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Top 20 FMCG Companies in India

1. Hindustan Unilever Ltd.MARKETING STRATEGIES OF HUL FOR URBAN INDIA

Adopted Total Productive Maintenance(TPM) to meet zero error, zero loss. Focuses on short supply chain for distribution. To meet the every needs of people everywhere. Also uses Direct selling channel(HUN), franchisee to reach everyone e.g. Aviance, Ayush. Build segments & market for the future where Unilever has strong expertise.

2. ITC (Indian Tobacco Company)ITC Pricing strategy:

The pricing of the ITC food division depends upon the Customers demand schedule, thecost function and the

competitors price. The pricing of the company is such that it catersto the need of all income groups of people but

special provision has been kept for Lowand middle income group, and their pricing are competitive with respect to

other playerslike Britannia, Parle and Briskfarm.

The company follows the Going rate pricing that is the price of the product depends upon the competitors price. The

firm chooses pricing more or less the same as Market leader

3. Nestl IndiaPromotion strategy for market expansion The following are some of the strategies used by Nestle for market

expansion:

Availability of NESCAFE enhanced through an expansion of the vending machine network.

New consumption opportunities for chocolates and confectionery were identified and developed in areas like

railway platforms, college canteens and major events.

Nestle set up Caf Nescafe and Coffee Corners across metros and mini-metros

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4. GCMMF (AMUL)PRODUCT STRATEGY: OVERVIEW:

Product Positioning Strategy

Product Re-Positioning Strategy

Product Overlap Strategy

Product Design Strategy

Product Elimination

Diversification Strategy

Value Marketing Strategy

Product Scope Strategy

5. Dabur India Ltd6. Asian Paints (India)

Business Strategy: Asian Paints

AP has acquired short-term competitive advantages by using its distribution strength and logisticalefficiency in order to raise the Cost of doing business for all its competitors to attain this advantage.

The advantage is short-lived and ultimately imitable. Moreover, AP has established such an extensive network that getting incremental advantage would be very

difficult.

Futuristic approach should be gaining competitive advantage through channel control or occupying mindspace.

Business Strategy: International Markets

For the newly Acquired Global Companise Utilization of the learning curve effect and the knowledge basefrom having functioned in a developing country would be the most crucial factor for growth.

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AP can hasten the process of market growth and maturity in these regions by leveraging on its experienceand launching newer products at a faster rate.

7. Cadbury India8. Britannia Industries Ltd.9. Procter & Gamble Hygiene and Health Care10. Marico Industries Ltd.11. Colgate-Palmolive (India) Ltd.12. Gillette India Ltd.13. Godfrey Phillips14. Henkel Spic15. Johnson & Johnson16. Modi Revlon17. Nestle18. Nirma Ltd19. Amul India20. Godrej Consumer Products Ltd