top 5 reasons to use hashtags for your event

SYNERGY SOLUTIONS INC. 2221 N. Scottsdale Rd Scottsdale, AZ 85257

(602) 296-1610 [email protected]

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SYNERGY SOLUTIONS INC. (602) 296-1610 [email protected] 2221 N. Scottsdale Rd Scottsdale, AZ 85257 Page I 1

TOP 5 REASONS TO USE FOR YOUR EVENT

Social media platforms and sharing networks provide a very valuable FREE customer engagement tool for people looking to promote their products, services or in this case your event: hashtags. Some of these platforms include Twitter, Facebook, Google+, Instagram and many more. Knowing how to correctly use this powerful tool can help you get exposure, and yield new customers and business relationships. WHAT IS A HASHTAG?

A Twitter hashtag is simply a topic, or keyword phrase, with a hash sign (#) in front of it. For example, #PHX and #PHXeats are both hashtags for the Phoenix, Arizona area specifically. If a person was to search for “#PHX”, one can find things related to those in Phoenix. Follow the hashtag #PHXeats and you'll find Phoenix restaurants, foodies, and bloggers all talking about food events, restaurants and gastronomic news in the Phoenix area.


HOW TO USE HASHTAGS Hashtags are a powerful way that people use to discover and keep updated with a topic of their interest. While specific hashtags are used by companies, celebrities or to mark anything that is important, we are focusing here on the top five reasons why using a hashtag is vital in order to promote your next event.

Below you will find a series of simple reasons that can help you harness the power of hashtags and avoid potential pitfalls when using them. These reasons summarize how any organization can easily benefit from the use of hashtags. However, it is important to note that just like with any other marketing strategy, the first step is to set a plan of what your goals are, what results are expected from these efforts, who will execute them and for how long. With the correct planning, execution and by incorporating the use of hashtags into your digital marketing efforts you will be sure to get great results from your social media marketing efforts. 1. HASHTAGS MAKE YOU STAND OUT

Hashtags are widely used by people as a way to find, organize, track and share important information on Twitter, Google+, Instagram and other important sharing sites. A unique and attractive hashtag should be used for your event. This way, not only will you inform your audience about the event, but your attendees can easily look back on the information during and after your event.


2. HASHTAGS CAN BE VIRAL A hashtag helps generate buzz before, during, and after an event. You can use hashtags that are already popular to gain new followers and increase the relevancy of your event. For example, including your unique hashtag as well as other popular ones such as #event, #(yourlocation) or #(venue) or #(speaker) is a great way to increase exposure, leverage on current trends and locate participants you may want to meet or businesses you'd like to connect with. The correct use of hashtags can help you create long lasting relationships with potential clients, as well as making it possible to find potential sponsors for future events.

3. HASHTAGS ENGAGE

Hashtags are a great way to start conversations with other Social Sharing Network users - not only the people who directly follow you, but also anyone attending or interested in your event, to talk about the same topic using a specific hashtag. By using the same hashtag, their tweets will appear in the same stream of conversations. Your attendees can easily identify new prospects with the same interests; meet up during and after the event to discuss the on goings. You can also monitor the conversations around the hashtag to identify new opportunities or issues that need to be addressed.

4. HASHTAGS ARE REUSABLE If your event happens periodically, when choosing a hashtag, look for words that not only describe or relate to your event, but also that can be reused over and over. You can also create variations of your hashtags as you see fit to accommodate date, venue, or any other important aspects of your event that you may want to highlight. For example, #EXPO2001 versus #EXPOphx, the latter can be used year after year. 5. KEEP HASHTAGS FOCUSED While it is important to use hashtags, moderation is key. You do not want to overuse this tool. Keeping your hashtags focused is an important part of focusing the right audience. If you use the right set of hashtags you will more than likely


promote, monitor, engage, and analyze the people talking about your event online. Using too many hashtags can diffuse your content and it will be less likely that you get the desired result.

Please be sure to contact us at [email protected] if you have any questions about how to use hashtags to promote your next event.

top 5 reasons to use hashtags for your event

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