top 5 franchise marketing strategies for 2014
DESCRIPTION
The Top 5 Franchise Marketing Strategies for 2014 will make you rethink your local marketing and will help you learn to empower your customers, build local relationships, and leverage location-based marketing!TRANSCRIPT
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www.bluewaterbrand.com
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Why Mobile Matters!
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Mobile is the foundation of all marketing in 2014, and should be integrated with all marketing strategies
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of adults say their mobile phones are within arms reach 91%
24/7
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» Enhance your store's image in the community
» Increase customer loyalty » Grow store traffic, sales and
awareness
of consumers will wait only 74% seconds for a web page to load on their mobile device before abandoning the site
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Strategy #1
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Empower Your Customers with Valuable Content
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Post shareable content that gives people something they want to share with others – use offers, advice, entertainment, and inspiration J
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of fans consider how helpful a link would be to another user before sharing 94%
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of CMOs think that custom content is the future of marketing 70%
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Strategy #2
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Build Relationships with Customers and Your Community
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Encourage your franchisees and make it easy for them to get involved in their communities
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of consumers are willing to spend more on a product or service if they feel a personal connection to the company
83%
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Get Active Online!
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» Set up and link to your Google+ page
» Register with local directories
» Get local reviews
Emotionally engaged customers are 3 times more likely to recommend the business to a friend
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Strategy #3
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Surprise & Delight Your Customers
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Leverage behavior-based data to give personalized messages to your customers – make their experience unique and special
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of customers buy more from retailers who
personalize the shopping experience across channels
40%
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open rate on emails with personalization – Compared to 15.1% open rate on emails without personalization
19.5%
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Strategy #4
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Leverage Location-Based Marketing
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Use social media sites that allow mobile “check-in” such as Foursquare, Facebook, and Yelp
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of mobile users use their device for local search 95%
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9 out of 10 mobile phone searches result in a purchase or a visit
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Strategy #5
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Listen and Respond to Customers in Real Time
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Show your audience they can expect timely, relevant interactions with your brand
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Customers are 22% more likely to consider a brand after experiencing real time marketing 22%
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Almost 50% of engagement happens within the first 30 minutes 80% of engagement in the first 180 minutes
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1. Empower Your Customers 2. Build Relationships with Customers &
Your Community 3. Surprise and Delight Your Customers 4. Leverage Location-Based Marketing 5. Listen and Respond to Customers in
Real Time
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Get the Infographic!
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www.bluewaterbrand.com/Top5
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Craig Boyte Director of 1:1 Digital Strategy
MaK* Wangsness Digital MarkeQng Expert
Thank you! www.bluewaterbrand.com
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Connect with Us!
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@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater Inc.
bluewaterbrand.com/blog