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TOMSA CONTRIBUTORSREPORT 2016

18 YEARS OF ADDING VALUE TODESTINATION SOUTH AFRICA

TOMSA CONTRIBUTORSREPORT 2016

18 YEARS OF ADDING VALUE TODESTINATION SOUTH AFRICA

TOMSA

TOMSA | Contributors Report 2016 | 3

TABLE OF CONTENTS

Tomsa corporaTe profile

Tomsa board members

messaGe from Tomsa board cHairmaN

messaGe from immediaTe pasT cHairmaN

saT cHairpersoN reporT

reporT from Tbcsa ceo

reporT from sa Tourism ceo

Tomsa sales aNd marKeTiNG reporT

fiNders Keepers reporT

reflecTioN of Tomsa coNTribuTioNs iN 2016

aNNual fiNaNcial sTaTemeNTs for 2016

leVY coNTribuTors iN Good sTaNdiNG iN 2016

KeY Tourism coNTacTs

4

6

7

8

10

12

16

18

20

22

24

45

50

TABLE OF CONTENTS

TOMSA

4 | TOMSA | Contributors Report 2016

CORPORATE PROFILE TOMSA

Tourism Marketing South Africa or TOMSA is a private sector initiative set up to provide additional funding for the marketing of destination South Africa. The initiative is supported by SA Tourism and the National Department of Tourism. a 1% levy is charged to the consumer for the use of specific tourism services in south africa. The funds collected are primarily used by sa Tourism to promote south africa as a preferred travel and tourism destination. Businesses in the accommodation sector, car rental companies, tour operators, travel agents and tourism attractions currently contribute the tourism levy. This is done through the voluntary collection of the levy charged to consumers on travel and tourism products and services rendered. The levy is added to the customer bill and does not constitute a tax to the tourism business. The funds collected are administered by the TBCSA and form a significant part of SA Tourism’s overall destination marketing budget, which is approximately 10%. The tourism levy creates, builds and maintains awareness of South Africa as a top tourist destination, through generic marketing campaigns aimed at well-researched target markets. The levy keeps SA on the global travel and tourism map.

OBjECTIvE: • To provide additional funding to SA Tourism for the

sole purpose of supporting the overall marketing and promotion of destination South Africa locally and internationally

• To facilitate a collective approach to the promotion of destination South Africa

• To enable travel and tourism private sector to play a role and have a say in the promotion of the destination

Role-playeRs involved • TOMSA Management Board: responsible for the

overall management of Tomsa • Tourism Business Council of SA (TBCSA):

responsible for administration, management and promotion of TOMSA

• South African Tourism (SA Tourism): recipients of Tomsa levies collected and responsible for the allocation of levies for destination marketing and promotion purposes

The relationship between TOMSA, TBCSA and sa Tourism is regulated by a memorandum of understanding which is renewed every three (3) years.

Key pRioRity aReas • Funding for the collective marketing of destination

South Africa, in line with advancing the sector’s key imperatives: • achieving Geographic spread • increasing tourism spend • increasing length of stay • addressing issues of seasonality

levy contRibutoRs (tRavel & touRism businesses) and levy application • Although the levy does not constitute a tax to the

business, operators choose to support TOMSA as they understand the overall benefits of building a thriving travel and tourism sector.

• levy contributors are made up of businesses operating in different sub-sectors of travel and tourism who apply the levy as follows:

• Accommodation : 1% charged on room-rate • Car rental : 1% charged per car rental • Tour operators : R3.00 charged per person,

per tour • Travel agencies : 1% charged on agent ser

vice fee (applies inbound and outbound)

RATIONALE FOR BUSINESSES TO SUPPORT TOMSA • Tomsa enables private sector to boost funding

of destination SA’s marketing initiatives – thereby enabling SA Tourism to extend its marketing reach and maintain its brand visibility

• increased funding through Tomsa enables destination SA to compete on an international level

• TOMSA provides business with a platform and a voice to input into the country’s destination

CORPORATE PROFILE

TOMSA


marketing strategy• TOMSA enables business to leverage on exclusive

benefits from SA Tourism to help better position their tourism offerings

levy contRibutoRs (tRavel consumeRs) • TOMSA works on a similar principle as that of a

tourism tax which is usually applied by many travel destinations across the world.

• When using the services of a TOMSA contributing establishment, it is not optional for consumers to choose not to pay the levy as it is automatically built into the pricing

RATIONALE FOR TRAvEL CONSUMERSTO SUPPORT TOMSA • The consumer’s contribution of the levy

strengthens the sector’s ability to market the destination and boost tourism activity, which in turn boosts the sector’s growth, helps to attract investment and increase the sector’s overall Gdp contribution.

CORPORATE PROFILE

south african Tourism

TOMSA


Adri Kruger Director, Tzaneen

Country Lodge

tomsa boaRd membeRs

BOARD MEMBERS

alastair dooleyDeputy-Board Chaiman

& Divisional Director Financials, City Lodge

Hotels

blacky KomaniCEO, Tourvest - Ground

Duty Free

Franco JordaanManaging Director,

Court Classique Hotels

Kobus taitManaging Director,

Forever Resorts

lance smithBoard Chairman;

Sales & Marketing Executive, AVIS

Liesl MeierDirector Sales &

Marketing, Fairmont Zimbali Lodge & Resort

mmatsatsi RamawelaCEO, TBCSA

Paul BauerRegional Managing

Director Sub -Saharan Africa, Abercrombie &

Kent

tito mboweni,TBCSA Board Chairman

TOMSA


MESSAGE FROM TOMSA BOARD CHAIRMAN

2017 - an oppoRtunity to HARNESS THE POWER OF PARTNESRSHIP TO GROW TOMSA

lance smithBoard Chairman, TOMSA

dear friends and colleagues

I write to you at the start of a brand-new year, which also marks the beginning of my tenure as TOMSA board chairman.

2017 presents an opportunity for us to harness the power of collaboration to grow TOMSA.

Notwithstanding the challenges in the complex and tough operating environment, TOMSA contributions remain on a steady growth path. Yet, I believe there is still enough leg-room for us to forge a greater level of collaboration to significantly enhance this growth.

I see opportunities for more partnerships within the TBCSA collective; collaboration with our stakeholders in government; and for us to join forces with the relevant local or regional structures within the travel and tourism value chain.

so, what can you expect from tomsa in 2017?

• TOMSA working closely with all the member associations of the TBCSA to grow our levy contributor base.• More pro-active use of the 15% of the TOMSA levy ring fenced with south african Tourism for Jma’s• More involvement with SAT on how the TOMSA levy contribution is spent i.e. the identification of key projects whose ROE can be measured.• Pro-active engagement on all the working committees of the TBCSA.

We will continue to ensure that you are kept abreast of the industry developments as they relate to destination marketing and other relevant matters as they unfold. We will continue to look for your support as we join forces with various industry role-players in the travel and tourism sector to grow the number of domestic and international visitors in a manner that ensures inclusive growth for all.

Kind regards

lance smithBoard Chairman, TOMSA

TOMSA


MESSAGE FROM IMMEDIATE PAST BOARD CHAIRMAN

messaGe FRom immediate past boaRd cHaiRman

Since 1998 when TOMSA was formed, the primary objective has always been to raise additional funds that will contribute to the direct and effective promotion of destination South Africa, by our partners SA Tourism.

2016 saw a marginal increase in new Tomsa levy contributors. although the revenue is up and we ended the year well ahead of budget, our main challenge continues to be the stagnant growth of the levy contributor pool. The fact that the number of levy contributors is not growing significantly is a major concern and we will continue to come up with new ways in 2017 to demonstrate the value of collecting the tourism levy to potential TOMSA businesses.

On a positive note, 2016 saw us place a greater level of emphasis on strengthening our working relationship with our partners at south african Tourism. in this regard, 2016 will be remembered for:

• The signing of a new memorandum of understanding (mou) with sa Tourism for 2016-2019.

• In line with the new MOU, the allocation of 15%

of the Tomsa levies collected was set aside to fund jointly identified marketing projects and initiatives. This means that we have more of a say as the private sector about where the Tomsa funds are being invested.

• The appointment of ms Tanya abrahamse as the sa Tourism chairperson. she brings a wealth of experience to the position and importantly, first-hand knowledge of the needs and thinking of the industry’s private sector.

another notable highlight of 2016 was the Tomsa finders Keepers campaign in partnership with Times Media. The campaign, which took the form of a nationwide tourism-gem treasure hunt for R1 million rand, generated added awareness of TOMSA and its important contribution to domestic tourism. It also saw a number of participating levy contributors around the country receive substantial exposure through a number of mediums, namely The Sunday Times newspaper (and partner publications) as well as the official campaign mobi-site.

CHALLENGES IN THE TOUGH OPERATING ENvIRONMENT

2016 will also be remembered for the turbulent swings in the national economy. This has translated into a tough and increasingly competitive operating environment for levy contributors and other travel and tourism businesses, who are finding it difficult to survive and keep their businesses afloat.

The second major hurdle to the tourism industry in 2016 continued to be the prolonged challenges of the new and amended visa and immigration regulations. I feel that we should have been passed this issue months ago, but the regulations continue to cause significant damage to the number of international arrivals into South Africa. A positive mention must be made about the Tourism Business Council of South Africa (TBCSA), which continues to address the challenges with government in a dignified and amicable way on behalf of its members.

Franco JordaanImmediate past TOMSA Board Chairman

TOMSA


looKinG aHead

Looking ahead into the coming year, we look forward to furthering our working relationship with the industry’s sector associations, which continue to support the TOMSA initiative. If we can get the sector associations to support and promote TOMSA even more, the opportunities are endless. We are optimistic that 2017 will be a year to remember for Tomsa.

I wish to reiterate that supporting the tourism levy initiative is simply the right thing to do. Businesses who collect the levy merely serve as a conduit of the funds from the client to your business, to the TBCSA, and then ultimately to SA Tourism.

