Top 4 Inbound Marketing Benefits

Proof point graphics

Traditional marketing is a one sided approach,whereby information about services and products is pushed out to the consumer (i.e. advertising) The problem is that customers have become

blinded to advertising, which has forced businesses to come up with alternative strategies. The solution is content marketing – it works

because it is a two way relationship, whereby both benefit However, it must begin with giving away something first before trying to sell anything

Traditional Marketing No Longer Works

Simply put, content marketing is the process of creating relevant, useful, interesting and relevant information for your prospective client and then sharing it and distributing it so that target audience can see it.

It is designed to engage and educate so that you and your business are put in a position of trust so that it increases the opportunity of transacting and building ongoing business relationships!

What Is Content Marketing?

Content marketing is much more than simply enticing the visitor to a website – that’s only the starting point

Effective content marketing offers something of real value to the customer

It starts with a great website – good graphics, easy navigation, and GREAT content

VALUE = information to solve a problem,to teach something or to entertain

Offer Real Value

In Business to Business Lead Generation, Content Marketing is a process of creating and sharing valuable information, knowledge and expertise in the form of content to attract and convert prospects into customers. These customers become repeat buyers.

The type of content you share is usually related to what you sell. In other words, you’re working to influence people so they get to know, like, and trust you. Then you are significantly increasing the chances of your prospects doing business with you.

How Content Marketing Can Work For You

#1 Inbound marketing gets your brand in the mix

What is Content?

In today’s marketplace the buyer is in control, not’s not the business

Must find ways to cater to the customer Business goal is to attract and generate

leads, then nurture those leads by giving something of value, and lastly to convert the leads to sales

The process of selling does not start until there is a relationship built on trust and loyalty – these are the key factors that will create lifelong customers

What You Need to Know

Content marketing combined with social media marketing has become more important in SEO than the more traditional technical tasks (i.e. meta tags, exact h d i k d d i ) match domains, keyword density, etc.)

It is not that these factors don't matter, but that they work better when combined with the two newer mediums

Contests, sweepstakes, and quizzes have all been effective activities to increase followers in social media as often seen on Facebook

What You Need to Know

#1 Inbound marketing gets your brand in the mix

# 2 – Inbound leads are higher quality

Inbound lead bucket

• Organic search• Web direct• Social media• Web referrals

15%Lead to opportunity conversion rate

Inbound opportunities

Outbound lead bucket

• Paid content promotion

• Online advertising

• 3rd party Webinars

7%Lead to opportunity conversion rate

Outbound opportunities

# 4 – Inbound marketing works

# 4 – Inbound marketing works

2012 B2B Content Marketing Trends from the LinkedIn B2B Technology Marketing Community