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TOOLBOX USER GUIDE

Prevention on the manipulation of competitions Olympic Movement Unit on the Prevention of the Manipulation of Competitions

Last update: January 10th, 2019

All languages available here

FOREWORD BY KIRSTY COVENTRY

“We are all part of the solution for a sport free from manipulations.

To protect our sport, we have to recognise the dangers and know

how to act. Therefore, education is key!”

Kirsty Coventry

Chair, IOC Athletes’ Commission

Olympic Champion in Athens 2004 and Beijing 2008

http://www.olympic.org/athlete365/competition-manipulation


INTRODUCTION

Why such a toolbox?

Different realities, different ways of educating

Efficiently reaching a variety of audiences is one of the key challenges in

raising awareness of competition manipulation.

Each sport and each country has its own specificities. This being the case,

athletes, coaches and officials need different kinds of information.

This toolbox was designed to assist you in this mission, by providing

ready-to-use educational tools adapted to reflect different realities.

How to use it

Pick out materials and use them freely

This toolbox contains ready-to-use materials, as well as pragmatic

recommendations.

It has been organised for readers to quickly and easily find the right

information, tool or advice for their environment and need.

Select the materials you wish to use and feel free to adapt them to your

specific needs.

Act now!

Explore and spread the word

Start exploring the toolbox beginning with ‘What’s in it for you?’!

Share this toolbox and discuss with key persons and/or ambassadors who

will help you spread the message further to reach different audiences.



WHAT’S IN IT FOR YOU?

A series of tools and recommendations for raising awareness and taking preventive

action against competition manipulation.

First identify how you can best use this document.

Choose how you navigate this document

Don’t have much time to select the right tools yourself? Use the Ready, Steady,

Go section and discover suggested action scenarios by profile: beginner,

intermediate or expert.

Otherwise, browse the catalogue of tools and recommendations using the heart

symbols to identify the actions that make the most sense for you and your

audience. Found something interesting? Read on to discover more.

BEGINNER

Get started with some

quick and easy first steps

EXPERT

Go a step further and

pick additional materials

for your different

audiences

You already have an

education strategy in

place

INTERMEDIATE

Enhance and diversify

your actions for greater

impact

No Yes

Do you already raise

awareness of competition

manipulation?

Go further

You communicate about

this issue or take action

occasionally



READY, STEADY, GO!

Save time and choose suggested activities by profile.

Get started on your journey to prevent competition manipulation.

EXPERT

INTERMEDIATE

BEGINNER Get started with some quick and easy first steps

• Use the Code of Conduct flyer and/or images & videos to

communicate about the key rules to remember

• Share or present a video on what competition manipulation is

• Distribute leaflets during events

• Organise an informal information session and raise

awareness of the issue

Enhance and diversify your actions for greater

impact

• Send out the e-publication on competition manipulation

• Use the e-learning tool and monitor progress

• Organise information sessions and workshops

• Use role models to boost your messages

• Tailor your approach and actions to your audience

• Act as a facilitator on the issue of competition manipulation

Go a step further and pick additional materials for

your different audiences

• Organise regular activities aimed at young athletes

• Use the appropriate videos depending on the message you

want to convey

• Identify and empower relay persons, eventually setting up an

ambassadors’ programme

• Create your own Campaign including the creation of your own

ambassadors’ videos



Officials Athletes Coaches

AUDIENCE

EDUCATIONAL TOOLS

How I was asked to cheat Video ✓

What is competition

manipulation? Video ✓ ✓

Why people manipulate

competition Video ✓ ✓ ✓

What are the risks related to

sports betting? Video ✓ ✓

What is the role of the

entourage? Video ✓

Know the rules Images & Videos ✓ ✓ ✓

Code of Conduct Flyer ✓ ✓ ✓

Who would lose on purpose? Leaflet ✓ ✓

IOC’s strategy and actions Hand-out ✓

Who would lose on purpose? E-publication ✓ ✓

Manipulation of competitions E-learning ✓ ✓

Tackling manipulation of

competitions Online course ✓ ✓

Believe in Sport App ✓

Awareness session without

materials Information session ✓ ✓ ✓

Awareness session with

materials Information session ✓ ✓ ✓

Role-playing activity Workshop ✓

Role model Communication

strategy ✓ ✓

Campaign organisation Communication

strategy ✓

TYPE LINK



TIPS & TRICKS

Raise awareness of the issue

Adapt to your audience

Act as a facilitator

Empower relay persons

LINK



PREVENTING COMPETITION MANIPULATION

– EDUCATIONAL TOOLS –



Learning objectives

• Understand how manipulation can happen

• Be aware of what inside information is

• Know what to do in the event that you are

approached

Key messages

If you are approached to fix an event, think about

the consequences on your career and always

speak out.