To our valued levy contributors, we thank you for your commitment throughout 2016 to this worthy initiative and hope you continue to derive the benefits we continuously look to provide for you.

I wish to thank the TOMSA and TBCSA boards for their continued support throughout the year, as well as thank the CEO, Ms Mmatšatši Ramawela and her team for their hard work.

I also wish to thank the executive and management team at sa Tourism for recognising Tomsa’s contribution and for working with us to demonstrate the value of the Tomsa levy to the industry. may the key principles of partnership and collaboration continue to motivate us and ensure that we keep our eye on the ball – ensuring sustainable and effective marketing of destination South Africa.

Franco JordaanImmediate past TOMSA Board Chairman


TOMSA


REPORT FROM THE CHAIRPERSON OF SOUTH AFRICAN TOURISM

dr. tanya abrahamseChairperson: South African Tourism Board

It is an exciting time to be in tourism; not only because the tourism numbers are on the rise following the unfortunate declines in 2015, but because as an industry we have found a deepened strength in what we can achieve, together. In addition, the direct call to attention to the sector as a pillar of economic development for millions of our people is a great responsibility.

How we use our industry to radically change lives and make a positive contribution to our nation is a real measure of success. it is for that reason that we have this top of mind every time we sit, discuss and debate the best way forward for our industry. There is strength in numbers, and I really believe that that strength is optimized when “we all read off the same song sheet.” I know it sounds cliché but doing it together is better!

The 5-in-5 strategy we all collaborated on, to bring 5 million more tourists in the next 5 years, is a great start for what we have set ourselves to achieve as a team. This is no small feat, and can only be achieved through the concerted efforts of all players in all parts of our country and at all levels.

REPORT FROM THE SAT CHAIRPERSON

ours is a vibrant and progressive industry. an industry that through the Tomsa levy helps augment the marketing budget to achieve set goals: a unique feat and a symbol of team work. An industry that has come to understand that success can only be achieved through a growth that is inclusive of new players and a collaboration that seeks to grow and build South Africa as a destination we can all be proud of. Our strategy of attracting more tourists to our shores can never be successful without this kind of industry - An industry spread in all of our nine provinces, positioned to welcome and carry these tourists when they arrive, to give visitors great accommodation, exciting attractions, magical experiences and meeting warm and fascinating people that will keep them coming back for more. As South African Tourism we are very thankful to all who contributed to positioning South Africa as one of the preferred tourist destinations in the world. We all benefit from this.

One of the ways we are imbedding this global position is with the work of the Tourism Grading Council of South Africa, a unit of South African Tourism, providing a cost effective, value for money quality assurance support. We constantly seek new players to join us and want to continue to incentivize our loyal members that have stayed the course because they see the big picture of the value of good visitor experience.

Tourism thrives on inclusivity and win-win for all, and we continue as a team: the industry, SA Tourism, the Department and Government: to do all in our power to encourage broad participation for mutual benefit for all in our vibrant tourism sector.

We have every confidence that working together towards the same goals, tourism will take its rightful place: as the leader of economic development for our country.

dr. tanya abrahamseChairperson: South African Tourism Board

TOMSA


REPORT FROM THE SAT CHAIRPERSON

TOMSA


CEO REPORT FOR 2016 TOMSA CONTRIBUTOR REPORT

intRoduction

2016 will be remembered for the great recovery in performance of south africa’s travel and tourism industry after a tumultuous 2015. According to the UNWTO World Tourism Barometer Report, international tourist arrivals grew by 3.9% (46 million) globally to reach 1.23 billion tourists in 2016.

For the same period, the African continent experienced an 8% year-on-year increase with 58 million more international tourist arrivals. Also, according to Statistics South Africa, a total of 10 044 163 international tourist arrivals were recorded in South Africa in 2016, representing a 13% increase from 2015. We hope this increase had a positive impact on the business of our levy contributors.

Turning our attention to specific issues pertaining to the management and administration of TOMSA, it is our collaboration with Times Media to promote

Tomsa that will remain most memorable. The main objective of our TOMSA/Sunday Times Finders Keepers campaign was to provide something tangible (in the form of rich media exposure) back to our levy contributors – as an expression of appreciation for their support – and to encourage prospective levy contributors to join TOMSA.

Furthermore, we hoped to make a contribution to the overall marketing of South Africa to the domestic market, collaborating with SA Tourism to ensure that our overall messaging was aligned. The campaign took the form of a nationwide treasure hunt for hidden tourism gems, where Sunday Times journalists along with a TBCSA/TOMSA representative visited participating levy contributors in each province and embarked on exciting attractions along the route. The campaign fittingly came to an end in the Free State in September during official Tourism Month Celebrations that took place in the province.

levy contRibution tRends in 2016

although the levy contributor base has remained fairly stagnant in recent years, the total amount of levies collected has continued to rise over the years. In the period under review the total levy contributions rose from R132 649, 683.42 in 2015 to R147 978, 098.03 in 2016. The number of levy contributors increased from 524 in 2015 to 546 in 2016.

staKeHoldeR Relations

As it has been since inception, two stakeholders play a key function in the running of TOMSA – South African Tourism (SAT) and the National Department of Tourism (NdT).

RELATIONSHIP WITH SOUTH AFRICAN TOURISM

It is pleasing to note that our relationship with SA Tourism continues to be on an upward trajectory. As the primary beneficiary of the tourism levy, SA Tourism has a vital role in identifying opportunities that will adequately market and promote our destination. Growing stronger year by year, 2016

mmatšatši Ramawela TBCSA Chief Executive Officer

CEO REPORT

TOMSA


saw us enjoy a closer working relationship with SA Tourism. The key highlights of our working relations in the period under review include the following:

• tbcsa joins sa tourism board The provision of a Tbcsa seat within the sa Tourism board bears testament to our close working relationship with SA Tourism. It is also a sends a signal of confidence that we as private sector – and our contribution to the official marketing of destination South Africa - are being taken seriously.

• new sa tourism ceo appointed We welcomed the appointment of mr. sisa Ntshona as the new ceo of sa Tourism in October. We were pleased to see the effort he made to meet with as many industry stakeholders as possible including the Tbcsa secretariat and member associations as soon as he stepped into his new position. We view Mr. Ntshona’s drive to make tourism a key driver of economic inclusivity to be on the mark. This is certainly an approach that the industry can only benefit from in the long-term. We look forward to many constructive engagements with him, now and in the future.

• TOMSA – SAT MOU The renewal of our Tomsa memorandum of understanding (mou) with sa Tourism was finalized in the first quarter of the year. Noteworthy for levy contributors is the inclusion of a clause that calls for the establishment of a TOMSA Collaborative Fund. This will see TOMSA retaining 15% of the funds transferred to SA Tourism to be used for strategic projects and initiatives that are agreed upon by the two organisations. One such project that has already leveraged from the Fund the initiative to establish Joint Marketing Agreements (JMAs) with operators in key markets which have been identified as ‘low hanging fruits’ in respect of stimulating inbound tourism in the short to medium-term. This project was activated as part of the broader industry initiative which is led by the Minister of Tourism to initiate projects that will help boost travel and tourism’s overall contribution to GDP

• Quarterly presentations and Feedback even with the various changes within sa Tourism and the ongoing negotiations of the new MOU, we are pleased to note that SA Tourism continued to ensure that a representative was available to present their quarterly report to members of the Tbcsa and Tomsa boards.

RelationsHip WitH tHe national depaRtment OF TOURISM

We continue to enjoy a good working relationship with the National Department of Tourism (NDT). The key highlights for the period under review include the following:

• ministerial Work streams – minister’s economic boosting initiatives In 2016, the then National Minister of Tourism, Mr. Derek Hanekom, convened consultative meetings with a select group of industry leaders to discuss ways in which the tourism industry can come up with projects to boost tourist arrivals and economic growth. Five Ministerial Work streams were created:

1. marketing and promotions (convened by SA Tourism): This Working Committee was further divided into Task Teams to focus on the identified markets of Germany, United Kingdom, North America (USA and Canada) and china.

2. business tourism and trade shows (convened by sa Tourism)

3. market access and Regulatory affairs (convened by NdT)

4. branding and pR (sa Tourism)5. transformation and inclusive Growth

(convened by Tbcsa)

• tourism Human Resource development strategy (tHRds) In 2016, the National Department of Tourism undertook to conduct research, review and update the original THrd strategy of 1998. in partnership with CATHSSETA, the Human Science research council (Hsrc) and support of the TBCSA, the research review study focused on the following key areas of human resource and skills

CEO REPORT

TOMSA


development in the industry: • The absorption of tourism/hospitality

graduates• Graduates’ ability to meet employer

expectations • Employment conditions and low wages, and

low labour market pathways • Fragmentation of the education/training

system and the alignment of curriculum to meet employer needs

• The complex nature of training supply across many sources

• national tourism month and World tourism day celebrations The 2016 celebrations of Tourism Month took place in the Free State Province starting with the annual tourism lecture on ‘Universal accessibility’ at The bon Hotel in bloemfontein on 26 September. Following that, the official World Tourism Day celebrations took place on 27 september at Val de Grace estate in parys. The Tbcsa was given the opportunity to address the audience during the celebration, with a special focus on the Tomsa sunday Times finders Keepers competition, which fittingly came to end in the free state province in september.

conclusion

When looking back on 2016, one cannot help but to have a sense of dejavu in that 2016 looked much like 2015 when one considers our ongoing challenges with the Amended Immigration regulations. We are confident that we will eventually find solutions to these challenges in 2017.

Of course the augment that we often find ourselves facing as a sector is authorities and certain sections of our people doubting the benefits of tourism to the economy. What this means though is that we will need to work harder as an industry to make “a case for tourism” in the coming years if we are to have partners both in Government and in society to build and grow our sector.

