Team  Tooskee  

This is Bob.!

Bob is!busy.!

-Inconsistent schedule -Tons of work -Doesn’t plan meals in advance

He never learned how to properly

get organized in the kitchen.

So he tosses away

food he never eats

This hurts him in the wallet and in the stomach.!

The average American loses $400/year

through food waste

Keeping organized is a key to

eating healthy

But what if Bob had a little help?!

Meet Tooskee, his new home food management

system.

Tooskee is a touch display for the kitchen synced with

his smartphone.

When Bob checks out at the grocery store and swipes his loyalty card,

Tooskee automatically updates his

food inventory.

-Apples

-Eggplant

-Frozen Pizza

Tooskee sorts new food items into virtual storage units and calculates

expiration dates for perishable

products.

Since Bob has access to what’s in his fridge anytime, anywhere, he can

shop smarter and stop overbuying!

Tooskee’s smart algorithms also suggest recipes with ingredients he

already owns, prioritizing ones about

to expire.

So now Bob has an incentive to

use all his food, and it also

prevents him from relying on

eating out too often.

With Tooskee, Bob wastes less and gets more out of

the food he buys.

With enough Bobs out there, industry will respond,

and food production will

adapt.

And if we save only 1/4th of the food we waste, we

could feed every starving

person on the planet!

How cool is that? (Pretty cool!)

Why will this work?���

Market Trends���  

Smartphone penetration, heightened food waste

awareness, and high food prices have created the perfect market conditions for the introduction of a

device like Tooskee.

Market Trends���Market Trends���Smartphone penetration | Heightened awareness | Increasing global food prices!

49% of Americans own a smartphone.!74% of them use an app for productivity.!

-Nielsen1

The number of smartphones in worldwide use is over 1 billion.!

! !-Strategy Analytics2

!

!

!

1 “The Mobile Consumer: A Global Snapshot”, February 2013!2 “Worldwide Smartphone Population Tops 1 Billion in Q3 2012”, October 2012!

Market Trends���Market Trends���Smartphone penetration | Heightened awareness | Increasing global food prices!

Major players are uniting to raise awareness about food waste. Campaigns include Think.Eat.Save from UNEP and FAO, and Love Food Hate Waste from

WRAP. !!

As a result, #foodwaste was trending on Twitter for the first time this year.!

!

!!

Market Trends���

“Global food prices [are] reaching levels not seen since the 1960s and 1970s” –Worldwatch Institute!

!!

“Global Food Prices Continue to Rise”, April 2012!

Market Trends���Smartphone penetration | Heightened awareness | Increasing global food prices!

Let’s Make it Happen!���

ASSUMPTION: Tooskee takes care of updating the system when new food is purchased, but users need to delete items as they cook or throw them away. We need to test how to make this process as frictionless as possible.!!EXPERIMENT: We will stick giant posters depicting owned food items on the fridges of at least 3 households. Users will be asked to cross items as they use them and we will track their behaviour and adapt the process if necessary. !

Prototyping���Low-tech food logs | Front end wireframes | Full prototype!

ASSUMPTION: Tooskee has to provide real value to consumers by saving them money, and we need to be able to quantify by how much. !!EXPERIMENT: Using polished front-end wireframes, we will get consumer input and perform the back-end work ourselves. We will manually look up for recipes with relevant ingredients, alert them when an item is about to expire, and much more. We will get feedback on how valuable the device was before having to code anything.!

Prototyping���Low-tech food logs | Front end wireframes | Full prototype!

ASSUMPTION: With a fully working prototype, we will be able to test the performance of every feature of our system. !!EXPERIMENT: Using an already existing generic android tablet for our hardware prototype, we will code apps for both the display device and the smartphone, and test the overall system with as many households as we can! !

Prototyping���Low-tech food logs | Front end wireframes | Full prototype!

The Team���!

Jade Proulx Food Science

Passionate about food waste prevention. Brings in-depth knowledge about the science of food

preservation and about the inner workings of the food industry. Tooskee is her second startup.

Chloé Gendre International Agriculture

Committed to responsible food consumption habits. Efficient and creative communicator who

led the Communications team of TEDxMcGill.

Jared Hoffman Information Science!Passionate about design and how it can deeply alter human behavior. Brings social entrepreneurship experience, having previously co-founded MicroGifts, a mobile micro-giving platform

Alex Fournier Electrical Engineering!Passionate about making systems more efficient. Brings technical expertise, having developed a fully functioning smart home power monitoring & load management system from scratch.

If you want to be part of our journey…!

…give us a vote!!