Description

Short testimonial from an athlete who tells how he

was approached and offered money to reveal

inside information. He provides athletes with

advice to follow if they are asked to cheat.

How to take action

• Share the video on your website to reach your

key audiences

• Display the video during a meeting to introduce

the issue

A few good reasons to use it

Athlete-to-athlete communication

Short and vivid storytelling

Shows how athletes might be

approached

Zoom in

The use of ambassadors or

role models allows self-

identification and fosters

emulation by others, especially

by young athletes.

HOW I WAS ASKED TO CHEAT – VIDEO

Type: Testimonial video

Audience: Athletes

Language(s): ENG (Sub.: FRE)

Duration: 2 mins 29 secs

Preferred contexts of use: Meetings, websites, social media

Requirements:

✓ Screen or video projector

Go to this tool View all tools


https://rebrand.ly/howiwasaskedtocheat-eng-mp4




WHAT IS COMPETITION MANIPULATION? – VIDEO

Learning objectives

• Know what competition manipulation is

• Be aware of the key rules

Key messages

Losing intentionally to win a bet or face an easier

opponent is competition manipulation and kills

the motivation of both athletes and fans, as well

as the sporting spirit; don’t bet, don’t fix

competitions, don’t share inside information and

always report suspicious approaches.

Description

Short animated video to clarify which behaviours

constitute manipulation and how they impact

athletes and sport and send a call to action to

protect athletes and their sport.

How to take action

• Show the video to introduce the issue to

athletes and/or coaches

• Start a discussion on how to prevent

manipulation, how vulnerable sports are or

what manipulation means

Type: Animated video

Audience: Athletes, Coaches

Language(s): ENG (Sub.: FRE, SPA, ARA, CHI, GER, JAP, KOR, POR, RUS)

Duration: 1 min 5 secs


Requirements:



Short introduction to the issue

Striking

Zoom in

This video is most suitable for

people who have little to no

knowledge of competition

manipulation.

For more advanced audiences,

refer to the ‘Why people

manipulate competition’ or

‘What are the risks related to

sports betting’ videos.



https://rebrand.ly/whatismanipulation-eng-mp4

















Learning objectives

• Understand why people manipulate

competitions

• Realise that any sport and any country can be

affected

• Be aware of the key rules

Key messages

Losing on purpose, fixing a match or betting on a

competition are all forms of manipulation;

everyone must know the risks and make the

responsible decision when it comes to

competition manipulation.

Description

Short animated video which explains how people

can be involved in competition manipulation and

reminds viewers of the rules that everyone must

follow.

How to take action

• Share the video on social media or a website

to make people aware of the issue

• Start a discussion and ask your audience how

they feel it concerns them or about their

understanding of manipulation


Clarifies what manipulation

means

Presents clear and concise

messages

WHY PEOPLE MANIPULATE COMPETITION – VIDEO


Audience: Athletes, Coaches, Officials




Requirements:


Zoom in

This video emphasises that not

knowing the rules is no excuse.

As a matter of fact, athletes

have already been sanctioned

for not knowing the rules,

during both the Olympic

Games and other

competitions.

“Ignorance is no excuse”



https://rebrand.ly/whypeoplemanipulate-eng-mp4

















Learning objectives

• Be aware that the diversity and size of the

betting market are growing for all sports and

that this is linked to competition manipulation

• Remember the importance of keeping inside

information confidential

Key messages

The betting market is growing and affects all

sports, and with so much money at stake,

athletes, coaches and officials can be tempted

not to respect the rules and to disclose inside

information.

Description

Short animated video which explains in a simple

way how the sports betting market works and its

potential influence over competitions and

athletes. It demonstrates to viewers key

information on athletes’, coaches’ and officials’

roles and duties.

How to take action

• Display the video at events for coaches and

officials

• Initiate a discussion on the impact of betting on

sports

• Encourage coaches and officials to relay

messages they should apply

WHAT ARE THE RISKS RELATED TO SPORTS BETTING? – VIDEO


Simple and effective messages

Clarifying sports betting

mechanisms


Audience: Coaches, Officials




Requirements:


Zoom in

Between the Beijing 2008

Olympic Games and the Rio

2016 Olympic Games, sports

betting increased by more than

500%.



https://rebrand.ly/whataretherisks-eng-mp4

















Learning objectives

• Be aware of the privileged position of the

athlete’s entourage

• Be aware of the responsibility of the athlete’s

entourage when it comes to protecting the

athlete

Key messages

The entourage can protect both sport and

athletes by keeping inside information

confidential, not betting on their athlete’s

competition or sport and pushing athletes to

always do their best.

Description

Short video starring a coach, medical staff and

friends which highlights their access to

privileged information and underlines their

responsibility in protecting athletes and sport

from competition manipulation.

How to take action

• Share the video with associations of coaches

and medical staff

• Use the video at a meeting with coaches and

discuss their responsibilities

• Suggest that athletes protect themselves by

sharing the video with their family and friends


Showcasing and empowering

the entourage

Short and straightforward

WHAT IS THE ROLE OF THE ENTOURAGE? – VIDEO

Type: Video

Audience: Athletes’ entourage (Coaches, medical staff, family and friends)



Preferred contexts of use: Meetings, websites

Requirements:



Zoom in

Athletes spend most of their

time with their entourage on

and off the field of play.

The entourage has an

important influence over the

athlete.


https://rebrand.ly/entourage-eng-mp4




Learning objectives

• Memorise the key rules

• Know where to find more information on the

issue

Key messages

Don’t bet, don’t fix competitions, don’t share

inside information and always report anything

suspicious.

Description

Four striking and self-explanatory images which

convey the key rules that all athletes, coaches

and officials must know and respect. Each image

corresponds to a 10-second video. They can

either be used as posters or flyers (images), or

for social media (images and video formats).

How to take action

• Share the images and/or short videos on social

media

• Display the images in the athletes’

environment (locker rooms, training venues,

lifts, etc.)

• Use it as a starting point to initiate discussion

with athletes: Do you know what manipulation

is? What are the 4 rules that must be

respected?


Striking visuals

Self-explanatory

Adaptable to either web or

printed publishing

KNOW THE RULES – IMAGES & VIDEOS

Type: Images and short videos (30 secs)


Language(s): FRE, ENG, SPA, CHI, JAP, RUS

Preferred contexts of use: Onsite as posters (office, locker room, events and competitions), social media

Requirements:

✓ Screen and/or printer

Zoom in

To communicate the 4 rules,

choose the support that best

fits your context: the Code of

Conduct Flyer is more neutral

and formal, while the Code of

Conduct Images & Videos

creates an emotional impact,

especially on the youth.

Images, videos Images, videos

Images, videos

Images, videos

View all tools


https://rebrand.ly/bettingonyoursport-eng-jpg

https://rebrand.ly/bettingonyoursport-eng-mp4

https://rebrand.ly/competitionmanipulation-eng-jpg

https://rebrand.ly/competitionmanipulation-eng-mp4

https://rebrand.ly/alwaysreport-eng-jpg

https://rebrand.ly/alwaysreport-eng-mp4

https://rebrand.ly/sharinginsideinformation-eng-jpg

https://rebrand.ly/sharinginsideinformation-eng-mp4


Learning objectives

• Memorise the key rules

• Be informed about the IOC integrity hotline

• Know where to find more information on the

issue

Key messages

Don’t fix competitions, don’t bet, don’t share

inside information and always report anything

suspicious to the hotline.

Description

A fundamental document which highlights the key

rules athletes, coaches and officials must know

and respect in order to protect themselves

against competition manipulation.

How to take action

• Display the document during events

• Use it as a starting point to initiate discussions:

Do you know what manipulation is? What are

the 4 rules that must be respected?

• Send the document to stakeholders and invite

them to share it


Key communication tool

Easy to use and to share

Printable in multiple formats

Zoom in

The 4 rules of the Code of

Conduct can also be

communicated via these

images and short videos (30

secs), which may have greater

impact, especially on young

people.

