Top 20Search Engine

Marketing Tools

TwentySix2 Marketing is a search engine marketing agency located in Atlanta, Georgia. We have been a leader in search engine optimization and paid search marketing since 1997.

View our list of Top 20 SEM Tools:

- Website Analysis Tools- Web Marketing Tools- Competitive Intelligence Tools- Information Resources

Table of Contents

WebsiteAnalysis Tools

1

Everyone that is serious about the Webshould be using the Firefox Browser. Ithas many useful add on tools that can beused for analyzing your website, as well as the competition.

Firefox Browser

http://www.mozilla.com/https://addons.mozilla.org/

2

Use this Firefox Add On to analyzemany SEO parameters quickly and easily. Check out everything from a site’s linkpopularity to the age of a domain to thenumber of pages indexed in Google.

SEOQuake

http://www.seoquake.com/

3

The best way to describe this site is totell you just what the site says “Trackyour rivals. Then eat their lunch.”

This tool costs money, but it is veryhelpful if you want to keep track of alot of larger online competitors at thesame time.

Compete.com

http://www.compete.com/

4

Google’s toolbar has many great features,including bookmarks and more.

Be sure to turn on the Google PageRank tool so you can see how Google views asite.

Google Toolbar

http://www.toolbar.google.com

5

Test your site’s top rankings in Google.Find out what keywords your site rankswell for.

SEO Digger

http://seodigger.com/

Web MarketingTools

6

Even if you use a more advanced webanalytics tool, you should still give Google Analytics a try.

Be sure to setup Goals and track thingslike number of web forms completed,PDFs downloaded, and more.

Google Analytics

http://www.google.com/analytics/

7

Learn how to leverage all the tools inGoogle Analytics using these YouTubevideos and maximize your return on investment in online marketing.

Google Analytics YouTube Videos

http://www.youtube.com/googleanalytics

8

Learn what Google thinks about yoursite and identify any major problems.Avoid site issues like duplicate contentand broken links.

Google Webmaster Tools

www.google.com/webmasters/tools/

9

Manage your Google AdWords campaignquickly and easily with this editor. Makechanges and then upload them to youraccount.

Google AdWords Editor

http://www.google.com/adwordseditor/

10

Get news out about your business andtell the world what’s happening. Usethe search engine friendly press releaseto create keyword rich text links back toyour site.

PRWeb

http://www.prweb.com/

11

If you haven’t started using thesesocial networking sites to connect withpeople you know, you are behind the curve!

Social Networking Sites

http://www.linkedin.com/

http://www.facebook.com/

12

Once you create a relationship with acustomer, you need to continue yourcommunication using an email toollike constant contact.

Constant Contact Email

http://www.constantcontact.com/

13

If your business is B2B, then you need aadvanced CRM tool to keep track ofin-bound web leads. With today’s toolsyou can easily track sales from onlineweb lead to closed sale offline.

CRM Tools

http://www.salesforce.com/

http://www.pardot.com/

CompetitiveIntelligence

Tools

14

Keep track of your competition by settingup alerts to be notified when companynames and other keyword phrases showup in the Google index.

Google Alerts

http://www.google.com/alerts

15

Check out your competition in GoogleAdWords. Find out how much they are spending and what their ads say.

SpyFu

http://www.spyfu.com/

16

Thought you knew how to search things in Google? Try out some of these topsearch operators.

Be sure to try allintitle: to find out howmany web pages are optimized to rankwell for your most valuable keywordphrases.

Advanced Google Search Operators

http://www.google.com/help/operators.html

InformationResources

17

Learn more about search enginemarketing. Check out these SEMblogs:

1.http://www.seobook.com/blog2.http://www.seomoz.org/blog3.http://searchenginewatch.com/4.http://searchengineland.com/

Try this tool to manage your blogs:http://www.netvibes.com/

Top SEO Blogs

http://blogsearch.google.com

18

Check out these great SEO/SEM toolsites:

1.http://www.webconfs.com/2.http://www.webmaster-toolkit.com3.http://www.seochat.com/seo-tools/4.http://tools.seobook.com/

Top SEO Tool Sets

19

Google offers dozens of great free tools.Check them out here. If you don’t useGmail yet, setup an email account.

Free Google Tools

http://www.google.com/options/

20

Free tools are nice, but if you need a professional, experienced, full servicesearch engine marketing agencyto promote your business online,visit our site at TwentySix2.com or call us at 404-541-9780.

Search Marketing Agency

http://www.twentysix2.com/