Pages: Like a profile account but for business pages Post: A public message, photo, video or link that you’re sharing with your

audience +1: Similar to Facebook’s ‘like’ button Circles: How Google categorizes contacts Reviews: Public reviews by Google users Insights: Where you’ll find analytics offering a snapshot of activity

Google+ Best Practices Incorporate

keywords into your posts

Use hashtags Use photos &

GIFs Optimize your

listing Use insights to

gauge effectiveness of content and content types


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04 | Social Networks: Twitter

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All in a Twitter Important terms to know:

Tweet: A 140-character message Username: How your name appears on

Twitter RT: A Retweet occurs when an original

message is shared via a new user Mentions: When another user tags you in

a tweet Direct Message: A private 140-character

message between you and another user #: The hashtag identifies specific

keywords or trending tropics, the word following the # is turned into a clickable link directing you to a stream of all other users talking about that subject

Followers: This list shows how many accounts are following you

Following: This list shows how many accounts you are following

Twitter Best Practices Username reflects property name Be a part of the conversation and give credit where

credit is due Use hashtags Be mindful of space limitations Use customized images and branding

04 | Social Networks: Twitter

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04 | Social Networks: YouTube

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It’s all about you

Important terms to know: Channel: The stream hosting your videos Video Manager: Where you can edit videos,

see how many views each video has, and other analytical tools

Username: How your name appears Views: How many times your videos have

been viewed Subscribers: Who has subscribed to receive

updates of when you post new videos


04 | Social Networks: YouTube

YouTube Best Practices Think of the value:

informative or entertaining

Use your title effectively

Write a description and use tags

Understand your audience retention

Channel layout is colorful and consistent with your brand

www.rezstream.com04 | Social Networks: YouTube


04 | Social Networks: Pinterest

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Winning at Pinning

Important terms to know: Pin: A visual bookmark Home feed: Where pins from users you

follow show up Boards: Where pins are collected and

stored Profile: What the public sees when they

look at your Pinterest account Notifications: Alerts when other pinners

repin, like, or comment on your pins Categories: Pinterest offers popular

category feeds

Pinterest Best Practices Do pin directly from your

website Be creative and descriptive

with your board names Use hashtags Repin others’ pins Highlight what you

specialize in Weddings Pet-friendly Beach-front location Wineries Environmentally friendly On-site restaurant

www.rezstream.com04 | Social Networks: Pinterest


Time out!

Poll Question #2


05 | Futurewww.rezstream.co

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Visual dominant networks Copy-cats User-based changes Privacy concerns/anonymity Ability to make multiple accounts/feeds Reviews and peer-generated content

Where are we going?

06 | Conclusion www.rezstream.com


Provide value Tell your story Have fun! Content is king Be visually appealing Post responsively Social is not sales

Key Takeaways

Thank you!Contact me: [email protected] the latest and greatest: rezstream.com/blogStay smart: rezstream.com/webinars

Follow RezStream:facebook.com/RezStreamplus.google.com/+Rezstreamtwitter.com/RezStreamyoutube.com/RezStreampinterest.com/rezstream


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