CODE OF CONDUCT – FLYER


Type: Flyer, Poster


Language(s): FRE, ENG, SPA, ARA, CHI, GER, JAP, KOR, POR, RUS

Preferred contexts of use: Onsite (office, locker room, etc.), events, website, social media

Requirements:



https://rebrand.ly/codeofconduct-eng-pdf

https://rebrand.ly/codeofconduct-eng-pdf


Learning objectives

• Understand what competition manipulation is

• Understand why it happens

• Know how to protect yourselves as athletes

• Be familiar with the IOC integrity hotline

Key messages

Manipulation can happen in any sport. The sport

movement is taking action against this issue and

also needs athletes and coaches to respect the

key rules.

Description

Leaflet containing basic explanations about

competition manipulation. It also provides facts

and figures and outlines how to behave when

confronted with this problem.

How to take action

• Distribute the leaflet to athletes during training

camps or events

• Take advantage of timeouts to read the leaflet

with athletes and engage in discussion


Self-explanatory and easy to

read

Suitable for all sports

Attractive facts and figures

Type: Leaflet


Language(s): FRE, ENG, SPA, ARA, CHI, RUS

Preferred contexts of use: Onsite (office, locker room, etc.), events (conferences, competitions, etc.), welcome packages

Requirements:

✓ Request copies from the IOC or print out (professionally)

Zoom in

The short paragraphs and

visual effects make it

entertaining and easy to read.

Ideal for short attention spans!

This content is also available in

the form of a dynamic e-

publication that is better suited

to mobiles and tablets.

WHO WOULD LOSE ON PURPOSE? – LEAFLET



https://rebrand.ly/whowouldlose-eng-pdf

https://rebrand.ly/whowouldlose-eng-pdf


Zoom in

The Olympic Movement Unit

on the Prevention of

Manipulation of Competitions

(OM Unit PMC) was created in

2017 as a result of the

International Forum on Sports

Integrity, which brought

together representatives of the

Olympic Movement, entities

belonging to the betting

industry, governments, the

United Nations Office on Drugs

and Crime (UNODC), the

Council of Europe, the

European Union, INTERPOL

and Europol.

IOC’S STRATEGY AND ACTIONS – HANDOUT

Learning objectives

• Understand the legal and regulatory

framework

• Be aware of the educational initiatives

available

• Be familiar with the IOC’s Integrity Betting

Intelligence System (IBIS) and the monitoring

of competitions

Key messages

The OM Unit PMC acts against competition

manipulation by guiding policy and legal

frameworks, raising awareness and building

intelligence and investigative capacities. Its

principal role is to support sports organisations

and partnerships with law enforcement and

betting entities to combat manipulation.

Description

A digital document outlining the actions of the OM

Unit PMC in accordance with its 3-pillar strategy

with an overview of the resources available.

How to take action

• Use it as a support document to introduce

manipulation and access resources

• Share it with your colleagues or distribute it

among your stakeholders

• Use as a reference to build your own strategy


Reference document

Comprehensive summary

Easy access to resources

Type: Information document

Audience: Officials

Language(s): FRE, ENG, SPA

Length: 16 pages

Preferred context of use: Handout for institutional meetings

Requirements:




https://rebrand.ly/strategyandactions-eng-pdf



Learning objectives

• Recognise what competition manipulation is

• Identify why it happens

• Learn how to protect yourselves as athletes

• Be informed about the IOC integrity hotline

Key messages

Manipulation can happen in any sport. The sport

movement is taking action on this issue and also

needs athletes and coaches to uphold the key

rules.

Description

Dynamic content accessible online providing

explanations about the issue, outlining how to

behave when confronted with this problem and

providing facts and figures.

How to take action

• Share the link by email or on your website

• Share the different parts of the document

gradually on social media

• Use the content to start a discussion with

athletes on their duties and responsibilities


E-format

Self-explanatory and catchy

Pages can be used all together

or separately

Type: E-publication


Language(s): FRE, ENG, SPA, ARA, CHI, JAP, RUS

Preferred contexts of use: Onsite (locker room, etc.), events (conferences, competitions, etc.)

Requirements:

✓ Screen

Zoom in

Ideal for covering the issue in a

concise way with minimum

involvement.

