top 10 technologies for recruiting drivers · hubspot, marketo, pardot, and eloqua are just a few...
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Top 10Technologies for Recruiting
Drivers
Recruiting
Top 10 Technologies for Recruiting Drivers 2
RigDig Recruiting Business Intelligence
Go to recruiting.rigdigbi.com to schedule your demo
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Call directly from our lead lists or export
Find out where to recruit drivers and find the best
areas to open more terminals
Targeted recruiting shortens the timeframe to acquire
hard-to-find drivers
Save on recruiting costs through a more effective utilization of
your recruiting staff
+535K Active Driver Applications:• Company Drivers• Owner-Operators• Addresses• Phone Numbers• Direct Access to Applications
Search RigDig Business Intelligence By:• Experience• Type of Haul• Qualifications• CSA History• And more…
Top 10 Technologies for Recruiting Drivers 3
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Worldwide, there are over
2.27 billion monthly active Facebook users, which is a 10%
increase year over year.
1.49 billion people are
considered daily active users,
which represents a 9% increase year over year
On average, the Like and
Share buttons are viewed
across almost 10 million websites daily.
42% of marketers
report that Facebook is
critical or important to
their business
Facebook is one of the most powerful social media platforms
today and can help impact your driver recruiting objective. You can
target specific users by several different parameters including:
age, gender, location, job title, industry, interests, and more.
Through Randall-Reilly’s proprietary technology, RigDig, we are
capable of targeting these specific drivers on Facebook.
Source: Zephoria
Top 10 Technologies for Recruiting Drivers 4
Search Engines
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Google receives 300 million job-related search requests each month
Job-related search requests make up nearly 30% of all Google searches
Utilize search engine optimization (SEO) and search engine marketing (SEM) to capitalize on the large amount of truck drivers that search online to find a job. Having a successful mixture of these two elements will drive traffic to your job posting.
Source: Business.com
Top 10 Technologies for Recruiting Drivers 5
Display Networks
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Display networks give you an opportunity to advertise based on
targeting a specific audience, or geographic location.
Over 2 million websites encompass Google’s display network,
allowing an extensive reach amounting to 90% of internet users.
Source: GoogleAds
One in five web visitors exposed to a
business’s display ads perform related searches
and one in three visit their website.
The typical combined Search & Display
campaign gets a 22% greater conversion than Search-only campaigns.
Top 10 Technologies for Recruiting Drivers 6
Marketing Automation
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4 in 5 users increased their leads by using marketing
automation software.
91% of marketing automation users agree it is “very important”
to the overall success of their online marketing activities.
Marketing automation refers to the software that exists with the goal of automating marketing actions. This platform automates repetitive tasks such as emails, social media, and other website actions.
HubSpot, Marketo, Pardot, and Eloqua are just a few of the larger marketing automation platforms out there that can help you identify and connect with promising drivers.
Sources: DemandGenReport, CMO
Marketing automation drives a 14.5% increase in sales productivity and a 12.2%
reduction in marketing overhead.
Top 10 Technologies for Recruiting Drivers 7
Craigslist
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50 billionpageviews per month
More than 1 million job listings each month
Craigslist has more than 60 million visitors each month, offering a large platform for driver recruiting. Even though spam responses will occasionally occur, Craigslist can help you generate leads.
Source: ExpandedRamblings
Top 10 Technologies for Recruiting Drivers 8
Job Boards & Aggregators
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Popular job boards that truck drivers frequent include:
Source: SilkRoad, Digital Company Statistics
7 million people use ZipRecruiter on a
monthly basis in 2018.
There are 15 million active job listings on
LinkedIn in 2018.
Indeed delivered 65% of all hires made in the
United States in 2016.
In 2016, Indeed delivered 72% of all interviews from
job sites in the United States
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Call Extension Ads
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Call extensions let you add phone numbers to your ads, which can significantly
increase click-through rates. That means more engagement with your ads, and
more chances for your conversions.
Source: TalentNow
89%Of job seekers say their mobile
devices are an important tool
for job searching
45%Of job seekers use their
mobile device to search for
jobs at least once a day
+
Top 10 Technologies for Recruiting Drivers 10
Applicant Tracking Systems
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Applicant Tracking Systems (ATS) provide an automated way for companies to manage the entire recruiting process, from receiving applications to hiring employees.
This system also allows companies to track where candidates found the job posting. This can be important information that allows recruiting to focus on the channels where the data shows they have the most success or find the most desirable candidates.
Source: 2017 North American Staffing & Recruiting Trends Report
75% decrease in unproductive time
70% increase report generation speed
10% increase placements per month
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Lead Attribution ToolA lead attribution tool matches back leads generated by campaigns to actual hires to gauge performance. Randall-Reilly offers this tool with data visualization as a more comprehensive view of your campaigns.
Visualization of data allows for quick interpretation and a better understanding of the sources that are generating leads resulting in hires. This offers the opportunity to adjust the campaign and therefore, maximize hires and move loads faster, while still applying the same budget.
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