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Page 1: TOMN74.1 Training Manual (UK)JNhairandbody.se/pdf/TandGTrainingManual-UK.pdf · 2008. 12. 22. · The structure of hair † Hair is made from tightly packed bundles of the protein

TRAINING MANUALwww.toniandguy.se

Page 2: TOMN74.1 Training Manual (UK)JNhairandbody.se/pdf/TandGTrainingManual-UK.pdf · 2008. 12. 22. · The structure of hair † Hair is made from tightly packed bundles of the protein

TONI&GUY TRAINING MANUAL CONTENTS

Contents

5 Introduction How to use the manual

7 TONI&GUY – the Range

9 Education The Structure of Hair

10-11 Maintenance

• How do shampoos work? • The TONI&GUY Range of Shampoos • How do conditioners work? • The TONI&GUY Range of Conditioners

12 Styling

• How do styling products work?

• The TONI&GUY Range of Styling Products

13 Finishing

• What’s the difference between styling and finishing products?

• The TONI&GUY Range of Finishing Products

15 Key Ingredients Glossary

Products16-25 Texture

26-33 Straight

34-41 Curl

42 Product Ordering Information

43 Notes

CONTENTS

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INTRODUCTION

TONI&GUY TRAINING MANUAL INTRODUCTION 5

How to use this manual

This manual has been developed to help you understand and sell thenew TONI&GUY range of products.

The manual provides all of the product information required to successfully retail the range, improve client awareness and build incremental retail sales.

Providing you with the product knowledge:

• Why this product?

• How to use this product

• You need this product...

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TONI&GUY THE RANGE

TONI&GUY TRAINING MANUAL THE RANGE 7

TONI&GUY - The Range

TONI&GUY is the only consumer haircare range solely developed and recommended by TONI&GUY.

Combining creativity, innovation and style to deliver the latest in wearable trends.

All products have been tested by TONI&GUY hairdressers with over 40 years experience.

TONI&GUY Haircare range is an affordable range suited to all clients with all hair types to create their salon look at home.

TONI&GUY - Achieving Salon-Status Style is only made possible with the right products.

Sacha Mascolo-Tarbuck and the TONI&GUY International Artistic Team have been closely involved in all areas of product development, from the choice of products within the range, the design and development of the packaging, to the products’ perfumes and efficacy.

Navigation

The TONI&GUY range links specific products to specific style ideas. The range is easily navigated by a simple “identification” system.

Categorised as:

RED for Textured looksAQUA for Straight stylesPINK for sexy Curl definition

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EDUCATION

TONI&GUY TRAINING MANUAL EDUCATION 9

Education

Product knowledge is a crucial part of the TONI&GUY offer-ing. The range is designed to have a wide appeal and be simplistic to understand and use.

The structure of hair• Hair is made from tightly packed bundles of

the protein keratin. The keratin is formed in the hair follicle, below the surface of the scalp. Each follicle will contain one hair.

• The outer layer of the hair is called the cuticle. It is this part of the hair which is affected by shampoo and conditioners. The cuticle is made from transparent overlapping “scales”. The cuticle protects the hair and keeps the moisture in the cortex.

• The moisture in the cortex helps keep the hair supple and healthy. Hair that has lost this moisture will be dry / brittle and prone to breaking.

• Hair requires lubrication to maintain its health. This function is completed by sebum – an oil naturally secreted from the skin.

• Healthy hair will have smooth undamaged cuticles, encasing a cortex packed with moisture. Light will reflect off the smooth cuticle, making it look sleek and shiny. The moisture in the cortex will make the hair supple and easy to handle. Keeping hair in optimum condition means looking after the cuticle layer.

Maintenance • Every time hair is washed, its structure

alters slightly: the cuticles scales lift and the hair stretches. When shampooing, moisture and the natural oils (sebum) are stripped from the hair along with dirt and grime. The whole stressful process can lead to damage if cuticle scales are not smoothed and moisture restored.

• Conditioning the hair will replace the moisture, flatten the cuticle and help to reduce the potential for damage.

Educate your client: Use a wide toothed comb when hair is wet. Don’t rub or wring hair as the cuticle scales are delicate and can be damaged in this way.

Shampoo

+ Conditioner

= Protect hair

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TONI&GUY TRAINING MANUAL EDUCATION / MAINTENANCE 10

How do shampoos work?

Shampoos have cleansing ingredients that “surround” the dirt and cling to it. When the hair is rinsed the shampoo and dirt are washed away.

TEXTURE

• Refreshing Dry Shampoo

• Detox Shampoo

• Daily Style Shampoo

• Volume Shampoo

STRAIGHT

• Straight & Protect Shampoo

• Shine Enhance Shampoo

CURL

• Frizz Smoothing Shampoo

• Moisture Injection Shampoo

The TONI&GUY Range of Shampoos

TONI&GUY TRAINING MANUAL EDUCATION / MAINTENANCE 11

How do conditioners work?