WHO WOULD LOSE ON PURPOSE? – E-PUBLICATION



https://rebrand.ly/epublication-link

https://rebrand.ly/epublication-link


MANIPULATION OF COMPETITIONS – E-LEARNING

Learning objectives

• Understand what manipulation is and its

consequences

• Know what motivates people to cheat and how

to be part of the solution

• Adopt the right reflex in the event you are

approached to manipulate a competition

Key messages

Competition manipulations can happen in any

sport. They ruin the spirit of sport by removing the

uncertainty of “who’s going to win?”. Athletes

must be familiar with the rules.

Description

Interactive online course based on the Code of

Conduct and including real-life Olympic cases

and a 10-question quiz to test participants’

knowledge. The IOC can provide statistics on

request.

How to take action

• Include the e-learning tool in an education

campaign

• Hold a competition between athletes where the

results are concerned

• Engage in discussion around key learnings


Interactive learning

Concise summary of content

Monitoring of course

completion

Zoom in

Almost all athletes from the

International Ice Hockey

Federation received training on

the issue prior to the

PyeongChang Winter Olympic

Games.

The IF distributed the online

course and instructions to the

NFs which administered the e-

learning to the athletes.


Type: Online course


Language(s): FRE, ENG, SPA, ARA, CHI, GER, JAP, KOR, POR, RUS

Duration: 20 mins

Preferred contexts of use: Face-to-face or online action prior to competition, training camps

Requirements:

✓ Setup and follow-up time (a couple of hours over a few weeks)

✓ Computers or tablets

✓ Requires sign-in on Athlete365


https://rebrand.ly/iocelearning

https://rebrand.ly/iocelearning


“TACKLING MANIPULATION OF COMPETITIONS” – ONLINE COURSE

Learning objectives

• Get an overview of competition manipulation

• Understand its consequences

• Know what motivates people to cheat

• Know how you can be part of the solution

Key messages

Manipulating competitions through betting or

match-fixing presents a serious threat to the

integrity of all sports. Whether you are an athlete

or a coach, each of you has a role to play in

preventing competition manipulation.

Description

Online course which includes 4 short video

lessons in which a three-time Olympic Swimming

Champion explains what manipulation is and how

to prevent it. Between each video, a short quiz

tests the viewer’s knowledge.

How to take action

• Include the course in your education plan for a

deeper understanding of the topic

• Engage discussion around key learnings and

personal experiences


Learning with an Olympic

champion

Complete explanation with

example scenarios

Type: Online course


Language(s): ENG (Sub.: FRE, SPA, POR)

Duration: 45 mins

Preferred contexts of use: Online, training camps

Requirements:

✓ Computers or tablets

✓ Internet connection

Zoom in

After completing the course,

athletes and coaches get a

certificate and are invited to take

the next step by joining the

discussion with fellow athletes

and coaches in a dedicated

community space.



http://onlinecourse.olympic.org/course/baseview.php?id=40

http://onlinecourse.olympic.org/course/baseview.php?id=40


Learning objectives

• Understand that manipulation can happen

• Recognise the various forms it can take

• Learn the key rules to respect as an athlete

Key messages

Competitions do get manipulated and every

athlete must know and respect the following

rules: don’t fix, don’t bet and don’t share inside

information. Anything suspicious must be

reported.

Description

An app designed as a fun ‘rapid learning’

experience which invites young athletes to

customise an avatar and play a game, either

alone or against another athlete. A scenario-

based game puts them in specific situations in

which they have to make choices and learn about

the consequences.

How to take action

• Encourage athletes to download the app from

the Athlete 365 portal or their app stores

• Pre-install the app on mobile devices and have

the young athletes do the program during

events, training camps, etc.

‘BELIEVE IN SPORT’ APP


Targeting young athletes

Fun and informative app

Includes digital takeaways

Type: Android and iOS app

Audience: Athletes

Language(s): ENG, FRE, SPA, ARA, CHI, GER, JAP, KOR, POR, RUS

Duration: 5-10 mins

Preferred contexts of use: Events, any time

Requirements:

✓ Mobile device

✓ Internet connection

Zooming on

Using gamification for this

serious issue appeals to young

athletes and raises their

awareness of competition

manipulation in a casual way.