On the TOMSA side, the hard work of growing the levy contributor base continues in the New Year. As always, we remain grateful to the board for their guidance and support throughout the challenges of 2016 and we look forward to your continued support and guidance in 2017!

mmatšatši Ramawela TBCSA Chief Executive Officer

CEO REPORT

TOMSA


CEO REPORT

TOMSA


sa touRism - ceo RepoRt

A fragmented industry can never live up to its potential. This assertion in the 2015 Ministerial Report on South African Tourism has led to our current efforts to work more closely together as a team. What is heartening is that our collaborative efforts are yielding positive results that are not only felt and enjoyed by ourselves, but by the entire nation.

When we drafted our 5-in-5 strategy – working towards attracting 5 million more arrivals in 5 years – collaboration was key, speaking truth to the claim that working with partners, both local and international, does maximise synergies, enhance traveller experience and close sales.

This symbiotic relationship not only functions at a high level – it permeates right down to the practicalities of how we are going to transform our industry and grow it to attract new players and new travellers. The same is true of the allocation and accounting of the TOMSA levy collected from the industry.

ours is a vibrant industry deeply understanding of strengthening bonds, and winning as a team. It is

therefore with great excitement that in the year under review, we once again rose to the occasion. When South African tourism arrivals took an unfortunate knock in 2015, it left all of us reeling, wondering how best to defend our core markets as we continue investing in, and awaiting maturity from newer markets.

At a Ministerial engagement with key industry players in December of that year, members of the industry felt strongly that more had to be done to increase and defend arrivals from our key source markets namely; Germany, the United Kingdom (UK), China and the united states of america (usa).

A quick yet carefully thought-out strategy on how to turn matters around was needed from all of us as a team. We knew that global tourism arrivals of 2015 grew by 4.4%, reaching more than a billion arrivals, and as custodians of tourism in south africa we had to find innovative ways to direct some of those arrivals to our shores. It was a delicate process that had to take into account the enormous pressure our economy was under and how far our rand could go.

What added to the complexities and intricacies of defending and increasing arrivals was that we had to look at the long-term sustainability aspect of our industry as well. How do we reach our goal without compromising the transformation imperative, and grow the sector to become inclusive of new players, while still trying to broaden the seasonality and geographical spread of travel?

In that regard South African Tourism, together with the Tourism Business Council of South Africa (TBCSA), called on the industry to approach the trade operating in our core markets to develop proposals for innovative Joint Marketing Agreement (JMAs) to address all our concerns.

and these Jmas were to be funded by the industry – both the private and public sectors – through collaborative funding. The uptake was phenomenal – illustrating the real interest, potential and magical tourist brand we are all passionate about: South Africa.

in Germany we were able to appoint and sign four JMAs, and it is envisaged that upon completion they would have reached just over 23 million consumers,

sisa ntshonaCEO: South African Tourism

SA TOURISM CEO REPORT

TOMSA


had an educational reach of 24 000 retail outlets, and trained agents on highlighting destination offerings during low seasons, marketing South Africa as a value-for-money destination, and showcasing new product offerings.

in the uK four Jmas were also signed. They are projected to achieve a consumer reach of over 27 million, train 29 000 travel agents to sell South Africa, focusing on how travellers can increase their stay whilst in the country through showcasing new products in the different provinces.

For the USA, one JMA, to reach 1.5 million consumers and train 1 000 travel companies on new product offerings around the country, was signed. And finally in the China market, two JMAs were signed. Upon completion they would have reached close to 1.6 million consumers, and trained 6 000 retail agents on the diversity of tourism offerings and the hospitality of our country.

all the proposals were pioneering in how they were going to deliver tourist flows between May and September – addressing seasonality as well as how to introduce consumers to new and exciting offerings in the different regions of South Africa.

This, we believe, is a proactive way to speed up transformation and inclusive growth. We have to diversify. We cannot rely solely on the success of the same established businesses and still expect the sector to be viable and dynamic. Its longevity, we need to understand, relies heavily on its growth: attracting new, unique establishments and attractions representing all hues and reflecting the vibrancy of who we are as a people.

I am encouraged by this road we are travelling on, but what excites me most is that we are travelling together, with one goal. it’s a togetherness that grew out of understanding that as we go about doing our daily business, what makes the rewards sweeter is that they get to be enjoyed by an entire nation. We win together as an industry and as a country.

our passion for our country and the welfare of all who live in it has birthed a new vigour: to work harder, bring others on board, and work together. Ours is not

a togetherness born or reared out of expediency, but out of a real heartfelt understanding that tourism truly changes lives.

sisa ntshonaCEO: South African Tourism

TOMSA


tomsa sales and maRKetinG REPORT

boitumelo molelekiMember Relations Manager

introduction and overview

The TOMSA levy is an industry initiative that aims to contribute to the growth and development of the travel and tourism sector. In the period under review, The TOMSA levy contributions increased compared to the previous annual period. pleasing to note is that tourist arrivals to south africa also increased.

sales and marketing activities

The hotel chains still make up a large number of contributors than individually owned businesses. Misperceptions regarding the TOMSA levy still exist within the tourism trade and the public. To address this issue, Tourism Business Council of South Africa (TBCSA) embarked on an above the line campaign namely TOMSA/Finders Keepers in partnership with Times media and south african Tourism. The campaign’s objectives were to create awareness on the TOMSA levy, generate media exposure for TOMSA levy contributors and showcase hidden tourism gems by encouraging south africans to travel their own country. The campaign showcased 42 TOMSA levy contributors across the country in all media platforms. The media company offered additional exposure to

all Tomsa levy contributors during the campaign. Alongside the promotional campaign, we worked with a PR agency called Meropa Communications to assist with a below the line campaign focusing on communicating and engaging with the trade to increase activities around the TOMSA/ Finders Keepers campaign.

Whilst exploring other avenues to add a value of new benefits to TOMSA levy contributors, TBCSA engaged with National Department of Tourism on the Tourism Incentive Programme. The programme offers tourism businesses market access opportunites by subsidising their business to attend and take part in selected travel and tourism road shows and trade shows across the globe. As an incentive, TOMSA levy contributors receive an added advantage of being selected during the accreditation process.

During the report time, TBCSA engaged with industry to increase the awareness of TOMSA and articulate the value of collecting the TOMSA levy at various industry platforms. The CEO made a presentation at the SAVRALA Member meeting, met with NAA-sa chairman and the saaci ceo. Through these engagements, TOMSA gained new leads and levy contributors. Industry trade shows still remain an important platform for the sales and marketing unit to meet with TOMSA levy contributors. We participated at Meetings Africa, WTM Africa and Tourism Indaba, where meetings took place.

Tbcsa and south african Tourism (saT) renewed its partnership and signed a three-year Memorandum of Understanding (MOU) which includes a new initiative beneficial to TOMSA levy contributors and the industry at large. Tbcsa and saT established a collaborative fund that comprises of 15% of the total funds transferred to saT. The fund will be used for tactical projects that aims to increase foreign tourist arrivals and domestic tourism. Through the newly established TBCSA Membership and Marketing subcommittee, SAT shared their global and domestic marketing activities and received inputs from the committee during the engagement. This proves to be beneficial to businesses as they can streamline and better align their participation at SAT’s available platforms.

TOMSA SALES AND MARKETING REPORT

TOMSA


conclusion

Tomsa remains an integral part of growing and developing the travel and tourism sector. Destination south africa is reliant on increased awareness across the globe and that can be achieved by increased

marketing efforts that require funding for SAT to extend its reach. We call upon the entire industry to contribute to the industry wide initiative.

boitumelo molelekiMember Relations Manager

Corporate Profile – About Us TOMSA

TOMSA | Annual Report 2016 | 19

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TOMSA


FindeRs KeepeRsCAMPAIGN REPORT

intRoduction

Tbcsa made history in 2016 by partnering with Times Media and South African Tourism to bring back the Finders Keepers promotion, an above the line campaign for Tomsa.

Repeatedly, TOMSA levy contributors questioned the value for collecting the TOMSA levy. The promotion provided massive exposure for businesses that participated in the campaign. The promotion was showcased on different media platforms to ensure that Tomsa levy brand is visible amongst the trade and consumer.

OBjECTIvES

TOMSA objectives were as follows:• Generate exposure for existing TOMSA Levy con-

tributors• Grow the number of Tomsa levy contributors• educate the consumer and trade about Tomsa

levy contributors• Showcase domestic travel and encourage South

africans to travel their own country • promote south african Tourism and Tomsa

brands via editorial, advertorial and promotion creative executions

THE CONCEPT

The campaign was rolled out as follows:A team of journalists and TBCSA representative embarked on a country wide journey to uncover tourism hidden gems following a route that was agreed upon between all three parties. The Finders Keepers team spent 1 full week in each province. Kwazulu Natal was showcased for two weeks due to the size of the province. Tomsa levy contributors (Tlc) hosted the team of not more than 5 people for one or two nights including meals and activities within their properties as well as provide a weekend away for a family of four

as weekly give-away prizes to a lucky Finders Keepers competition entrant.

For participating in the campaign, TLCs received the following benefits:

• Showcasing the TLC brand in print, digital and social media platforms;

• Opportunity to drive traffic to TLC website;• Opportunity to offer special packages that could

be promoted ahead of summer season;• opportunity to be entered into the Tomsa levy

contributor competition, where you stand a chance of winning an advert in the sunday Times Travel and The Times newspaper worth r209 000.00;

• consumers that visit a Tomsa levy contributor business during the campaign received an additional entry to the grand prize

consumers across the country were encouraged to follow the 11 weeks journey to find clues to the hidden treasure in the editorial published in the sunday Times newspaper. They were expected to find answers to 5 weekly questions to qualify to be entered into the competition for the grand prize. Weekly holiday prizes sponsored by TLCs were offered to one lucky reader throughout the campaign.

South African Tourism provided the strategic creative direction for the campaign. The look and feel of the campaign was showcased in all promotional platforms to ensure consistency throughout the campaign.