Conditioners are designed to smooth and flatten the cuticle scales. The action of flattening the cuticle will help keep the hair healthy (retaining moisture in the cortex).

TEXTURE

• Daily Style Conditioner

• Volume Conditioner

STRAIGHT

• Straight & Protect Conditioner

• Shine Enhance Conditioner

CURL

• Frizz Smoothing Curl Conditioner

• Moisture Injection Conditioner

• Intensive Leave-In Conditioner

• Smoothing the cuticle makes hair easier to handle and less prone to damage and tangling.

• Conditioned hair looks shinier as light reflects “off” the flattened cuticle, creating a healthy, shiny look.

• “Quats” are the vital component of conditioners. They stick to the damaged areas of hair and encourage the cuticle to lie flat.

The TONI&GUY Range of Conditioners

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TONI&GUY TRAINING MANUAL EDUCATION / STYLING 12

How do styling products work?

Styling products work on the surface of the hair. The ingredients used form temporary bonds on the hair. These bonds hold the style.

TEXTURE

• Funky Gum

• Protein Protection Mist

• Boost-It Mousse

STRAIGHT

• Straight & Shine Smoothing Balm

• Iron-It Heat Defence Spray

• Texturising Rubber Shine

CURL

• Tame-It Serum

• Soft Curl Cream

• Beach Curl Spray

The TONI&GUY Range of Styling Products

TONI&GUY TRAINING MANUAL EDUCATION / FINISHING 13

What’s the difference between styling and finishing products?

A styling product will be used when creating a style, when hair is wet or damp. A finishing product will be used when the hair has been dried and styled and the style needs to be “finished” or “set” in place.

TEXTURE

• X-Wax Stick

• X-Clay Stick

• Defining Wax

• Texture Paste

• Firm Hold Hairspray

EDUCATE YOUR CLIENT: Demonstrate how a product works. Recommend the best products for your client’s desired style.

STRAIGHT

• Serum Polish Stick

• Finishing Shine Spray

EDUCATE YOUR CLIENT: Personalise your product recommendation for that client’s particular requirements. Explain how they work and how they should use them.

CURL

• Twist-It Curl Balm

The TONI&GUY Range of Finishing Products

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GLOSSARY

TONI&GUY TRAINING MANUAL EDUCATION / KEY INGREDIENTS 15

Cleansers

• Sodium laureth sulfate: Cleansing agent.

• Betaine: Surrounds and gently eases dirt and grime from the hair.

Waxes

• Cetyl alcohol

• Paraffin

• Petrolatum

• Candelila cera will give shaping products their ability to shape, mould and texturise the hair. The hold offered by these products will depend upon the wax itself and the quantities used in the formulation.

Film formers

These ingredients literally form a film on the surface of the hair, which protects it during styling. Film formers dry and then bond with one another, creating the style.

• PVP/VA Copolymer: Create flexibility, allowing the finished style to move naturally without “falling”.

• PVP: Because film formers help to prevent moisture from penetrating the hair, frizziness is reduced.

• Plasticisers: Plasticisers make formulations flexible, ensuring styles are held,yet look natural and not too stiff. Plasticisers ensure that the hairstyle will move naturally yet retain its shape.

• Conditioners / Shine Agents / Moisturisers: These will ensure that the hair is kept in optimum condition during the styling process and afterwards.

• Dimethiconol: Will coat and seal the cuticle, reducing frizziness.

• Cyclomethicone: Will smooth and soften the hair.

Key Ingredients Glossary

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TEXTUREIDENTIFICATION

The ‘Texture’ category comprises products designed to help to protect, whilst giving separation and definition.

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TONI&GUY TRAINING MANUAL PRODUCTS / TEXTURE 18

Use the table below to identify the products and their benefits.

TONI&GUY TRAINING MANUAL PRODUCTS / TEXTURE 19

TONI&GUY REFRESHING DRY SHAMPOODescription

The ultimate style reviver.

Benefits

Perks up that post-party hair hangover andalso helps to create sexy looking texture andvolume with a diffused finish.

TONI&GUYDETOX SHAMPOODescription

Designed to rid the hair of styling productbuild up, excess dirt and oil. Primarily designed for occasional use, hair is left squeaky clean, re-energised, shiny and ready for conditioner. If the client frequently uses waxes and serums, this product can be recommended for everyday use.

Features - Key Ingredients

1. Dimethicone copolyol2. Sodium laureth sulfate

Benefits

Modified silicone to aid conditioning. Thoroughly cleanses the hair, removing build-up.

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TON

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Cleanses

Conditions

Styling - Wet Hair

Finishing - Dry Hair

Heated Styling - Protected

Adds Shine

Dry/Matt Finish

For Texture

Strong Hold

Volume

Moulds

Shapes

Defines

Smoothing Agent

Deodorises

TEXTU

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Pro

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TONI&GUY DAILY STYLE SHAMPOODescription

For everyday use, it gently cleanses and refreshes the hair. Designed for use onnormal to fine hair or for those customerswho regularly style the hair.

