toolkit - oxford brookes universitystatic.brookes.ac.uk/about/identity/150/150-toolkit.pdf · 2015....

TOOLKITA guide to communications relating to our anniversary, including use of the anniversary logo in print and online

During the period September 2014 to June 2016 the University is celebrating its 150th anniversary. The Brookes logo has been amended to celebrate the history, achievements and future of Oxford Brookes University.

September 2014

COMMUNICATINGOUR150THANNIVERSARY

The following points are given as a starting point for how you communicate about the anniversary. If you need to adapt any of these, please contact [email protected] for approval.

1. Logo and supporting statement:

If you wish to use the 150 logo but do not have room to explain it you should use the words ‘Celebrating our roots in 1865’ somewhere adjacent to the logo.

This statement should be set in our campaign font ‘Permanent Marker’. This font should only be used for this statement. This font can be downloaded for free from www.fontsquirrel.com

2. Short descriptor:

In 2015 we celebrate the history, achievements and future of Oxford Brookes University as we reach our 150th anniversary. At Brookes, our academic excellence is underpinned by a history of learning by doing. Our connections and our Oxford roots – starting out as the Oxford School of Art in 1865 – are fundamental to our students’ experiences and our successful future.

3. Long descriptor:

In 2015 we are celebrating our history, achievements and the future of Oxford Brookes University as we reach our 150th year.

Our academic excellence is underpinned by a history of learning by doing. Our connections and our Oxford roots – starting out as the Oxford School of Art in 1865 – are fundamental to our students’ experiences and our successful future.

The University takes its name from John Henry Brookes – the founding spirit of the institution. An advocate of connecting education and work, his ethos has been adopted by staff and students throughout the years and continues to underpin our vision today.

In on-going recognition of his contribution, our inspirational new building – the John Henry Brookes Building – has been named in his honour.

From borrowed rooms in the Taylor Institution in the heart of Oxford to a technology school, college, and polytechnic and then in 1992 a university, our history has been defined by our students achieving their potential and a commitment to seeing our graduates well prepared for fulfilling and valuable lives. We have more than 17,000 students, of which more than 3,000 are from outside the UK.

We’ve joined with like-minded institutions over the years, whose work with students and their communities has been characterised by a pioneering spirit.

We will continue to focus on enabling our graduates to enrich the communities they work in, all around the world. Join us in celebrating all that we have achieved.

OXFORD BROOKES UNIVERSITY

POSTGRADUATE STUDIES AT OXFORD BROOKES 2015 03

Other alternative formatsTo enquire about other formats, please call our enquiry centre on +44 (0)1865 484848 or email [email protected]

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16

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Up for the challenge?We hope this magazine gives you a flavour of what’s on offer for postgraduates at Brookes.

To find out lots more and read the stories of students who have taken up the postgraduate challenge visit:

www.brookes.ac.uk/postgraduate

Front cover, left to right: Catherine Holdsworth, studying for an MSc in Psychology, and PhD students Ifonima Essien (Construction) and Simon Wilson (History of Medicine). Back cover: PhD students Dimitrios Moutaftsis (Architecture) and Mary O’Neill (History of Art).

Celebrating our roots in 1865From September 2014 to June 2016, we will be celebrating the history, achievements and future of Oxford Brookes.

We’d love you to be here to join in the fun.

Example: Short descriptor used inside the ‘Up for the challenge?’ postgraduate studies 2015 guide.

A guide to communications relating to our anniversary

TOOLKIT

To download the 150 logos please visit: www.brookes.ac.uk/150-identityPlease remember to forward any designs that feature the 150 logo to [email protected] for approval.

#brookes150


TOOLKIT

HORIZONTAL COMPOSITIONS

STACKED COMPOSITIONS

THE150LOGO

The 150 logo is used alongside the Oxford Brookes University logo. This logo is available in four different compositions as shown.

The logo should be used in a single colour and is available in: Brookes pink, Brookes lime, Brookes charcoal, white and black. Only the white version may be used over an image, however, it must be clearly legible.

Pantone and CMYK references are given below:

Brookes pink - Pantone 226 or C2 M94 Y2 K0Brookes lime - Pantone 383 or C29 M3 Y99 K19Brookes charcoal - Pantone 432 or C69 M55 Y46 K13

This logo can be used in place of the brookes logo where the logoframe is not in use ie stationery and campaigns.

The stacked logo, where the elements are ‘stacked’ rather than side by side can also be used within our existing visual identity within a box.

THEEXCLUSIONZONEANDLEGIBILITY

You will need to make sure that clear space is left around all sides of the logo and that it is always clearly legible when placed over an image or textured background.