The campaign was promoted on Printed media, social media, online; radio and PR activities also took place. Times Media provided an additional value to the campaign by placing a 1 minute television advert on their owned TV channels. south african Tourism repurposed all material on their platforms to increase the footprint of the campaign and encouraged ongoing engagement with the consumer.

CONCLUSION

The campaign was a HuGe success. The value derived from the campaign was massive and rewarding. Tomsa levy contributors campaign participants applauded

FINDERS KEEPERS CAMPAIGN REPORT

TOMSA


TBCSA for the value received in all the media platforms.

We need to continue to provide such tangible benefits to our TOMSA Levy Contributors. This initiative will grow and increase the TOMSA’s brand. International and local travellers will proudly pay the Tomsa levy at

different establishments knowing that the TOMSA levy fund has potential to change lives of ordinary South africans.

We thank all TOMSA levy contributors, TOMSA and TBCSA boards for supporting the campaign.

FINDERS KEEPERS CAMPAIGN REPORT

GAUTENG

NORTH WEST

LIMPOPO

MPUMALANGA

KWAZULUNATAL

FREE STATE

EASTERN CAPE

NORTHERN CAPE

WESTERN CAPE

1

3

4

5

6

7

2

8 9

MEDIA EXPOSURE FOR TOMSA LEVY CONTRIBUTORS

PRINT

A double page spread in the Sunday Times

Weekly adverts showcasing Tourism Levy contributors

• Financial Mail • Sowetan • The Herald

• Weekend Post • Daily & Saturday Dispatch

Duration: 11 July – 11 September 2016

Value: R21.1m

WHY FINDERS KEEPERS

Showcase our hidden tourism gems

Encourage South Africans to travel their own country

Generate media exposure for TOMSA Levy Contributors

Create awareness on the Tourism Levy

Readers answered WEEKLY QUESTIONS

based on clues found along the route in the

1 MILLION RANDGRAND

PRIZE

ONLINE

Platforms: Prominent display of online banners on Times Live (online home for Sunday Times & The Times)

Consumer mobi-site: competition entry mechanism & showcasing of Tourism Levy Contributors’ product offering

Value: R13.3m

SOCIAL MEDIA

Platforms: Times Media Facebook & Twitter pages; TOMSA & TBCSA Facebook and Twitter pages

Activity: Daily posting Social media competition for most engaging followers Value: R3.1m

GIVE AWAY

3 X weekend away holidays

HOW THE CAMPAIGN UNFOLDED

A treasure hunt around South Africa

The articles in the Sunday Times showcased TOMSA Levy contributors’

product offerings

READERS STOODA CHANCE TO WIN

weekly holiday prizessponsored by TOMSA

Levy Contributors

Loading of deals by tourism businesses

Designed and produced byMsomi Africa Communication (Pty) Ltdwww.msomiafrica.com

TOMSA


ReFlection oF tomsa contRibutions – 2016

REFLECTION OF TOMSA CONTRIBUTIONS - 2016

This fact sheet outlines the financial reflections of the TOMSA tourism levy contributions for 2016. It provides an annual comparison of the levies collected in 2015 and 2016 respectively, and also provides a breakdown of the amount of levies contributed per levy contributor group in 2016.

Although the levy contributor base has remained fairly stagnant in recent years, the total amount of levies collected has continued to rise over the years. In the period under review the total levy contributions rose from R132 649, 683.42 in 2015 to R147 978, 098.03 in 2016.

The accommodation sector – particularly hotels, continue to be the biggest levy contributors, followed by car hire, game lodges and resorts.

tomsa montHly contRibutions 2015 vs 2016

TOMSA


levy contRibutions peR GRoup

LEVY CONTRIBUTIONS PER GROUP

notes: All data in this report is extracted from the 2016 TOMSA Annual Financial Statements

TOMSA


ANNUAL FINANCIAL STATEMENTS

Independent Auditors’ Report

Directors’ Responsibilities and Approval

Directors’ Report

Statement of Financial Position

Statement of Profit or Loss and other Comprehensive Income

Statement of Changes in Equity

Statement of Cash Flows

Accounting Policies

Notes to the Annual Financial Statements

The following supplementary information does not form part of the

annual financial statements and is unaudited:

Detailed Income Statement

25

28

29

31

32

33

34

35

39

Annexure 1

indeX

The reports and statements set out below comprise the annual financial statements presented to the members:

Level of AssuranceThese financial statements have been audited in compliance with the applicable requirements

of the Companies Act 71 of 2008.

Prepared InternallyPublished 18 April 2017

TOURISM MARKETING SOUTH AFRICA NPC(REGISTRATION NUMBER 1999/009965/08)

ANNUAL FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2016


TOMSA


independent auditoR’s RepoRt

to the members of tourism marketing south africa NPC

opinion

We have audited the Annual Financial Statements of Tourism Marketing South Africa NPC, set out on pages 6 to 16, which comprise the Statement of Financial Position as at 31 December 2016, and the Statement of Profit or Loss and Other Comprehensive Income, Statement of changes in Equity and Statement of Cash Flows for the year then ended, and the notes, comprising a summary of significant accounting policies and other explanatory information.

In our opinion, the Financial Statements present fairly, in all material respects, the financial position of Tourism Marketing South Africa NPC as at 31 December 2016, and its financial performance and cash flows for the year then ended in accordance with International Financial Reporting Standards and the requirements of the Companies Act 71 of 2008.

basis for opinion

We conducted our audit in accordance with International Standards on Auditing. Our responsibilities under those standards are further described in the Auditor’s Responsibilities for the Audit of the Financial Statements section of our report. We are independent of the company in accordance with the Independent Regulatory Board for Auditors Code of Professional Conduct for Registered Auditors (IRBA Code) and other independence requirements applicable to performing audits of financial statements in South Africa. We have fulfilled our other ethical responsibilities in accordance with the IRBA Code and in accordance with other ethical requirements applicable to performing audits in South Africa. The IRBA Code is consistent with the International Ethics Standards Board for Accountants Code of Ethics for Professional Accountants (Parts A and B). We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion

emphasis of matter

Without qualifying our opinion, we draw attention the fact that The Company applied in December 2003 to the South African Revenue Services to obtain tax exemption status under section 10(1)(e) of the Income Tax Act. To date, no response and/or reply could be obtained from SARS. The directors appointed a law firm to resolve this matter. The directors decided to recognise the tax liability as the application for tax exemption might not realise. In the event of SARS not giving exemption, a liability of R 25 291 190 will be incurred by the Company. SARS may also raise penalties and interest on this liability at their discretion. The Annual Financial Statements as current do not include a provision for penalties and interest and the increased liability due to penalties and interest will then be recognized.

We would also like to draw attention to the fact that, due to the payments received being voluntary, it is not feasible for the entity to implement accounting controls over all collections prior to the initial entry of the collections in the accounting records. Accordingly, it was impractical for us to extend our examination beyond the receipts actually recorded and can therefore only express an opinion on the completeness of revenue actually recorded.

other information

The directors are responsible for the other information. The other information comprises the Directors’ Report as required by the Companies Act 71 of 2008 of South Africa and the Detailed Income Statement, which we obtained prior to the date of this report. Other information does not include the Financial Statements and our auditor’s report thereon.

Our opinion on the Financial Statements does not cover the other information and we do not express an audit opinion or any form of assurance conclusion thereon. In connection with our audit of the Financial Statements, our responsibility is to read the other information and, in doing so, consider whether the

TOURISM MARKETING SOUTH AFRICA NPC(REGISTRATION NUMBER 1999/009965/08)ANNUAL FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2016


TOMSA


independent auditoR’s RepoRt (continued)




other information is materially inconsistent with the Financial Statements or our knowledge obtained in the audit, or otherwise appears to be materially misstated. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Responsibilities of the directors for the Financial statements

The directors are responsible for the preparation and fair presentation of the Financial Statements in accordance with International Financial Reporting Standards and the requirements of the Companies Act 71 of 2008, and for such internal control as the directors determine is necessary to enable the preparation of Financial Statements that are free from material misstatement, whether due to fraud or error.In preparing the Financial Statements, the directors are responsible for assessing the company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

auditor’s responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the Financial Statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with International Standards on Auditing will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these Financial Statements.

As part of an audit in accordance with International Standards on Auditing, we exercise professional judgement and maintain professional skepticism throughout the audit.

We also:• Identify and assess the risks of material misstatement of the Financial Statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.• Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the company’s internal control.• Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made by the directors.• Conclude on the appropriateness of the directors’ use of the going concern basis of accounting and based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the company’s ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report to the related disclosures in the Financial Statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, future events or conditions may cause the company to cease to continue as a going concern.• Evaluate the overall presentation, structure

TOMSA


and content of the Financial Statements, including the disclosures, and whether the Financial Statements represent the underlying transactions and events in a manner that achieves fair presentation.

We communicate with the directors regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

Report on other legal and regulatory requirements

In terms of the IRBA Rule published in Government Gazette Number 39475 dated 4 December 2015, we report that BDT Chartered Accountants Incorporated has been the auditor of Tourism Marketing South Africa NPC for 2 years.

bdT chartered accountants incorporatedp.i. buys directorchartered accountants (s.a) registered auditors

18 april 2017 Suite 1 B Woodhill Park Centre st bernard street pretoria

TOMSA


The directors are required in terms of the Companies Act 71 of 2008 to maintain adequate accounting records and are responsible for the content and integrity of the annual financial statements and related financial information included in this report.

It is their responsibility to ensure that the annual financial statements fairly present the state of affairs of the Company at the end of the financial year and the results of its operations and cash flows for the period then ended, in conformity with International Financial Reporting Standards. The external auditors are angaged to express an independent opinion on the annual financial statements.

The annual financial statements are prepared in accordance with International Financial Reporting Standards (IFRSs) issued by the International Accounting Board and are based upon appropriate accounting policies consistently applied and supported by reasonable and prudent judgements and estimates.

