top 100 magazine covers from the past year
TRANSCRIPT
TOP 100 MAGAZINE COVERS WE LIKED FROM THE PAST YEAR - MAGWORLD
www.magfare.com
1st TIME
IN INDIA!
THE COVER STORY
Words: G S Virdi, Magazine Consultant Images: Various online sources for the representation purpose only
TOP 100 MAGAZINE COVERS WE LIKED FROM THE PAST YEAR - MAGWORLD
MAGWORLD’s first of its kind of study of 5000+ covers of 400+ Indian magazines that concludes
critical insights that are useful for the editors, publishers and the industry. !
USEFUL REPORTS, INSIGHTS & KEY FINDINGS OF THE STUDY… • Magazines that are consistent and most disciplined in making their covers • Magazines that need to define their personality • Genres that need understand the importance of making good covers • Genres that produce better covers in comparison to others • Best practices / trends followed by the TOP 100 COVERS • Male cover face of the year • Female cover face of the year • Top key words used for the main cover stories • Mostly used colours on the covers • Average number of stories appeared on the covers • People photography trends on the covers !DO YOU ALSO BELIEVE THAT… • this is a unique kind of a study done first time in India? • this study is a interesting and useful for your team - editors, art directors and
every decision maker in your company? • this study is a good measure of the industry and your own publication? • this is an eye-opener for you as a magazines publisher/editors/art directors? • this would a great source of knowledge to improvise your brand? !This great study consisting of TOP 100 COVERS supported by various reports, other insightful stories and trivia can be yours at offer price at Rs.75,000 Rs.1,00,000 only if you order for your digital copy before 20th Nov, 2014. !For more details, contact us at- [email protected]
www.magfare.com
BEST OF 400+ MAGAZINES 5000+ ISSUES Across all thecategories!
TOP 100 MAGAZINE COVERS WE LIKED FROM THE PAST YEAR - MAGWORLD
!!!
First of its kind of study of 5000+ covers of
400+ Indian magazines published in the past one year.
The TOP 100 COVERS
are suggested by the study done by MAGWORLD.
!The study also has concluded
several critical insights that are useful for the publishers and the
industry as well. !!!!www.magfare.com
TOP 100 MAGAZINE COVERS WE LIKED FROM THE PAST YEAR - MAGWORLD
You cannot judge a book by its cover - they say.
!But it is just opposite in the case of magazines. You can clearly judge a magazine by
its cover because bad covers belong to the bad magazines. Period. !Undoubtedly it is really critical to put together an entire issue of a magazine for
any genre of magazines, but making a front cover is even more crucial and challenging part of making a magazine. It is obvious because a front cover of any magazine bears a lot of responsibilities and burden on its shoulders. These burdens of course vary from genre to genre of magazines but one cannot ignore its importance completely. It is most crucial and responsible job of making a great cover for a magazine that sells on newsstand or at any book stores. For such a magazine, a cover can determine its sales on newsstand, that make up a big part of their circulation & revenue for any magazine. Hence, a cover of such magazine should not only be good in terms of attractive and beautiful but it should be able to compete with other publications those are lying on the same shelf. !
www.publisherstotalsales.com, that provides publishing solutions, has done a study on buying pattern of newsstand buyers -‘What makes the newsstand buyers buy?’ !
The study has shown that they choose a magazine at newsstand for the following reasons - - Contents: 10% - Name or the Brand: 15% - Cover itself: 75% !
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Content Name/Brand Front Cover
TOP 100 MAGAZINE COVERS WE LIKED FROM THE PAST YEAR - MAGWORLD
www.magfare.com
TOP 100 MAGAZINE COVERS WE LIKED FROM THE PAST YEAR - MAGWORLD
www.magfare.com
TOP 100 COVERS WE LIKED FROM the PAST YEAR
BEST OF 400+ MAGAZINES
5000+ ISSUES
Across all thecategories!
TOP 100 MAGAZINE COVERS WE LIKED FROM THE PAST YEAR - MAGWORLD
Consistency is not boring, it is discipline. It shows the clarity of your vision; it makes personality. Consistency creates an identity of a magazine that helps it to standout of crowd. This is critical aspect of making a front cover of any magazine that should not be violated in the name of creativity or to break the monotony or doing something ‘different’. (visit www.slideshare.net/gurjender/create-an-identity-of-your-magazine-slide-show to see how important the consistency is for the front covers of a magazine.) !
‘Consistency’ means that at least ten issues in a year of a monthly magazine should be in uniformity. Yes, consistency can sit on back seat rarely, once or twice a year only, not more, that too for a monthly magazine. It can be six to eight issues in a year in the case of a weekly magazine. !
There are magazines which are disciplined and that is shown clearly when you look at their covers of every issue. Consistency is not only about the designing but everything that contributes in putting a cover as one whole layout, like main cover story, other stories, copy, image, colours, typography, tag lines, other elements etc. !Main Visual: When it comes to the consistency, it can be just one or few or all of these elements of the cover that gives the impression of discipline. Like, there are magazines
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Consistency"is"not"boring,"it"is"discipline."It"shows"the"clarity"of"your"vision;"it"makes"personality."
TOP 100 MAGAZINE COVERS WE LIKED FROM THE PAST YEAR - MAGWORLD
The magazine editors and the art directors of every magazine try to make a great cover in best of their capacity. Whatever resources they have, whatever circumstances they are in, their intentions are undoubtedly to come up with a stunning cover for every issue of their magazines. !
They keep learning from their past experiences, from competitors covers and also from various other magazines from the other genres. !RECIPE FOR THE GREAT COVERS Making of cover of a magazine is very tricky business. One need to take care of so many critical issues at the same point of time. Apart from the content of the issue, the
cover should represent the personality of the magazine, it should reflect the image of the brand. !
We should not make cover for the issue, but we need to make cover for the magazine. There is subtle but important difference in both. A good cover is that which suits best to the issue particularly, but a great cover also helps to build the image of brand.
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Apart"from"the"content"of"the"issue,"the"cover"should"represent"the"
personality"of"the"magazine,"it"should"reflect"the"image"of"the"brand."
TOP 100 MAGAZINE COVERS WE LIKED FROM THE PAST YEAR - MAGWORLD
“A cover belongs to the magazine, not to the editor or art director or anybody individual.” !“You can clearly judge a magazine by its cover because bad covers belong to the bad magazines.” !“Consistency doest not mean necessarily being the same but logically changing every time is also a disciplined pattern.” !“Some covers look crowded with even fewer stories while some magazines covers look neat, disciplined and aesthetically balanced with even more number stories.” !“Consistency is not boring, it is discipline. It shows the clarity of your vision; it makes personality.” !“Most of the Hindi language magazines have poor covers and that determines their fate also.” !The study has shown that buyers choose a magazine at newsstand for these reasons: Contents-10%, Name or the Brand-15% and Cover itself: 75% !“As the best practices, great publications don’t design great covers but they make great covers. In other words - Great covers are ‘made’, not ‘designed’.” !“A unique identity or a precisely defined personality can help a magazine to succeed.” !“A magazine can create it own personality or image in consumer’s mind by its consistent content, layout, presentation, typo, language, copy, packaging…everything.” !
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Most"of"the"Hindi"language"magazines"have"poor"covers"and"that"determines"their"fate"also.
TOP 100 MAGAZINE COVERS WE LIKED FROM THE PAST YEAR - MAGWORLD
!!
Look forward for First of its kind of awards very soon
Visit www.magfare.com
for the details for the participation.
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