5  KPIs  Every  Marketer  Should  Measure  

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Top 5 Sweet Spot Marketing Metrics

 

Every  B2B  marke9ng  professional  should  be  measuring:    

•  Overall  visits  by  industry  and  company  size  

•  Conversion  rates  by  industry  and  company  size    

•  Source  of  traffic  by  industry  and  company  size      

•  Named  Account  behavior  

•  Engagement  &  conversion  of  companies  in  your  Sweet  Spot  

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Overall visits by industry and company size

•  METRIC:  Measuring  campaign  results  rate  by  target  ver?cal    

•  ACTION:  Target  your  website  visitors  and  deliver  relevant  campaigns  based  upon  company  size  and  industry.  

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Conversion rates by industry and company size •  METRIC:      Form  Conversion  Rates  for  companies  by  industry:  Retail,  

Healthcare,  Technology,  Government,  Financial,  etc.    Are  our  SMB  pages  truly  aJrac?ng  SMB?  

•  ACTION:  Op?mize  form  landing  pages  for  low  performing  industries/segments.  

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Source of traffic by industry and company size

•  METRIC:      Where  is  your  best  traffic  coming  from?  Traffic  source    by  industry  or  company  size.  

•  ACTION:  Invest  more  dollars  in  SEM  and  adver?sing  dollars  for  the  traffic  sources  that  are  bringing  you  in  the  sweet  spot  visitors.  

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Named Account Behavior

•  METRIC:  Named  account  custom  segment  report.  

•  ACTION:    Iden?fy  named  accounts  visi?ng  your  website  and  alert  sales  or  marke?ng  for  further  engagement.  

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Engagement & Conversion of Companies in your Sweet Spot

•  METRIC:  Combine  key  variables  to  align  with  your  target  audience  and  focus  on  the  sweet  spot,  measure  traffic  and  engagement  by  your  custom  segment.  

•  ACTION:  Set  KPI's  against  your  custom  segment,  develop  campaigns  and  messaging  to  support  growth  and  engagement  for  your  target  audience