The directors acknowledge that they are ultimately responsible for the system of internal financial control established by the company and place considerable importance on maintaining a strong control environment. To enable the directors to meet these responsibilities, the board of directors sets standards for internal control aimed at reducing the risk of error or loss in a cost effective manner. The standards include the proper delegation of responsibilities within a clearly defined framework, effective accounting procedures and adequate segregation of duties to ensure an acceptable level of risk.

These controls are monitored throughout the company and all employees are required to maintain the highest ethical standards in ensuring the company’s business is conducted in a manner that in all reasonable circumstances is above reproach. The focus of risk management in the company is on identifying, assessing, managing and monitoring all known forms of risk across the company. While operating risk cannot be fully eliminated, the company endeavours to minimise it by ensuring that

appropriate infrastructure, controls, systems and ethical behaviour are applied and managed within predetermined procedures and constraints.

The directors are of the opinion, based on the information and explanations given by management, that the system of internal control provides reasonable assurance that the financial records may be relied on for the preparation of the annual financial statements. However, any system of internal financial control can provide only reasonable, and not absolute, assurance against material misstatement or loss.

The directors have reviewed the company’s cash flow forecast for the year to 31 December 2017 and, in the light of this review and the current financial position, they are satisfied that the company has or has access to adequate resources to continue in operational existence for the foreseeable future.

The external auditors are responsible for independently auditing and reporting on the company’s annual financial statements. The annual financial statements have been examined by the company’s external auditors and their report is presented on page 25-26.

The annual financial statements set out on pages 30 to 43, which have been prepared on the going concern basis, were approved by the board of directors on 2 March 2017 and were signed on its behalf by:

............................................... ............................................ Director Director

diRectoR’s Responsibilities & appRoval



TOMSA


diRectoR’s RepoRt

The directors submit their report for the year ended 31 December 2016

1. RevieW oF activities main business and opeRations The company is engaged in services and operates principally in South Africa. The operating results and state of affairs of the company are fully set out in the attached annual financial statements and do not in our opinion require any further comment. Net (deficit) / surplus of the company was R 0.00 (2015: R0.00), before taxation of R 25 291 190 (2015: R0.00)

2. GoinG conceRn

The annual financial statements have been prepared on the basis of accounting policies applicable to a going concern. This basis presumes that funds will be available to finance future operations and that the realisation of assets and settlement of liabilities, contingent obligations and commitments will occur in the ordinary course of business.

3. diRectoRs’ inteRests in contRacts

During the financial year, no contracts were entered into which directors or officers of the company had an interest and which significantly affected the business of the company.

4. special Resolutions

No special resolutions, the nature of which might be significant to the members in their appreciation of the state of affairs of the company were made by the company during the period covered by this report.

5. events aFteR tHe RepoRtinG peRiod

The directors are not aware of any material event which occurred after the reporting date and up to the date of this report.

6. litiGation statement

The company is not currently involved in any such claims or lawsuits, which individually or in the aggregate, are expected to have a material adverse effect on the business or its assets.




TOMSA


7. auditoRs

BDT Chartered Accountants Incorporated were the auditors for the company for 2016. At the AGM, the members will be requested to reappoint BDT Chartered Accountants Incorporated as the independent external auditors of the company and to confirm Mr P.I. Buys as the designated lead audit partner for the 2017 financial year.

8. diRectoRs

The directors of the company during the year and to the date of this report are as follows:

name Bauer, PH Brearley, AP Dooley, AW Faussner-Ringer, SL Jordaan, FH Komani, B Kruger, JA Mboweni, TT Meier, L Msimang, M Ramawela, ME Smith, LJF (Chairman) Tait, J Westphal, GH

9. ReGisteRed addRess

3 Amethyst Avenue Lyttleton Manor Ext 3 0157

nationality

South AfricanBritishSouth AfricanGermanSouth AfricanSouth AfricanSouth AfricanSouth AfricanSouth AfricanSouth AfricanSouth AfricanBritishSouth AfricanSouth African

appointment / Resignation date ****

28 September 2016 28 September 2016 ****

28 September 2016 ****

28 September 2016 28 September 2016 1 August 201628 September 2016 31 August 2016 ****

23 June 2016 ****



diRectoR’s RepoRt (continued)

TOMSA


STATEMENT OF FINANCIAL POSITION

figures in rand 2016Notes 2015

ASSETS

NON-CURRENT ASSETSProperty, plant and equipment

CURRENT ASSETSTrade and other receivablesCash and cash equivalents

total assets

eQuity and liabilitiesRetained surplus

LIABILITIES

CURRENT LIABILITIESTrade and other payablesCurrent tax payable

total equity and liabilities

2

34

56

-

112 242 73 444 630 73 556 872 73 556 872

36 777 520

36 779 352 -

36 779 352 73 556 872

-

112 242 78 329 370 78 441 612 78 441 612

11 486 330

41 664 092 25 291 190 66 955 282 78 441 612




TOMSA


statement oF pRoFit oR loss and otHeR compReHensive income

Total levies collectedContribution to South African TourismGross surplusAdministrative expensesoperating (deficit) / surplus Investment RevenueFinance costssurplus / (deficit) before taxationTaxation(deficit) / surplus for the yearOther comprehensive incometotal comprehensive (deficit) / surplus for the year

78

9

10

132 649 683 (123 311 511)

9 338 172 (9 338 172)

- 3 952 917

(3 952 917) - - - - -

147 978 098 (137 577 415)

10 400 683 (10 400 683)

- 4 523 593

(4 523 593) -

(25 291 190) (25 291 190)

- (25 291 190)




TOMSA


statement oF cHanGes in eQuity

balance at 01 January 2015Changes in equityTotal comprehensive surplus for the yearTotal changesbalance at 01 January 2016Changes in equityTotal comprehensive deficit for the yearTotal changesbalance at 31 december 2016

36 777 520

- -

36 777 520

(25 291 190) (25 291 190)

11 486 330

36 777 520 - -

36 777 520

(25 291 190) (25 291 190)

11 486 330

figures in rand retained surplus Total Equity




TOMSA


STATEMENT OF CASH FLOWS

CASH FLOWS FROM OPERATING ACTIvITIES

Cash receipts from customersCash paid to suppliers Cash generated from operationsnet cash from operating activities

total cash movement for the yearCash at the beginning of the yeartotal cash at end of the year

7

12

4

132 649 683 (127 145 769)

5 503 914 5 503 914

5 503 914 67 940 716 73 444 630

147 978 098 (143 093 358)

4 884 740 4 884 740

4 884 740 73 444 630 78 329 370




TOMSA


ACCOUNTING POLICIES

1. pResentation oF annual Financial statements The financial statements have been prepared on the going concern basis in accordance with, and in compliance with, International Financial Reporting Standards (“IFRS”) and International Financial Reporting Interpretations Committee (“IFRIC”) interpretations issued and effective at the time of preparing these financial statements and the Companies Act 71 of 2008 of South Africa, as amended. The annual financial statements have been prepared on the historical cost basis, except where otherwise indicated, and incorporate the principal accounting policies set out below. They are presented in South African Rands. These accounting policies are consistant with the previous period. 1.1 siGniFicant JudGements and souRces oF estimation unceRtainty

The preparation of financial statements in conformity with IFRS requires management, from time to time, to make judgements, estimates and assumptions that affect the application of policies and reported amounts of assets, liabilities, income and expenses. These estimates and associated assumptions are based on experience and various other factors that are believed to be reasonable under the circumstances. Actual results may differ from these estimates. The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimates are revised and in any future periods affected.

1.2 pRopeRty, plant and eQuipment

Property, plant and equipment are tangible assets which the company holds for its own use or for rental to others and which are expected to be used for more than one year. An item of property, plant and equipment is recognised as an asset when it is probable that future economic benefits associated with the item will flow to the company, and the cost of the item can be measured reliably. Property, plant and equipment is initially measured at cost. Cost includes all of the expenditure which is directly attributable to the acquisition or construction of the asset, including the capitalisation of borrowing costs on qualifying assets and adjustments in respect of hedge accounting, where appropriate. Property, plant and equipment is subsequently stated at cost less accumulated depreciation and any accumulated impairment losses, except for land which is stated at cost less any accumulated impairment losses.

Depreciation of an asset commences when the asset is available for use as intended by management. Depreciation is charged to write off the asset’s carrying amount over its estimated useful life to its estimated residual value, using a method that best reflects the pattern in which the asset’s economic benefits are consumed by the company. Depreciation is not charged to an asset if its estimated residual value exceeds or is equal to its carrying amount. Depreciation of an asset ceases at the earlier of the date that the asset is classified as held for sale or derecognised.

The useful lives of items of property, plant and equipment have been assessed as follows: item depreciation method average useful life Computer software Straight line 2 years




TOMSA




The residual value, useful life and depreciation method of each asset are reviewed at the end of each reporting year. If the expectations differ from previous estimates, the change is accounted for prospectively as a change in accounting estimate. Each part of an item of property, plant and equipment with a cost that is significant in relation to the total cost of the item is depreciated separately. The depreciation charge for each period is recognised in profit or loss unless it is included in the carrying amount of another asset.

Impairment tests are performed on property, plant and equipment when there is an indicator that they may be impaired. When the carrying amount of an item of property, plant and equiment is assessed to be higher than the estimated recoverable amount, an impairment loss is recognised immediately in profit or loss to bring the carrying amount in line with the recoverable amount. An item of property, plant and equipment is derecognised upon disposal or when no future economic benefits are expected from its continued use or disposal. Any gain or loss arising from the derecognition of an item of property, plant and equipment is included in profit or loss when the item is derecognised. Any gain or loss arising from the derecognition of an item of property, plant and equipment is determined as the difference between the net disposal proceeds, if any, and the carrying amount of the item.

