WHAT IF…

COULD MEAN THIS.

ToothbrushTHE

DILEMMA

john gaglioHarry Jacobs Scholarship 2014

overview•The Dilemma •The Solution •Implementation

brushes their teeth

NO ONE

CORRECTLY

IT’S NOT THE

IT’S THE WAND

MAGICIANpeter doig

President of the Canadian Dental Association

TOP 10 BRUSHING MISTAKES

1. Not Using the Right Toothbrush

2. Not Picking the Right Bristles

3. Not Brushing Often/Long Enough

4. Brushing Too Often/Hard

5. Not Brushing Correctly

6. Starting in the Same Place Each Time

7. Skipping Inner Tooth Surfaces

8. Not Following Up With a Rinse

9. Not Letting the Toothbrush Dry

10.Not Changing the Toothbrush Often

DO’S AND DON’TS

• DO brush at least twice a day. Brushing after every meal is better still.

• DON’T hurry. You need to spend two to three minutes at brushing every time. Use a timer or pay attention to the timer feature of your electric toothbrush. Or brush for the duration of a song on the radio, Johnstone suggests.

• DO use fluoridated toothpaste. • DO change your toothbrush every three months or so. • DON’T share a toothbrush. • DO floss, at least once a day. It is the only way to clean

the surfaces between teeth. Floss before brushing. • DON’T use stiff-bristled brushes. • If you aren’t sure about your brushing technique, DO ask

your dentist or hygienist to show you how to do it properly.

woahwoah.

communicateHow do you effectively

all this information?

WHAT’S YOUR ROI?

Seeing anti-drug ads made adolescents curious about what doing drugs would be like, even if they had never had that curiosity before.

COMMUNICATION CAN NOT BE:

Fear-Based Warnings OR

A List of Tasks

Daily Rituals

Daily Tasks

Getting Gas Taking Out Trash Brushing Teeth

Checking Email Laundry

Morning Coffee Reading The Newspaper

Puzzles Diary Writing

Walks

Relax, brush, repeat.

SO WHAT?

24 Hours of Relaxation per year.

Relax, brush, repeat. 2 minutes per day X 2 times per day X 365 days a year = 24 hours of Relaxation

Relax Combats:

Frequency Quantity Quality

The Power of Habit By charles duhigg

RelaxCue

Routine

Reward

The Power of HabitRoutine

Reward

By charles duhigg

CRAVINGSRelaxCue

TARGET

People aged 20 to 44 had the highest rate of cavities, at 25 percent.”

- Dr. Bruce Dye

“

U.S. Government Epidemiologist

COMMUNICATION CHANNELS

Utilize social media to make the bi-daily event of toothbrushing

a time of respite.

The message must be the massage.•Subtle, NOT overbearing

•Social Media is voluntary engagement

•Short and sweet •Mrs. Reagan, please step off your pulpit

•The power of relaxation •It means something different to everyone

THANK YOU.