THE150ANNIVERSARYLOGO

Example: Using the white stacked logo within a box

Example: Using the white stacked logo on a banner



TOOLKIT

USINGTHE150LOGO

UPDATINGEXISTINGPRINTEDMATERIALS

Silver foil stickers can be purchased from BrookesPrint if you wish to ‘badge’ previously printed course leaflets that will be used during the two year anniversary period. Contact [email protected]

USINGTHE150BADGEONNEWMATERIALS

As an alternative to the 150 logo you can also print this sticker as a badge directly on to communications in pink, lime, charcoal or as foil block. This should be used at the supplied size of 40mm x 40mm. The badge can be placed within a coloured box on a cover, over an image and within a clear space within the logo frame. If placing the sticker over an image make sure it does not obstruct the picture, ie over a person’s face etc.

STATIONERY

Stocks of the anniversary stationery including a letterhead and compliment slip can be ordered from: [email protected] . Please only order enough for a 22 month period.

Internal Word documents will not carry the anniversary logo.

POWERPOINTTEMPLATES

A windows meta file (.wmf) version of the anniversary badge will be available to download which you will be able to cut and paste onto the opening slide of your powerpoint presentation (see example below).

MERCHANDISE

Please contact [email protected] for advice on how to use the 150 logo on merchandise.

Example: The silver sticker available to update existing material.

Oxfo

rd Brookes University

celebrating our roots in

1865

Example: 150 stationery available

Oxfo



1865

Example: The 150 badge can also be printed on publications, in pink, lime and charcoal

Oxfo



1865

Example: Using the 150 badge on

OXFORD BROOKES INTERNATIONAL

PATHWAYS TO POSTGRADUATE STUDY 2015Pre-Master’s and English Language courses

Example: Using the 150 badge



TOOLKIT

THE150LOGO-DIGITALUSE

WEBSITE

The anniversary logo is to be used in the core website header between September 2014 and July 2016.

The anniversary logo is sized so that Oxford Brookes University is the same size as currently used.

The Brookes logo remains where it is now, with the ‘150’ afterwards. This allows the logo to still act as navigation back to the homepage. The 150 will be a separate link to the anniversary microsite.

This will be rolled out across Ektron sites by the creative services web team, and we will provide updated HTML for faculties to implement by September 2014 should they wish to.

The logo is to be used as supplied in the templates provided.

Example: Primary logo for website

Example: Website on desktop

Example: Website on mobile



TOOLKIT


SOCIALMEDIA

Use of the anniversary logo will be restricted to the profile images of the core Oxford Brookes University Facebook page and the core Oxford Brookes University and Oxford Brookes 2015 Twitter accounts.

Example: Primary logo for social media

Example: Core university facebook page

Example: Core university Twitter page

To obtain the 150 logos please email [email protected]. Please remember to forward any designs that feature the 150 logo to [email protected] for approval.


TOOLKIT


HTMLEMAILS

For HTML emails the current ‘logoframe’ header is replaced with a lime or pink rectangle containing the anniversary logo. The 150 marque sits before the logo. While both the Brookes logo and the 150 marque are both links.


BANNERADS

For square and rectangular layouts the horizontal logo should be used, aligned to top right.

For narrow ‘skyscraper’ layouts the stacked logo should be used, centre-aligned horizontally.

For shallow ‘leaderboard’ formats the horizontal anniversary logo should be used, centre-aligned vertically.

For small buttons you will need to animate two separate frames.


Example: HTML email

Example: Banner ads



TOOLKIT


WEBIMAGES

The anniversary logo and supporting statement are available as approved images in Brookes lime, pink and charcoal as standard sizes for our responsive web pages. If you require images at other sizes, please contact Creative Services.

Use as a main imageThis may be used on web pages directly referring to the anniversary as a ‘default’ image when a more specific image is not available.

Use as a footer imageWhen a more specific image is available (for example, an anniversary event or news story), or on web pages related to the anniversary, aligned left, as a ‘sign-off’. The footer image may be used as a secondary image at the foot of the page. It should be linked to the 150th anniversary microsite www.brookes.ac.uk/150-years

All logos are to be used as supplied

Example: Main image

Example: Footer image


TOOLKIT


EMAILSIGNATURES

The 150 logo may be included in an email footer. The logo, together with the supporting statement, is available in Brookes lime, pink and charcoal.

It should be linked to the Oxford Brookes website homepage.

The logo is to be used as supplied.

HTMLBUTTONS

HTML buttons of the anniversary logo and supporting statement are available in Brookes lime and pink for use on web pages.

For pages using Ektron CMS, the buttons are ready-made content modules which may be added to your pages. For pages using Dreamweaver templates or older layouts, versions are available as HTML code snippets to add manually.


Celebrating our roots in 1865



Example: Email signature images available

Example: HTML buttons

Example: Email signature


TOOLKIT

USINGTHE150TREEGRAPHIC

The 150 tree graphic may be used separately as a background tint when producing anniversary material. However, it must bleed off two sides of the document. Please make sure any text placed over the top is clearly legible. Please see examples for good practice.

Example: Using the 150 tree graphic as a tinted background on a poster

Open Lecture SeriesCelebrating our anniversary year

www.brookes.ac.uk/events

Example: Using the 150 tree graphic as a tinted background on a banner

toolkit - oxford brookes universitystatic.brookes.ac.uk/about/identity/150/150-toolkit.pdf · 2015....

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