1.3 Financial instRuments

classification The company classifies financial assets and financial liabilities into the following categories: ~ Loans and receivables Classification depends on the purpose for which the financial instruments were obtained / incurred and takes place at initial recognition. Classification is re-assessed on an annual basis, except for derivatives and financial assets designated as at fair value through profit or loss, which shall not be classified out of the fair value through profit or loss category.

initial recognition and measurement Financial instruments are recognised initially when the company becomes a party to the contractual provisions of the instruments. The company classifies financial instruments, or their component parts, or initial recognition as a financial asset, or a financial liability in accordance with the substance of the con tractual arrangement. Financial instruments are measured initially at fair value.

subsequent measurement Loans and receivables are subsequently measured at amortised cost, using the effective interest method, less accumulated impairment losses.

derecognition Financial assets are derecognised when the rights to receive cash flows from the investments have expired or have been transferred and the company has transferred substantially all risks and rewards of ownership.

impairment of financial assets At each reporting date the company assesses all financial assets, other than those at fair value through profit or loss, to determine whether there is objective evidence that a financial asset or group of financial assets has been impaired.

accountinG policies (continued)

TOMSA





For amounts due to the company, significant financial difficulties of the debtor, probability that the debtor will enter bankruptcy and default of payments are all considered indicators of impairment. Impairment losses are recognised in profit or loss. Impairment losses are reversed when an increase in the financial asset’s recoverable amount can be related objectively to an event occurring after the impairment was recognised, subject to the restriction that the carrying amount of the financial asset at the date that the impairment is reversed shal not exceed what the carrying amount would have been had the impairment not been recognised. Reversals of impairment losses are recognised in profit or loss.

trade and other receivables Trade receivables are measured at initial recognition at fair value, and are subsequently measured at amortised cost using the effective interest rate method. Appropriate allowances for estimated irrecoverable amounts are recognised in profit or loss when there is objective evidence that the asset is impaired. Significant financial difficulties of the debtor, probability that the debtor will enter bankruptcy or financial reorganisation, and default or delinquency in payments (more that 30 days overdue) are considered indicators that the trade receivables is impaired. The allowance recognised is measured as the difference between the asset’s carrying amount and the present value of estimated future cash flows discounted at the effective interest rate computed at initial recognition. The carrying amount of the asset is reduced through the use of an allowance account, and the amount of the loss is recognised in profit or loss within operating expenses. When a trade receivable is uncollectable, it is written off against the allowance account for trade receivables. Subsequent recoveries of amounts previously written off are credited against operating expenses in profit or loss. Trade and other receivables are classified as loans and receivables.

trade and other payables Trade payables are initially measured at fair value, and are subsequently measured at amortised cost, using the effective interest rate method.

cash and cash equivalents Cash and cash equivalents comprise cash on hand and demand deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of changes in value. These are initially and subsequently recorded at fair value.

1.4 taX

current tax assets and liabilities Current tax for current and prior periods is, to the extent unpaid, recognised as a liability. If the amount already paid in respect of current and prior periods exceeds the amount due for those periods, the excess is recognised as an asset. Current tax liabilities (assets) for the current and prior periods are measured at the amount expected to be paid to (recovered from) the tax authorities, using the tax rates (and tax laws) that have been enacted or substantively by the end of the reporting period.

TOMSA




tax expenses Current and deferred taxes are recognised as income or an expense and included in profit or loss for the period, except to the extend that the tax arises from: ~ a transaction or event which is recognised, in the same or a different period, to other comprehensive income, or ~ a business combination

Current tax and deferred taxes are charged or credited to other comprehensive income if the tax relates to items that are credited or charged, in the same or a different period, to other comprehensive income. Current tax and deferred taxes are charged or credited directly to equity if the tax relates to items that are credited or charged, in the same or a different period, directly in equity.

1.5 Revenue

When the outcome of a transaction involving the rendering of services can be estimated reliably, revenue associated with the transaction is recognised by reference to the stage of completion of the transaction at the end of the reporting period. The outcome of a transaction can be estimated reliably when all the following conditions are satisfied : ˖ the amount of revenue can be measured reliably; ˖ it is probable that the economic benefits associated with the transaction will flow to the company; ˖ the stage of completion of the transaction at the end of the reporting period can be measured reliably; and ˖ the costs incurred for the transaction and the costs to complete the transaction can be measured reliably.

When the outcome of a transaction involving the rendering of services cannot be estimated reliably, revenue shall be recognised only to the extent of the expenses recognised that are recoverable. Revenue is measured at fair value of the consideration received or receivable and represents the amounts receivable for goods and services provided in the normal course of business, net of trade discounts and volume rebates, and value added tax. Interest is recognised, in profit or loss, using the effective interest rate method.

1.6 tuRnoveR

Turnover comprises of levies collected on behalf of South African Tourism. Turnover is stated at the invoice amount and is exclusive of value added tax.

accountinG policies (continued)

TOMSA


NOTES TO THE ANNUAL FINANCIAL STATEMENTS

Computer Softwaretotal

Computer Softwaretotal

other informationFully depreciated property, plant and equipment still in use

SARS

cost /valuation

21 72121 721

cost /valuation

21 72121 721

2016 accumulated depreciation

(21 721) (21 721)

2015

accumulated depreciation

(21 721) (21 721)

21 721

112 242

78 329 370

78 329 370 78 329 370

carrying value

- -

carrying

value

- -

21721

112 242

73 444 630

73 444 63073 444 630

2. pRopeRty plant and eQuipment

3. tRade and otHeR Receivables

4. casH and casH eQuivalentsCash and cash equivalents consist of:Bank balances

Cash and bank earns interest at floating rate based on a dai-ly bank deposit rate.

credit quality of cash at bank and short term deposits, excluding cash on handThe credit quality of cash at bank and short term deposits, excluding cash on hand that neither past due nor impaired can be assessed by reference to external credit ratings:

credit ratingBBB-




figures in rand 2016 2015

TOMSA


5. tRade and otHeR payables TBCSA Management fee payable Interest Payable VAT South African Tourism

6. cuRRent taX payable

The Company applied in December 2003 to the South African Revenue Services to obtain exemption status under section 10(1) (e) of the Income Tax Act. To date, no response and/or reply could be obtained from SARS. The directors appointed a law firm to resolve this matter.

The directors decided to recognise the tax liability as the application for tax exemption might not realise. In the event of SARS not giving exemption, a liability of R 25 291 190 will be incurred by the Company. SARS may also raise penalties and interest on this liability at their discretion.

The financial statements as current do not include a provision for penalties and interest and the increased liability due to penalties and interest will then be recognised.

7. Revenue

Tourism Levy income

8. diRect costs

Contribution to South African Tourism

2 139 954 723 779

1 764 294 37 036 065 41 664 092

147 978 098

137 577 415

983 613 373 680

1 604 743 33 817 316 36 779 352

132 649 683

123 311 511




notes to tHe annual Financial statements (continued)

TOMSA






9. investment Revenue Interest on Bank Accounts

10. taXation Major components of the tax expense Current Local income tax - current period Local income tax - recognised in current tax for prior periods

Reconciliation of the tax expense Reconciliation between accounting profit and tax expense

Accounting profit / (loss)

Prior periods Section 10(1) (e) exemption income not allowed

The Company applied in December 2003 to the South African Revenue Services to obtain exemption status under section 10(1) (e) of the Income Tax Act. To date, no response and/or reply could be obtained from SARS. The directors appointed a law firm to resolve this matter.

The directors decided to recognise the tax liability as the application for tax exemption might not realise. In the event of SARS not giving exemption, a liability of R 25 291 190 will be incurred by the Company. SARS may also raise penalties and interest on this liability at their discretion.

The financial statements as current do not include a provision for penalties and interest and the increased liability due to penalties and interest will then be recognised.

4 523 593

- 25 291 19025 291 190

-

25 291 19025 291 190

3 952 917

- - -

-

- -

TOMSA




11. auditoRs’ RemuneRation

Fees

12. casH GeneRated FRom opeRations

Surplus / (Deficit) before taxation Interest received Finance costs changes in working capital: Trade and other receivables Trade and other payables

13. Related paRties

Tourism Business Council of South Africa NPC South African Tourism Tourism, Hospitality, Sport Education and Training Authority

Related party balances

tourism business council of south africa npc Fees payable to TBCSA Interest payable to TBCSA

Related party transactions

tourism business council of south africa npc Management fees paid Interest Paid

south african tourism Levies paid

Collection services supplied Year end balance payable

34 871

- 4 523 593

(4 523 593)

- 4 884 740 4 884 740

2 139 954 723 779

10 358 474 4 523 593

137 577 415

- -

43 913

- 3 952 917

(3 952 917)

- 5 503 914 5 503 914

862 818 373 680

9 285 478 3 952 917

123 311 511

- -


Under similar management control

Under similar management control

Not applicable to South African Tourism

notes to tHe annual Financial statements (continued)

TOMSA






14. RisK manaGement

liquidity risk The company’s risk to liquidity is a result of the funds available to cover future commitments. The company manages liquidity risk through an ongoing review of future commitments and credit facilities. Cash flow forecasts are prepared and adequate utilised borrowing facilities are monitored.

less than between between over 1 year 1 & 2 years 2 & 5 years 5 years at 31 december 2016 Trade and other payables 41 664 092 - - - at 31 december 2015 Trade and other payables 36 779 352 - - -

Credit risk Credit risk consists mainly of other debtors and cash and cash equivalents. The company only deposits cash with major bank with high quality credit standing and limits exposure to any one counter-party. Financial assets exposed to credit risk at year end were as follows: Financial instrument Cash and cash equivalents Other receivables - SARS interest rate risk The company exposes itself to interest rate risk by investing at major banks. cash flow interest rate risk Financial instrument Cash in current banking institutions Daily Call account 40 Days Notice account

15. continGent liability Apart from the income tax liability as stated in note 6, no other contingent liabilities were noted.

16. GoinG conceRn The financial statements have been prepared on the basis of accounting policies applicable to a going concern. The basis presumes that funds will be available to finance future operations and that realisation of assets and settlement of liabilities, contingent obligations and commitments will occur in the ordinary course of business.