By actively taking part in a

game, they will better

remember the activity and be

able to face similar situations.



https://rebrand.ly/youthapp-link

https://rebrand.ly/youthapp-link


View all tools

AWARENESS SESSION WITHOUT MATERIALS


No setup needed

Perfect for unexpected down

time

Customisable

Learning objectives

• Understand what manipulating means

• Know that manipulation can impact all sports in

any country

• Memorise the rules

Key messages

Competition manipulation is sometimes

underestimated and often unknown; everyone must

be aware of their duties and responsibilities to

protect athletes and the sport movement.

Description

You can inform your audience about competition

manipulation anywhere. Set up an informal meeting

and share key information, taking advantage of

down time or cancelled training sessions.

How to take action

• Introduce the issue with an anecdote or

something you have recently learned or read

• Focus on interaction and people’s knowledge to

initiate discussion, interaction and debate

• Make sure they are familiar with the rules

Type: Group discussion


Duration: 5-15 mins

Preferred context of use: Anywhere

Requirements:

✓ 1 facilitator

Zoom in

A sailing coach took advantage

of a stormy day to talk to her

athletes about integrity, using

the sand as a writing board.



Learning objectives

• Be aware of competition manipulation

• Know the rules to protect yourself and your

sport

Key messages

Competition manipulation can impact any sport,

in any country. Coaches, athletes and officials

must not bet, fix competitions or share inside

information and must always report anything

suspicious.

Description

An information session on competition

manipulation should be set up according to your

audience. Use the available materials to raise

awareness and convey the most relevant

messages for your sport and participants.

How to take action

• Introduce the issue with a short video adapted

to your audience (for example, ‘What is

competition manipulation?’)

• Distribute flyers afterwards (Code of Conduct

one-pager, Athletes’ leaflet)

• Prepare an impactful presentation using the

IOC’s template presentations

Type: Group discussion


Duration: 30 – 60 mins

Preferred contexts of use: Events, meetings

Requirements:

✓ 1 room

✓ 1 facilitator

✓ 1 screen

View all tools

Zoom in

Run a quiz before and after the

session to assess the outcome

of the session and help

participants realise what they

have learnt.

Get participants’ attention by

introducing a competitive

element!

AWARENESS SESSION WITH MATERIALS


Flexible format and content

Can be enriched with any

existing material



Learning objectives

• Understand what manipulation is

• To clarify who is at risk of participating in

manipulation

• To highlight good attitudes and consequences

Key messages

You should never say ‘yes’ to a person who asks

you to cheat, whether it is a stranger or someone

you know. Sharing information, losing on purpose

or accepting money can have huge

consequences, such as bad press, withdrawal of

medals or even a prison term.

Description

This fun, role-playing activity immerses young

people in the reality of competition manipulation.

In 3-10 mins they will play several roles (athlete,

villain, etc.) to illustrate different situations and

attitudes and learn about the risks and

consequences of their actions.

How to take action

• Hold the workshop during a training camp or

an event

• Create and distribute goodies branded with the

key messages

• Take pictures to promote the activity


Participative and fun activity

Appeals to young people

Ready-to-use kit with practical

guidelines

Zoom in

The International Ice Hockey

Federation (IIHF) held a ‘sport

integrity’ workshop to educate

200 ice hockey players and

officials on the dangers of

competition manipulation.

Check out the video here

ROLE-PLAYING ACTIVITY

Type: Workshop

Audience: Athletes

Language(s): FRE, ENG, SPA

Duration: 3 -10 mins

Preferred context of use: Events

Requirements:

✓ 1 facilitator

✓ Preparation time (2/3hrs)

✓ Props & costumes

✓ Materials (optional): Post-It notes, white board



https://www.youtube.com/watch?v=4xqqo5X9oQw&index=7&list=PLX9eJ_kgiRLYr_k5Krp4nLh8qC9nmtozK

https://rebrand.ly/workshopkit-eng-pdf

https://rebrand.ly/workshopkit-eng-pdf


Learning objectives

• Recognise what competition manipulation

• Memorise the rules

• Rally the sports movement in support of sport

integrity

Key messages

Competition manipulation is not a theory; real,

documented cases exist and it is crucial to take

preventive action.

Description

Using the role model as a communication

channel allows people to identify with a person

embodying the right behaviour towards all forms

of manipulation. Successful words and actions

adopted by key people can be emulated by

others, and young athletes in particular.

