top 5 mistakes in running google adwords

Top 5 Mistakes in Running Google Adwords Campaign

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Intro & Outline today

Just Call me Ethan

• What is Google Adwords?• How to setup an Campaign?• Top 5 mistakes…


Overview

• Pay Per Click Advertising– You don’t pay unless people CLICK…– Advertise only to your potential customer


Stuff you need to know…

Account

Campaign A Campaign B

Ad Group A1 Ad Group A2 Ad Group B1 Ad Group B2

Speaker CD Player

Car Accessories

ABC Car Audio & Accessories Sdn Bhd

Car Audio

Car Wiper Car Lamp

Keyword list A1 Keyword list A2 Keyword list B2Keyword list B1


Organize, Organize, Organize


Terms

• Landing page: – First page where the visitors see after clicking on your

ad.

• Bid Price: – Price you are willing to bid for a particular keywords.– Minimum RM0.01


Terms

• CTR: Click-Through Rate. – Eg. Your CTR is 5% if 5 out of 100 person click through

your ads to your site.

• Quality Score:– Affect your ads’ position on Google– The higher the better

• Better ad position• Lower minimum bid


Go to adwords.google.com

How to Setup?


Choose your tool

For Beginner

For Experienced Advertiser


Language


Location


Create your Ad


Put in Keywords


Set Your Budget


Review


Account Setup

But wait…

It’s simple, right?


Do you make these mistakes?


it would look like this:

What's wrong with this?

An Adwords Ad

A whole bunch ofDifferent keywords

The company’s home page


1st Mistake:Too many different kinds of keywords in the same group.

You should group them into different ad groups.


Why Grouping?


2nd Mistake:"Smith Telecommunications" - Who are you?

•Low CTR•High bid price

You should:


3rd Mistake:

Don't bring visitors to your homepage.

•You only have 5~10 seconds•You’ll spend more money– Landing page not relevant to ad– Low Quality Score– You have to bid high

Don't do this!

Use Landing Page – Not just bring them to your home page


3rd Mistake continue

Just Give them EXACTLY

what they want. Voice Mail SoftwareIntelligent Voice Mail Software for you business needs…………………………………………………………………………..Make your communication Easier……………..custom expandable systems………………….

www.smithtelecom.com/voice-mail-software.html


4th Mistake:Forget to put negative keywords

•Wasting your money•Wasting visitor time•Have to bid high


Filter it out…

You should do this:


5th Mistake

Create only 1 ad in an Ad Group

Tip: Always split testing 2 ads at the same time!


58 Clicks l 1.9% CTR

5th Mistake (continue)

After 1 week....

45 Clicks l 1.4% CTR

• You’ll know which one is actually better• Delete the inferior one, create another ad to beat the

best one.

Are you ready to Get Found on Google?

Sign Up Today:adwords.google.com

Thank you!

top 5 mistakes in running google adwords

Self Improvement

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