78 329 370 112 242

73 444 630 112 242

Current Interest rate0,05%5,40%8,06%

Due in less than a year27 403

48 022 46830 279 499

TOMSA


detailed income statement



REvENUELevies collected

other incomeInterest received - Bank & Other investments

diRect costContribution to South African TourismGross surplus

administRative eXpensesAuditors remunerationBank chargesManagement servicesInterest Paid

operating surplus / (deficit) before taxation

Taxation(deficit) / surplus for the year

7

9

8

11

10

132 649 683

3 952 917

(123 311 511) 13 291 089

(43 913)

(8 781) (9 285 478) (3 952 917)

(13 291 089)

-

- -

147 978 098

4 523 593

(137 577 415) 14 924 276

(34 871)

(7 338) (10 358 474)

(4 523 593) (14 924 276)

-

(25 291 190) (25 291 190)


TOMSA


tomsa levy contRibutoRs in Good standinG as oF 31 decembeR 2016 Askari Lodge aloe Grove Guest farm alphen Hotel alpine Heath resort & conference Village afro Golf avalon springs Hotel avis rent a car Forever Resorts - Badplaas Forever Resorts - Blyde Canyon Forever Resorts - Loskopdam Forever Resorts - Plettenberg Bay Forever Resorts - Swadini Forever Resorts - Tshipise Forever Resorts - Warmbaths absolut Tours & safaris abercrombie & Kend southern africa Westin Grand Cape Town Arabella Quays Atlantic Beach Hotel Bucklands Private Game Reserve bloemfontein bali lodge birchwood management company The Plantation & The Boma 54 on Bath Gooderson Leisure - Bushlands Game Lodge budget rent a car (avis) Gooderson Leisure - Beach Hotel Protea Hotel - Balalaika & Crown Court Beach Hotel - Port Elizabeth belvidere manor Bon Hotel - Bloemfontein Central Protea Hotel - Breakwater Lodge Breakers Resort Bakubung Lodge The Bantry Bay Luxury Suites Protea Hotel - Manor City Lodge - Waterfall City City Lodge - Newtown Holiday Inn - Johannesburg Airport Protea Hotel - Cumberland Worcester Protea Hotel - Capital The carousel Hotel casa do sol City Lodge - Bryanston City Lodge - Katherine Street City Lodge - Jhb Int Airport Barbara Road City Lodge - Durban

City Lodge - Pinelands City Lodge - Port Elizabeth City Lodge - Bloemfontein City Lodge - Morningside City Lodge - V&A Waterfront The Twelve apostles Hotel commodore Hotel Courtyard - Bruma Lake Courtyard - Rosebank General Protea Hotel - Centurion Courtyard - Sandton Courtyard - Arcadia Courtyard Suite Hotel - Port Elizabeth City Lodge - Grand West caledon casino Court Classique Suite Hotel Centurion Lake Property City Lodge - Umhlanga Ridge Tsogo sun Newcastle crystal Towers Hotel CIty Lodge - Fourways City Lodge - O.R. Tambo Airport City Lodge - Lynnwood cii Hotels & resorts Ta Hilton cape Town coastlands on The ridge dyer island cruises The Waterfront Hotel & spa duma Travel Gooderson Leisure - Dumazulu Kraal dolphin beach Hotel da Vinci Hotel & suites Protea Hotel - Fire and Ice Cape Town The fairway Hotel & spa fordoun leisure Felix Unite River Adventures Forever Resort - White River Protea Hotel - Fire & Ice Menlyn Gooderson Leisure - Fabz Garden Hotel Four Seasons Hotel The Westcliff Plattner Golf mercure inn midrand fish river sun & country club resort Protea Hotel - Outeniqua Fairfield Tours Forever Resorts - Centurion Hotel Glenburn lodgeGarden court mossel bay Garden Court - MorningsideGarden Court - Airport (OR Tambo)

LEVY CONTRIBUTORS IN GOOD STANDING

TOMSA


Garden Court - De Waal Garden Court - Durban Marine Parade Garden Court - Durban South Beach Garden Court - East London Garden Court - Eastern Boulevard Garden Court - Kimberley Garden Court - Milpark Garden Court - Kings Beach Garden Court - Polokwane Garden Court - Mthatha Garden Court - Sandton City Garden Court - Eastgate Garden Court - Hatfield Garden Court - Ulundi Garden Court - Umhlanga Gold Reef City Theme Park Hotel Grande roche Hotel Greenway Woods resort Emperors Palace Hotel Casino Convention ResortSouthern Sun Pietermaritzburg Grandwest casino & entertainment World Peermont Global - Graceland Hotel Gooderson Leisure - Drakensberg Gardens HotelGood Hope palace Hotels Gateway Hotel Houw Hoek Inn Hotel Verde Hunters rest Hotel Humewood Hotel Hacklewood Hill Country House sun 1 alberton sun 1 beaufort West sun 1 benoni sun 1 berea sun 1 bloemfontein sun 1 durban sun 1 edenvale sun 1 cape Town foreshore sun 1 Kimberley sun 1 midrand sun 1 milnerton sun 1 Nelspruit sun 1 or Tambo Sun Inn Park Station sun 1 parow Sun 1 Port Elizabeth sun 1 pretoria sun 1 richards bay sun 1 southgate

sun 1 Vereeniging Sun 1 Witbank sun 1 Wynberg Protea Hotel - Hazyview Hilton Hotel - Sandton Hertz Rent a Car Holiday Inn Express - Cape Town Holiday Inn Express - Sunnypark Harbour bridge Hotel & suites Holiday inn sandton Holiday Inn Express - Durban Umhlanga Protea Hotel - Hatfield Hotel 224 Holiday Inn Rosebank intundla Game lodge Intercontinental - Beverly Hill Intercontinental - Sandton Sun Intercontinental - Sandton Towers Intercontinental - Palazzo (Monte Casino) Intercontinental - Airport (O.R.Tambo) indaba lodge richards bay Protea Hotel - Imperial - P/Maritzburg europcar south africa ilanga Travel Holiday Inn Express Woodmead Jozini Tiger Lodge Jock Safari Lodge The Kelway Hotel Kloofzicht Lodge Kamieskroon Hotel Gooderson Leisure - Kloppenheim Country EstateKloof country club Kapenta bay Hotel Protea Hotel - Sea Point Protea Hotel - Karridene Beach Protea Hotel - Edward Protea Hotel - King George Kokerboom Motel Kopanong Hotel & conference centre Kwa maritane Game lodge Karridene Timeshare Kingfisher Lodge Stoep Catering cc t/a Kraal Kombuis Kuzuko Lodge The last Word long beach The Last Word Constantia The Last Word Franschhoek leriba Hotel and spa NH The lord charles


TOMSA


lesedi cultural Village royal african discoveries Le Franschhoek Hotel legacy all suites management services murraystreet 137 Guest House malaga Hotel Gooderson Leisure - Monks Cowl Golf Resort Protea Hotel - Marine Port Elizabeth morula sun Masonic Hotel Springbok Protea Hotel - Midrand Mkuze Falls Game Reserveafrican pride mount Grace country House & spaForever Resort - Mount Sheba Country Lodgemount Nelson Hotel Magalies Park Resort Management bidvest car rental Makalali Private Game Reserve mercure inn randburg Waterfront mandela rhodes Hotel & spa maropeng a’africa leisure Marine Dynamics Shark Tours Gooderson Leisure - Natal Spa Investments Naledi sun Oxbow Country Estate Oaklands Country Manor protea oasis lodge upington Oyster Box Hotel African Pride 15 On Orange Hotel one and only cape Town protea Hotel durbanville Park Inn Sandton Park Inn Cape Town Foreshore Protea Hotel - Mossel Bay Protea Hotel - Mowbray Peermont Global - Thaba Moshate Hotel Protea Hotel - Montrose Protea Parktonian All Suite Hotel The peninsula Protea Hotel - Roodepoort Protea Hotel - President Hotel Cape Town mercure Hotel premier lodge Nelspruit Protea Hotel - Witbank Protea Hotel - Samrand portswood Hotel Protea Hotel - Klerksdorp Protea Hotel - Landmark Polokwane mercure premier lodge bedfordview Protea Hotel - Knysna Quays

Protea Hotel - Wanderers Luxury Car (Avis) Protea Hotel - Kruger Gate African Pride - Melrose Arch Hotel Protea Hotel - Stellenbosch Makaranga Garden Lodge Protea Hotel - Island Club Protea Hotel - Bloemfontein Pezula Resort Hotel Protea Hotel - Empangeni Protea Hotel - Umfolozi River Black Mountain Leisure & Conference HotelProtea Hotel - North Wharf Protea Hotel - Nelspruit Protea Hotel - Franschoek Protea Hotel - Kimberley Pine Lake Shareblock Protea Hotel - Highveld Protea Hotel - Waterfront Richards Bay Colosseum Luxury Hotel Protea Hotel - Clarens Protea Hotel - Willow Lake Peermont Global - Khoroni Hotel Peermont Global - Rio Hotel Peermont Global - Frontier Hotel Protea Hotel - Umhlanga Ridge Protea Hotel - Fire & Ice Melrose Arch Protea Hotel - O.R. Tambo Protea Hotel - Hilton Quarters Hotel The Rex Hotel Drakensberg Sun riverside sun sabi river sun Road Lodge - Pietermaritzburg Protea Hotel - Ranch Resort & Lion Park protea Hotel by marriot riempie estate Road Lodge - JHB Int Airport Road Lodge - N1 City Road Lodge - Germiston Road Lodge - Nelspruit Road Lodge - Durban rosenhof country House rovos rail Road Lodge - Isando Romney Park Luxury Suites Road Lodge - Carnival City Road Lodge - Rivonia Road Lodge - Randburg