How to take action

• Identify relevant role models for your audience

• Have them share their experiences and

prevention messages through videos or social

media or during events

• Use their images in communication initiatives

and materials

Zoom in

There is an extensive Athlete

Role Model (ARM) programme

that is implemented during the

Youth Olympic Games. The

ARMs representing numerous

sports and countries are

trained to convey messages to

the athletes and motivate them

to take part in the activities and

enhance their sporting lives

with new skills and knowledge.

Type: Communication strategy


Preferred contexts of use: Communication campaigns, events

Requirements:

✓ Influential and enthusiastic people whose experiences can inspire others

ROLE MODEL

View all tools


Powerful storytelling

Strong identification mechanism

Efficient relay strategy



Type: Communication strategy


Duration: A few months

Preferred context of use: Various media

Requirements:

✓ Communication, planning & project management skills

✓ In general around 4 months of preparation time

Learning objectives

• Know that competition manipulation exists

• Understand what it is

• Know the key rules to respect

Key messages

Never fix a competition, never bet and never

share inside information. Always speak out and

report anything suspicious to the IOC’s integrity

hotline.

Description

Organising a tailored communication campaign is

the ultimate way to raise awareness of the matter,

using your own words and examples to fit your

sport and specific audience.

How to take action

• Define messages to be included in your

communication strategy using the Code of

Conduct

• Identify the most appropriate media for

reaching your audiences (printed content,

social media, events, etc.)

• Make sure you include interactive activities

such as workshops, round tables, role-playing

activities, etc.

View all tools


Powerful and effective tool for

reaching your audience

Specific to your environment

(sport, country, etc.)

Zoom in

Many specific campaigns have

been created by federations

with different strategies and

initiatives. Check out these

examples:

- World Rugby, Keep Rugby

Onside

- Tennis Integrity Unit

COMMUNICATION CAMPAIGN


https://integrity.worldrugby.org/

https://integrity.worldrugby.org/

http://www.tennisintegrityunit.com/


PREVENTING COMPETITION MANIPULATION

– TIPS & TRICKS –



RAISE AWARENESS OF THE ISSUE

Competition manipulation is a largely unknown issue in the world of sports, so sparking

an interest is the first challenge to address if your preventive actions are to be effective.

Action tips

Outline the impacts and consequences of competition manipulation

For most of the audiences, this issue becomes meaningful once it is related to concrete

acts and facts. Use real-life examples by telling stories based on your own knowledge

and experiences or playing ambassador videos to underline the relevance of the issue

and emphasize the consequences of competition manipulation.

Remind participants that regulations exist

Highlight the existence of regulations on this issue within sports organisations and at

international level. Explain that competitions are monitored and that sanctions will be

applied in the event of a breach. Refer to the ‘”IOC’s strategy and actions” for further

details.

Explain that this is a priority issue

Take a strong stand on the issue. Explain that cheating is a growing risk, that the betting

market is increasing, with bets being offered on an increasing number of events, and that

breaches of the rules are regularly identified and sanctioned. Motivate your audiences to

take it seriously: know the rules and behave accordingly.

Tips for success

Make the subject interactive by organising group activities or using gamification. For

example, ask participants to share their knowledge of the issue of manipulation and ask

them if they have an example of a real case. Discuss the different answers with the

participants. You could also organise a game based on an e-learning tool or an activity

and have participants compete against each other.

To go further

Stay informed about the issue to enrich your discussions and interactions. Activate a

news alert on a search engine using the key words ‘match-fixing’ and ‘competition

manipulation’.

View all tips & tricks




ADAPT TO YOUR AUDIENCE

Adapting your words and actions to your audience will help you to better capture their

attention and raise awareness of the issue.

Action tips

Specify the role of your audience in preventing competition manipulation

Athletes, federations and coaches don't play the same roles in prevention. Always start

a conversation on this issue by reminding your audience of its specific role: a federation

should act as a gatekeeper, an athlete must know the rules and behave accordingly, a

coach must promote the issue, etc. Be clear about what you expect from them.

Reach the right target with the right media and messages

Adapt the level of information and the means according to your audience. When

addressing young athletes, try to use digital tools wherever possible, favour face-to-face

events and ‘speak their language’. For sports organisations, convey messages related

to the role they play in the sustainability of the sport's image and the Olympic values.

