tones of beauty program outline - … · vip bag distribution to select media and buyers – 50...
TRANSCRIPT
TONES OF BEAUTY
PROGRAM OUTLINE
THIS ALL-INCLUSIVE PROGRAM OFFERS
A COMPREHENSIVE PACKAGE THAT FEATURES:
Ready-stand modern space
Furnished with console and product shelving
Brand exposure to buyers and press
Limited number of spots available.*
To ensure only the most innovative products at the event, we will be curating with love, Aunt Bonnie's founder Corey
Huggins.
*Please note that brands are pre-selected to ensure retailer criteria needs are met.
Limited space availability.
Space assignment is done by the organizers one month prior to event date.
PROGRAM DESCRIPTION
PRESHOW PROMOTION:
1 dedicated email blast featuring Tones of Beauty exhibitors to US
retailer database
Inclusion in the press release introducing all Tones of Beauty
exhibitors distributed to the Cosmoprof North America media list
Brand promotion on the Cosmoprof North America website
SHOWTIME PROMOTION:
Customized exhibit space
Inclusion in the show directory available to all attendees
Participation in the “After Dark” Cocktail Reception
Brand promotion on the Cosmoprof North America smart phone app
VIP Bag distribution to select media and buyers – 50 full / deluxe
size products
PACKAGE TOTAL COST: $ 4,000 (includes 300 lbs of drayage)
[Please note that brands are pre-selected
to ensure retailer profile fit is met. Limited space availability.]
* OFFICIAL SPACE ASSIGNMENT IS DONE BY THE ORGANIZERS
ONE MONTH PRIOR TO EVENT DATE. ALL SPACE ASSIGNMENTS
PROVIDED BEFOREHAND ARE SUBJECT TO CHANGE.
CONTACT:
If interested in learning more about this program please contact us:
[email protected] or phone 702-558-8460.
PACKAGE DESCRIPTION
Tones of Beauty Exhibit Space
It all starts out with a special dedicated show floor area
strategically located to allow maximum visibility and foot traffic.
Each stand is tastefully designed and fully furnished to
distinguish the area from the rest of the show floor.
Signage and special floor markers are posted to draw visitors
to this area.
Tones of Beauty Space Includes*:
1 shelving unit
1 standing lamp
1 console table
Electric outlet / consumption included
1 vertical fascia name
To see more images from CPNA 2015 go online to
http://cosmoprofnorthamerica.com/news_press/PhotoGallery.aspx
HOW IS IT IMPLEMENTED?
*2016 booth design will change from above, actual furnishings to be announced in June 2016.
Please note that removal / addition of furniture is not permitted and the use of displays or
props is limited and major displays must be authorized prior to event.
EXHIBITORS:
Participating companies in Tones Of Beauty can enjoy exposure in
this high-end show within a show area and receive prime real estate
placement in a dedicated area on the show floor.
To qualify a brand must be:
Finished beauty products that answer the needs of the emerging
multicultural market
New to US market or with limited retail footprint
Financially secure to ensure distribution rollout costs
Unique and innovative
Ready to launch and able to submit finished products by February
2016
HOW TO QUALIFY?
After Dark is an exclusive cocktail reception to be held the evening of Monday, July 25th from 6pm to
7pm on the show floor. This exclusive private VIP preview hour is open to KEY BUYERS and TRADE
MEDIA. It will provide yet another opportunity for SPOTLIGHTS, DISCOVER GREEN, DISCOVER
SCENT, and TONES OF BEAUTY exhibitors to meet important industry decision makers face to-face.
To be held in the Discover Beauty area on show floor after hours
VIP Buyers and Trade Media invited
Must prepare 50 goody bags to handout to VIP’s
Must have a company representative present at event
MAJOR DISTRIBUTORS & RETAILERS IN ATTENDANCE AT CPNA 2015
EXCLUSIVE VIP & MEDIA EVENT
Alliance Boots • Amazon.com • Apothia• Barneys New York • Beauty.com • Beauty Bar • Beauty Brands • Beauty Collection •
Belk • CHALOUB Group • CO Bigelows • Costco • CVS Caremark • Dermstore • Dilliard’s • DS Beauty Group • Duane Reade •
EVINE Live • Farmacias del Ahorro Mexico • Five Below • Folica.com • Guthy Renker • Hammacher Schlemmer • HauteLook •
Honest Company • HSN • JC Penney • Jinny Beauty • Kohl’s • London Drugs Limited • MAS Global • Murale • Neill Corp •
Nordstrom • Nordstrom Rack • Peninsula Beauty Center • Pharmaca • QVC • Ricky’s NYC • Rite Aid Corporation • Ross Stores
• Sally Beauty Holdings Inc • Sephora • Shoppers Drug Mart • Shop HQ • Space NK • TJX Companies, Inc • ULTA • Ultimate
Beauty Companies • Universal Beauty Companies • Urban Outfitters • Walgreens • Wynn Resorts • zulily, Inc
PARTICIPATION ENABLES YOU TO TUNE INTO MANY
UNIQUE VALUE ADDED PROGRAMS:
TV SHOPPING LIVE AUDITIONS
BOUTIQUE, THE ONSITE SAMPLING BAR
INTERNATIONAL BUYER PROGRAM
PUBLIC RELATIONS OUTREACH
MARKETING CAMPAIGN – PRESHOW & ONSITE
ONLINE MATCHMAKING PLATFORM - 1TO1BEAUTYMATCHMAKING.COM
CONTACT:
If interested in learning more about this program please contact us:
email: [email protected]
phone: 702-558-8460
REASONS FOR PARTICIPATION
COSMOPROF NORTH AMERICA,
THE PREMIERE B2B EVENT
Cosmoprof North America is the only international show recognized as the gathering point of key business
decision makers and influencers for the North American beauty industry.
Cosmoprof North America is the only US beauty trade show that is all inclusive and covers all beauty
sectors under one roof. No other trade show in US can provide this successful formula – the presence of all
industry sectors guarantees exhibitors a wide base of buyers from across many different channels of
distribution.
Cosmoprof North America attracts national retail organizations as well as indie boutique retail store
owners, major salon and spa owners and international buyers who come to scout and find new resources to
launch into their establishments.
THE B2B PLATFORM FACILITATING REAL BUSINESS CONNECTIONS
2015 CPNA - FACTS & FIGURES:
Net Exhibition Area:
23,496 SQM / 252,908 SQF
Number of Exhibitors:
1,015 exhibitors from 39 countries
Number of Visitors:
30,000 quality visitors from 109 countries