TOMSA


Road Lodge - Port Elizabeth Road Lodge - Kimberley Inn On The Square Road Lodge - Cape Town Int Airport Road Lodge - Rustenburg Road Lodge - East London Road Lodge - Richards Bay Road Lodge - Centurion Road Lodge - Potchefstroom Rockwell All Suite Hotel Road Lodge - Umhlanga Ridge Radisson Hotel - Port Elizabeth Radisson Blu Hotel - Sandton Road Lodge - Southgate Road Lodge - Bloemfontein Airport Road Lodge - Port Elizabeth Airport royal elephant Hotel & conference radisson blu Gautrain Hotel singita singita lebombo shere empowerment centre stonehaven on Vaal Protea Hotel - Saldanha Bay Southern Sun - Hemingways Southern Sun - Emnotweni Southern Sun - Ridge Southern Sun - Elangeni & MaharaniSouthern Sun - Sunsquare (Monte Casino) Southern Sun - Suncoast Southern Sun - JHB International Airport Southern Sun - Pretoria Southern Sun - Cape Sun Southern Sun - Montecasino Southern Sun - Hyde Park Southern Sun - Waterfront Southern Sun - Katherine Street Southern Sun - Cullinan Southern Sun - Bloemfontein Southern Sun - Newlands Stay Easy - Pietermartizburg Stay Easy - Pretoria Stay Easy - Eastgate Stay Easy - Emnotweni Stay Easy - Rustenburg Stay Easy - Century City Stay Easy - Emalahleni sierra on main Hotel Sierra Square Hotel (Pty) Ltd Sierra Burgers Park Hotel

sugar beach resort san lameer Hotel Shakaland Springbok Hotel steenberg Hotel sT James on Knysna Sun City - Cascades Hotel Sun City - Main Hotel swellendam municipality carnival city The Saxon Boutique Hotel, Villas and Spa sibaya casino & entertainment Kingdom sanbona Wildlife reserve Simon’s Town Quayside Hotel shishangeni lodge silverstar casino Thakadu River Camp The Plettenberg The Boardwalk Hotel, Convention Centre & Spa Gooderson Leisure - Tropicana Hotel Travel Adventures International The Ridge - Jack’s Corner Sun City - The Palace Sun City - The Cabanas Table bay Hotel The Thornybush Collection Town Lodge - Jhb Int Airport Town Lodge - Bellville Town Lodge - Midrand Town Lodge - Mbombela Town Lodge - Sandton Town Lodge - Menlo Park Protea Hotel - Transit The blue Train The michelangelo Tempest car Hire cullinan Holdings lTd spier resort management Tour D’ Afrique Town Lodge - Polokwane Sun City - The Vacation Club Thula Thula Game reserve & safari Africa Pride - The Arabella Hotel & Spa Tshukudu Lodge Tourvest Destination Management Town Lodge - George Tau Game lodge Town Lodge - Roodepoort “The HPC”


TOMSA


Mmabatho Palms Hotel Casino & Convention Resort The Crowne Plaza Rosebank Hotel The peech Hotel The Turbine Hotel & spa Town Lodge - Port Elizabeth Hotel Tzaneen (Exprorex) Tzaneen Country Lodge & Spa Peermont Global - Umfolozi Hotel Casino Convention Resort Ulusaba Rocklodge umhlanga sands Protea Hotel - Umhlanga Ukweza Holdings (Pty) Ltd Protea Hotel - Upington

Villa Roma Boutique Hotel & Conference Centre Villa Bali Boutique Hotel Protea Hotel - Victoria Junction Radisson Hotel - Waterfront Cape Town Wild coast sun Hotel & casino Wilderness Manzengwenya World leisure Holidays Walkersons Country Manor Plot 61 Kyalami CC - Whispering Pines Country estate Windmill casino Worcester casino (Golden Valley casino) Welgelen manor


Thank you. Siyabonga.

Baie dankie.

Re a leboga.

TOMSA


CONTACTS

Key contacts

Key touRism contacts

Tourism Levy South Africa (TOMSA) 012 654 2660 [email protected] www.tomsa.co.za

Tourism Safety Initiative (TSI) 012 654 2660 [email protected] www.tourismsafety.co.za

tbcsa member associations

AAXO - Association of African Exhibition Organisers 011 549 8300 [email protected] www.aaxo.co.za

AASA – Airlines Association of Southern Africa 011 609 0050 [email protected] www.aasa.za.net

AHI – Afrikaanse Handelsinstituut 012 348 5440 [email protected] www.ahi.co.za

ASATA – Association of Southern African Travel Agents 011 293 0560 [email protected] www.asata.co.za

BARSA – Board of Airline Representatives of South Africa 011 305 2387 [email protected] www.barsa.co.za

EXSA – Exhibition & Event Association of Southern Africa 011 805 7272 [email protected] www.exsa.co.za

FEDHASA – Federated Hospitality Association of SA 012 771 5568 [email protected] www.fedhasa.co.za

NAA –SA - National Accommodation Association of SA 031 561 3795 [email protected] www.naa-sa.co.za

PHASA – Professional Hunters Association of South Africa 012 667 2048 [email protected] www.phasa.co.za

SAACI – Southern African Assoc. for the Conference Ind. 011 880 5883 [email protected] www.saaci.co.za

SABOA – Southern African Bus Operators’ Association 011 511 7641 [email protected] www.saboa.co.za

SATSA – Southern Africa Tourism Services Association 086 12 728 72 [email protected] www.satsa.com

SAVRALA – Southern African Vehicle Rental Association 082 573 5785 [email protected] www.savrala.co.za

SAYTC - South African Youth Travel Confederation 078 087 1180 [email protected] www.saytc.co.za

state agencies and parastatals

SANParks - South African National Parks 012 426 5000 [email protected] www.sanparks.org

South African Tourism (SA Tourism) 011 895 3000 [email protected] www.southafrica.net

Tourism Grading Council of South Africa (TGCSA) 011 895 3000 [email protected] www.tourismgrading.co.za

Cultural, Arts, Sports & Tourism Training Auth. (CATHSSETA) 011 217 0600 [email protected] www.theta.org.za

Airports Company South Africa (ACSA) 011 723 1400 [email protected] www.acsa.co.za

Brand South Africa (Brand SA) 011 483 0122 [email protected] www.brandsouthafrica.com

Statistics South Africa (Stats SA) 012 310 8911 [email protected] www.stassa.gov.za

national Government departments

Department of Tourism (NDT) 012 444 6000 [email protected] www.tourism.gov.za

Department of Transport (DOT) 012 309 3657 [email protected] www.transport.gov.za

Department of Home Affairs (DHA) 0800 60 11 90 [email protected] www.dha.gov.za

Department of Public Enterprises (DPE) 012 431 1000 [email protected] www.dpe.gov.za

Department of Economic Development 012 394 1006 [email protected] www.economic.gov.za

Department of Environmental Affairs (DEA) 012 310 3911 [email protected] www.environment.gov.za

Department of Health 012 3958000 [email protected] www.doh.gov.za

Department of International Realtions & Cooperation 012 351 1000 [email protected] www.dfa.gov.za

Department of Trade & Industry (DTI) 0861 843 384 [email protected] www.thedti.gov.za

South African Police Service (SAPS) 10 111 [email protected] www.saps.gov.za

Department of Intl Relations & Cooperation (DIRCO) 012 351 1000 [email protected] www.dirco.gov.za

TOMSA


CONTACTS

Key contacts (continued)

PROvINCIAL TOURISM AUTHORITIES

Western Cape Tourism 021 426 5639 [email protected] www.tourismcapetown.co.za

Eastern Cape Parks & Tourism Agency 043 705 4400 [email protected] www.visiteasterncape.co.za

Free State Tourism 051 409 9900 [email protected] www.freestatetourism.org

Gauteng Tourism Authority 011 805 2500 [email protected] www.gauteng.net

KwaZulu Natal Tourism 031 366 7500 [email protected] www.zulu.org.za

Mpumalanga Tourism and Parks 013 759 5300 [email protected] www.mtpa.co.za

North West Parks and Tourism Board 018 381 7341 [email protected] www.tourismnorthwest.co.za

Northern Cape Tourism 053 832 2657 [email protected] www.experiencenortherncape.com

soutH aFRican tRade & investment aGencies

Gauteng Growth & Development Agency 011 085 2321 [email protected] www.ggda.co.za

Eastern Cape Development Corporation 043 704 5600 [email protected] www.ecdc.co.za

Trade and Investment KwaZulu Natal 031 368 9600 [email protected] www.tikzn.co.za

Free State Development Corporation 051 400 0834 [email protected] www.fdc.co.za

Mpumalanga Economic Growth Agency 013 752 2440 [email protected] www.mega.gov.za

North-West Development Corporation 018 381 3666 [email protected] www.nwdc.co.za

Northern Cape Economic Development Agency 053 833 1503 [email protected] www.nceda.co.za

Western Cape Tourism, Trade & Investment Agency 021 487 8600 [email protected] www.wesgro.org.za

Limpopo Economic Development Agency 015 633 4700 [email protected] www.lieda.co.za


Physical Address: 3 Amethyst Avenue,Lyttleton Manor Ext. 3, Centurion,Pretoria, South Africa, 0157

Postal Address: PO Box 11655,Centurion, 0046

Tel: +27 (0) 12 664 0120Fax: +27 (0) 12 664 0103Visit us on: www.tbcsa.travelor www.tbcsa.org.za

TOMSA IS AN INITIATIVE ADMINISTERED BY THETOURISM BUSINESS COUNCIL OF SOUTH AFRICA.

VISIT WWW.TOMSA.CO.ZA | FOLLOW US ONTWITTTER@TOMSA98

physical address:

postal address: Tel: Fax: Website: twitter:

TOMSA iS An iniTiATiveAdMiniSTered by The

TOuriSM buSineSS COunCilOf SOuTh AfriCA.


3 Amethyst Avenue,Lyttleton Manor Ext. 3, Centurion,Pretoria, South Africa, 0157PO Box 11655, Centurion, 0046+27 (0) 12 664 0120+27 (0) 12 664 0103www.tomsa.co.za | www.tbcsa.travelTwittter@TOMSA98

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