TOP 5 Challenges

#1

#2

#3

#4

#5

The most common reason is that many partners don’t have the resources or enough support to fully utilize the MDF.

Vendors allocating MDF close to the end of quarter, limiting the time partners have to activate it effectively.

Vendors have either limited or very complex ROI reporting processes to track ROI of allocated MDF and compare the partners results.

Vendors and partners are either not using automated tools for marketing, planning, approvals and tracking results, or are not using them effectively.

Vendors impose too many restrictions and are required to make constant changes to their marketing plans, resulting in unproductive allocation of MDF.