top 5 marketing trends 2012 - rolando peralta communitiesdna - aje guatemala
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5 TENDENCIAS DE MARKETING QUE DEBES
ESTAR USANDO@ROLANDOPERALTA
CHIEF WORD OF MOUTH DIRECTORCOMMUNITIESDNA
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CROWDSOURCING
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GAMIFICATION
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GEOLOCATION
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COMMUNITIES
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AGILE MARKETING
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2002
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CROWDSOURCING
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Delegar tareas clave a un grupo de personas, que a
menudo es una comunidad.
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¿Funciona?
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US$30Millones
Utilidades 2009
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GAMIFICATION
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Mejorar un Sistema o un Servicio usando experiencias
propias de los juegos.
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@Corp & @dokshor
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GEOLOCATION
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Usar datos de referenciageofráfica para un propósito.Geolocation + Marketing = GeoMarketing: Usar datos de geolocation y combinarlos con
acciones de marketing.
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COMMUNITIES
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Grupo de personas:> Con intereses en común
> Que se comunican entre ellos> Crecen grupal e individualmente
> Defienden una Causa.
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AGILE MARKETING
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Iteracionesvs
Gantt
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NewMarketing.me
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@RolandoPeraltarperalta@communitiesdna.comCommunitiesDNA.comCommunitiesDNAblog.com NewMarketing.mefacebook.com/NewMarketingMe
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FORGETCALM
AND
DONEW
MARKETING
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GRACIAS!