Top 3 Marketing Predictions for 2015

Tony ZambitoFounder of Buyer Persona Development

“ Humanizing B2B

1

Humanizing B2B

Recent surveys show

executive decision makers rely

on emotion and personal

connections more than 55% of

the time when making

decisions.

B2B marketing must transform

from logic-based marketing to

emotion-based marketing.

1

“ Radical Openness and

Transparency

2

Radical Openness and Transparency

For decades, B2B marketing has

had an invisible wall between

themselves and buyers.

B2B marketing will need to open

up and become more transparent

with their information and

knowledge that buyers seek and

remove gated barriers to

information.

2

“ Emergence in Research and

Experiences

3

Emergence in Research and Experiences

Surveys show B2B marketing continues to struggle to connect with buyers.

B2B will adopt immersive research to better understand buyers.

With these critical insights, marketers will create immersive experiences for buyers to connect deeply and emotionally.

3

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