SECRET INGREDIENTS TO INNOVATIONHeather Hernandez

Agenda Inspiration for Innovation Empathy Curiosity Passion Process

Deep Knowledge

Leverage Social Media Join Facebook groups Follow inspiration on Twitter Engage, ask questions

Innovation Process

Synthesize

GenerateRefine

Discover

Discover - Explore

Discover Synthesize Generate Refine

Current State Market Research Opportunities Shadow

Empathy

Say Think

FeelDo

4Cs

Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, Dave Gray

Components Characteristics

CharactersChallenges

Parts of the topic

Obstacles

Features

People & Roles

Synthesize - Understand

Discover Synthesize Generate Refine

Organize Findings Identify and Prioritize Focus

Generate - Create

Discover Synthesize Generate Refine

Generate Solutions (products/services) Explore Opportunities

Refine – Test

Discover Synthesize Generate Refine

Iterate Over Ideas Evolve Solutions Focus on a Few

Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Luke Williams

Disruption Hypothesis

“If I charge the batter, the phone will work.”

Disruptive Hypothesis “What if the cell phone didn’t need a

battery at all.”

Define Where You Want to Disrupt Industry

Travel and Leisure Industry Segment

Hotel Segment Category

Luxury Hotel Category

How can we disrupt the competitive landscape of the <<Travel and Leisure Industry>> by delivering an unexpected solution?

Question:

Clichés Products Clichés

Features and benefits – “Always convenient.” Interactions Clichés

Buying and consuming products and services – “Rental cars: face to face interaction.”

Pricing Clichés Companies price their products and services –

“discounts offered?”

Why do the clichés exist?Question:

Disrupt Hypothesis Invert

Every action choose opposite action – change directions

Deny Dump key aspects of cliché - Zipcar

Scale Scarce made abundant, expensive made free.

Biggest Barriers to Innovation

Overwhelmed, Directionless There’s an opportunity to provide

[who?] with [what advantage?] that [fills what gap?]

There’s an opportunity to provide [DRIVERS] with [PRODUCTIVE] that [safe and optimized for driving].

Isolated Thinking Blend ideas together Pick 3 Ideas – challenge assumptions,

experiement, gather feedback Blend the Benefits

Benefit three customers: Partners Buyers Users

Stuck at the Water Cooler Talking about ideas keeps them general

and abstract Showing ideas makes them specific

Idea Name Description of who its for and why they’ll

care Visual

Questions? Heather Hernandez twitter.com/geekettebits