TOP PLANNING DEPTS IN ADVERTISING

METHODOLOGYAnalyzing the Gunn Report, Effies, Jay Chiat, and IPA awards from the last 3 years these were the top agencies from around the world.

Next week on the Planning Dirty newsletter I am going to get an anonymous vote for the what planners think is the best agency to work at for planning.

DROGA5 NEW YORK

Droga5 New York in the last 5 years crossed over from small independent agency to being one of the biggest agencies in New York.

Planning has been at the center of the agency process however they keep a low profile in the media when it comes talking about what they do.

However the results speak for themselves they have had a good showing at the Jay Chiat’s winning across categories from Under Armour I Will What I Want, Airwick ‘Home Is In The Air’, Newcastle Brown Ale ‘If We Made It’, to the Clinton Foundation ‘Not There’.

CSO JONNY BAUER

AMV BBDO LONDON

AMV consistently have a great showing in the IPA awards which arguably are the most rigorous planning awards globally.

Last year they were able to pick up awards at the IPA for Snickers, Guinness, Pepsi, Sainsbury. Equalling the number of awards with Agency of the Year DDB Adam&Eve

JOINT CSO: BRIDGET ANGEAR & CRAIG MAWDSLEY

GREY LONDON

The agency was behind one of the best performing works last year at Cannes the double Grand Prix winner Volvo Paint.

They also consistently perform well at the IPA awards, they were the 2014 IPA Agency of the Year and last year they continued that good form with awards for Sensodyne, Sixt, Volvo and McVite’s.

This year, Grey London has also changed the name of their agency for 100 days to Valenstein & Fatt in a move to highlight its jewish founders and highlight prejudice that exist in the industry.

CSO: MATT TANTER

CLEMENGER BBDO AUSTRALIA

The agency consistently performs well in both creative and planning awards. In the last month they were named most awarded agency in the world for D&AD and they also had a clean sweep of the APAC Effies Gold along with sister agency BBDO Colenso.

Their iconic work for Bond’s ‘The Boys, TAC ‘Meet Graham’ and Snickers ‘Hungerithm’ have been global standouts for the last 12 months.

CSO: PAUL REES JONES/KIT LANSDELL

MCCANN NEW YORK

In terms of transformations, McCann New York has had the biggest in North America over the last 3 years.

They have gone from another one of the big network agencies to consistently producing the most talked about pieces of advertising every year. This year it is Fearless Girl, last year Field Trip to Mars.

They have been consistently leading the network charge on thought leadership papers under McCann’s Truth Central.

CSO STEVE ZAROFF

WIEDEN & KENNEDY AMSTERDAM

Wieden and Kennedy’s Amsterdam office has always been a strong point in their network. Producing a lot of the iconic european Nike work.

They have one of the most thought provoking and generous with their time CSO at the helm Martin Weigel.

Martin blog Canalside View has been dropping pearls of wisdom for the past 7 years. This is all coming to head soon with Weigel about to author his first book.

CSO: MARTIN WEIGEL

FP7/DXB DUBAI

Consistently one of the top two agencies in the global Effies Index for the past three years. They were the most effective agency in the world last year.

They did this on the back of fully integrated campaigns for Fanta, Coca Cola, SmartLife, Emirates and Sony which all picked up Golds in multiple categories at the MENA Effies.

CSO: TAHAAB RAIS

SANCHO BBDO COLOMBIA

In an ongoing battle with FP7 to be the most effective agency in the world according to the Effies Index.

They are the leaders in advertising effectiveness in South America winning the last four years at the Effies South America.

Last year they were able to create iconic work for Visa, Pepsi, Pernod Ricard

CSO: ANDRES CARVAJAL

ADAM&EVE DDB LONDON

Adam&Eve are the planning powerhouses of the UK. They have picked up the Grand Prix for the IPA Effectiveness Awards for the last three times with (John Lewis in 2016 and 2012 and Foster’s in 2014)

That is in no small part to having Les Binet heading up effectiveness for the agency.

Les is one half of the power duo of Field and Binet that have helped shape advertising effectiveness over the last ten years with their pivotal IPA papers such as ‘Long and Short of It’ and ‘Marketing in the Era of Accountability’.

CSO: ALEX HESZ

OGILVY & MATHER NEW YORK

Ogilvy has made a name for itself as being able to deliver business strategy not just advertising.

Going upstream in client organisations they often have a great showing at the planning awards doing much more than just creative work.

New York is the hub for this thinking and it shows in the planning awards that they pick up every year for key clients like IBM, Kimberly Clark and American Express.

HEAD OF PLANNING: COLIN DRUMMOND