Lightfoot, digital marketing and a new world of possibilities

Tony Harbron

Never a more exciting time to be involved in marketing

Changing driving

Over 1 billion vehicles - most driven badly

25,000 premature deaths each year in UKfrom vehicle emissions

22,000 deaths or serious injuries each year in UKfrom road accidents

Morgan all-electric EV3

He is the problem

Finding the engine’s sweet spot

A gentle nudge

Heavyweight endorsements

Saving 15-20% on fuel

“The fitting of Lightfoot has virtually eliminated accidents”

David Phillips, Director, HSS

Accidents down up to 60%

Making better drivingfun, social and addictive

The Lightfoot Exeter Pilot

Every single driver was better with Lightfoot

3% ‘Elite Drivers’ before Lightfoot, 60% ‘Elite Drivers’ with Lightfoot

Much better fuel economy

Collectively, our pilot drivers saved over 1 tonne of CO2 per week

Women are better than men

But men improve more than women

Weekly prizes

User Engagement

Stand for something

86% think they are above average drivers

Rewarding better drivers

Targeting

Targeting

How did he really win?

Retargeting

Targeting - B2B

Targeting - B2B

Targeting - B2B

Split (A/B) testing

Split (A/B) testing

Which messages resonate with which people?

Never a more exciting time to be involved in marketing

Are YOU ready to take the plunge?

lightfoot.co.uk/digitalexeter

Contact info: