Anthony will also participate on a panel of trading companies at the prospershow.com Feb 8-9, 2016 in Salt Lake City. Enroll now to learn from Anthony and other workshops led by former Amazon insiders!

Imagine owning your own successful line of private label products on Amazon: high customer demand, no direct competition, ability to set your own prices easily, and larger than usual margins. What’s not to like about thisarrangement? Nirvana for any seller obviously. It sure beats the challenges of procuring national branded products that millions of other sellers are fighting you to source.

An effective system to build a private label product business should include product evaluation, proper legal vetting, identification to the right manufacturer partners overseas, small minimum order quantities (MOQ) on a wide range of products, and all of the hard work needed to get your products launched on Amazon. If you are committed to the investments of travel, time and money needed to be successful in the private label product space, we can arm you with the right information.

While building your own private label brand has appeal for lots of reasons, going alone to build a private label product business is rampant with risk: the hidden costs ofprivate-label product sourcing must be clearly understood by anyone considering this approach. We want to instill informed confidence in you to build a private label business properly.

HOWEVER....HOWEVER....

READ ON!

IF YOU ARE READY TO TAKE THE NEXT STEPS

TO BUILD YOUR PRIVATE LABEL BUSINESS

afichera@apfarchway.comCONTACT ANTHONY FICHERA AT

TRADEMARK AND PATENT INFRINGEMENT1

IMPORTATION DELAYS 2

NOT NEGOTIATING SMALL ENOUGH QUANTITIES ONTEST BUYS / SAMPLES3

NOT PLANNING ON ENOUGH EXPERIMENTATION 4

OVERSEAS MANUFACTURERS NON-EXCLUSIVEPRODUCTION PRACTICES5

PICKING THE RIGHT SUPPLIER / PRODUCTION QUALITY ISSUES 6

NOT SETTING UP PRODUCT PROPERLY ON AMAZON7

NOT EFFECTIVELY MANAGING TICKETS FROMAMAZON’S SELLER PERFORMANCE 8

TIME BEFORE AMAZON COMPETITORS NOTICE9

PROTECTING YOUR PRIVATE LABEL PRODUCT ON AMAZON 10

Does your private label product violate someone else’s trademark or patent? Are you borrowing too heavily to be deemed a legitimate alternative vs. a counterfeit reproduction? It won’t take long for national brands to notice your product’s sales growth on Amazon, and their lawyers may be paying you an expensive call.No one wants to be stuck with 1,000 generic plastic egg flippers and a big legal bill.

Overseas suppliers have gotten much more responsive tosmall sample buys by new customers. You need to know how to balance the issue of large enough samples to identify consistent production quality with the issue of not being stuck with a basement full of boxes of undesired test product.

You’re doing well if 2 or 3 out of each 10 products you try turn into products that generate decent sales. You will need to testa lot of products to figure out if you really have foundmeaningfully differentiated products that customers are prepared to buy from you.

What are you doing to make sure your overseas suppliers aren’t unscrupulously producing the same products for one of your competitors? Believe us, it’s a real issue.

Just because you got a few good samples to verify product quality doesn’t mean your subsequent large-scale batches will maintain the same product quality. It’s critical to know how to evaluate and negotiate with suppliers to make sure you get high quality product every time

Who is making sure you have good feeds with proper item classification to ensure Amazon customers are finding your products soon after your product launch? You need to have a process for promoting the products on social media channels, highlighting points of differentiation, getting customer feedback and product reviews quickly.

Once your private label product starts to get decent sales on Amazon, expect potential competitors to notice quickly. You have a short window on most private label products you build before others enter the same markets

As your private label products grow, and competitors enter your space, you will find some competitors will blatantly copy your products or match unlike products on your listings. Amazon isn’t always very responsive to your claims that competitors are hijacking your product listings with different products. There are specific pre-emptive actions you should take, as well as specific issues you should plan to accept as a cost of doing business in the private label space on Amazon.

How do you plan to handle situations where Amazoncustomers claim you are selling a counterfeit product? We know of many too many situations where Amazon sellers that own their brand and have registered those brands in Amazon’s Brand Registry program are STILL being accused of selling counterfeits of their OWN brand! What do you need to know to protect yourself about misinformed claims by Amazon customers or vicious competitor accusations?

Other national brands may complain to Amazon about you counterfeiting their products. Even if you have a legitimate brand of your own, Seller Performance may be over-reactive to large national brands that complain, even if you are operating within the law. You need to know how to handle SellerPerformance in such situation.

If this is the first time you import products from overseas,there is a very good chance you won’t have filled out the customs paperwork properly, or directed your supplier tolabel boxes appropriately. A seasoned partner can streamline this extensively.

MYLABEL