Be mindful of the timing of the communication

In order for a message to be internalised it must be conveyed at the right time and

sufficiently repeated. Avoid busy periods and make sure you communicate several times

ahead of important competitions.

Tips for success

A good way to tailor the issue is to ask your audience what they value most in sport and

illustrate how those values can be threatened by competition manipulation.

To go further

In order to better understand your audience, create a working group with representatives

of each key population. Work with them to create specific messages for a communication

campaign or activities targeted to the group they represent.




ACT AS A FACILITATOR

Raising awareness of an ethical issue may require specific skills in order to be effective.

Acting as a facilitator can help improve your results.

Action tips

Don't just organise meetings, facilitate them

Your meeting will be more productive if you act as a facilitator. Introduce people, clarify

the objectives of the meeting, encourage discussion and participation, listen actively,

build consensus and strive for collaborative learning and co-constructed action plans.

Your meetings will have much greater impact as a result.

Act to minimise resistance

When addressing a sensitive subject such as competition manipulation, people may react

very differently. In order not to ‘lose’ people along the way, observe your audience to

identify any positive or negative reactions. Offer participants the opportunity to express

their opinions and feelings. Be sure to create and maintain an atmosphere of trust and

respect to avoid resistance to the issue.

Stimulate discussion with the aim of producing outcomes

The role of a facilitator is to guide events or discussions through to a successful

conclusion. Foster a sense of curiosity and excitement to encourage the generation of

ideas and positive energy. Record outputs, consolidate them and make sure they are

actioned. Favour simple and short-term actions (‘baby steps’) over big and complex

plans.

Tips for success

Keep it simple. As is the case with most human endeavours, even the most serious,

simplicity, humility and friendliness enhance the experience and get better results. Be

kind and direct when conveying messages while remaining respectful at all times.

To go further

Also use your facilitation skills to pass messages upward - engage in discussion with

your management to raise awareness and encourage involvement.




EMPOWER RELAY PERSONS

Relay persons should be carefully chosen and empowered in order to reach your

audiences. Influential and enthusiastic people are more likely to raise interest in a topic

and should be given the opportunity and support to do so.

Action tips

Identify the most appropriate relay persons

A good relay can be either an influential person who feels strongly about the issue, an

organisation representative who has contact with athletes and their entourages, or a

person whose behaviour can be mirrored by others. Look for such profiles in national

federations and by contacting influential former athletes and other key stakeholders.

Relay persons should also have good communication skills.

Engage them in the campaign

Start by explaining the issue and its importance to the integrity of sport. Demonstrate that

it is a priority. Motivate your relay persons to make a commitment to achieving realistic

goals (i.e. giving a speech, organising an action, etc.) and provide them with the support

they need. If you want their engagement to be long-term, make sure you follow up on

their actions, measure progress and recognise achievements.

Empower them

In order for your relay people to disseminate information independently you must supply

them with material and share your knowledge. Encourage independence by officialising

their role to give them a sense of legitimacy.

Tips for success

Creating a community of relay persons and organising collective workshops are good

ways of triggering action. Before you send out your relays, make sure that they have

taken responsibility for and made a commitment to taking action.

To go further

Set up a formal ambassador programme to address your community of relay persons in

a more structured manner. Organise meetups on a regular basis and ask them to define

collective goals, share experiences and follow up on initiatives. Introducing key

performance indicators will help the group track progress on specific actions.




TOOLS BY LANGUAGE

How I was asked to cheat ✓ ✓

What is competition

manipulation? ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Why people manipulate

competition ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

What are the risks related to

sports betting? ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

What is the role of the

entourage? ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Code of Conduct images &

videos ✓ ✓ ✓ ✓ ✓ ✓

Code of Conduct flyer ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Athlete’s leaflet ✓ ✓ ✓ ✓ ✓ ✓

IOC’s strategy and actions ✓ ✓ ✓

Athlete’s e-publication ✓ ✓ ✓ ✓ ✓ ✓ ✓

E-learning on manipulation of

competitions ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Online course on “tackling

manipulation of competitions” ✓ ✓ ✓ ✓

Believe in Sport app ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Role-playing activity ✓ ✓ ✓

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THANK YOU Raising awareness about competition manipulation Olympic Movement Unit on the Prevention of the Manipulation of Competitions


toolbox user guide · • start a discussion on how to prevent manipulation, how vulnerable sports...

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