Features - Key Ingredients

1. Polyquaternium 102. Dimethicone colpolyol3. Sodium laureth sulfate

Benefits

1. Cationic hair conditioner that forms a filmon the hair to leave it feeling soft andnot stripped.

2. Modified silicone to aid conditioning.3. Detergent to effectively clean the hair.

TONI&GUYDAILY STYLE CONDITIONERDescription

Light conditioner designed for fine tonormal hair. Leaves the hair detangled,shiny and manageable.

Features - Key Ingredients

1. Cetyl alcohol2. Glycerin3. Dimethicone

Benefits

1. Conditioning wax- the base of the conditioner.

2. Humectant to aid in moisturising the hair.3. Silicone to smooth and add shine.

TONI&GUY TRAINING MANUAL PRODUCTS / TEXTURE 20

TONI&GUYVOLUME SHAMPOODescription

Designed for everyday use. Cleanses and refreshes the hair without weighing it down. Designed for use on fine hair to help volumise.

Features - Key Ingredients

1. Polyquaternium 102. Sodium laureth sulfate

Benefits

1. Cationic hair conditioner that forms a film on the hair to leave it feeling soft andnot stripped.

2. Detergent to clean the hair.

TONI&GUYVOLUME CONDITIONERDescription

Conditioner designed for fine hair. Leavesthe hair detangled, shiny and manageable.

Features - Key Ingredients

1. Polyquaterium 112. Cyclopentasiloxane3. Polyquaternium 10

Benefits

1. Conditioning film former to build volume.2. Volitile silicone to give smoothness and shine,

but not the heavy feel of silicone.3. Cationic hair conditioner that forms a film on

the hair to leave it feeling soft whilst helping to build body.

TONI&GUY TRAINING MANUAL PRODUCTS / TEXTURE 21

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TONI&GUYPROTEIN PROTECTION MISTDescription

A leave-in conditioner ideal for all hair types. Can be used on fine hair for light conditioning or dry hair for extra conditioning along-side a regular conditioner. The spray provides protection against heat styling.

Features - Key Ingredients

1. Amodimethicone2. Hydrolyzed wheat protein

PG-propyl silanetriol3. Panthenol

Benefits

1. Silicone derivative that selectively conditions, targeting dry areas.

2. Silicone, wheat protein complex that provides conditioning whilst protectingthe hair from heat styling.

3. Pro Vit B5 to moisturise.

TONI&GUYFUNKY GUMDescription

Moulding, fibrous, shaping cream to give hair volume, texture, body and shine. A versatile and fun product.

Note: lighter than wax, this product mouldsand defines. Funky Gum can be used on wetor dry hair.

Features - Key Ingredients

1. Polyquaternium-11 (conditioning agent)2. Texturising waxes (blend of three)

Benefits

1. Forms a conditioning film on the hair. This ingredient also gives the product its unique stringy texture.

2. Gives the product its “shaping” ability, allowing the user to mould the hair andadd texture.

TONI&GUY TRAINING MANUAL PRODUCTS / TEXTURE 22

TONI&GUYX-WAX STICKDescription

An innovative method of delivering product onto the hair - this wax is applied straight from the stick onto the hair or can be rubbed into the palms of the hand and then shaped with the fingers.

Note: for maximum effect, the product should be worked from the roots to the ends of the hair. Suitable for long or short hair.

Features - Key Ingredients

1. Candelila cera, petrolatum (soft waxes)2. Paraffin (hard wax)

Benefits

1. Gives the product it’s “shaping” ability, allowing the user to mould the hair and add texture.

2. The high level of hard wax in the formulation, provides firm hold and definition of the hair.

Link Selling opportunity Use Detox shampoo for a thorough clean.

TONI&GUY TRAINING MANUAL PRODUCTS / TEXTURE 23

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TONI&GUYDEFINING WAXDescription

A soft moulding wax which provides soft definition and texture. Softer than a gel orX-Wax it can provide a separation or sleekness, depending upon how the product is applied.

Features - Key Ingredients

1. Paraffin (hard wax)

Benefits

1. Its “shaping” ability, allowing the user to mould the hair and add texture.

2. Provides hold and definition.3. The level of paraffin in this product is lower

than in X-Wax, making the hold softer and more natural.

Link Selling OpportunityUse Detox Shampoo for a thorough clean.

TONI&GUYTEXTURE PASTEDescription

A product designed to give the hair texture, definition and separation whilst leaving it with a matt finish.

Features - Key Ingredients

1. PVP2. Cera alba (ingredient better known

as beeswax)3. PEG-90M

Benefits

1. Hard hold film former, to coat the hair and provide hold.

2. Beeswax gives the product it’s textureand dry feel.

3. Resin gives the product a slightly stringy texture when rubbed in the hand, so easier to apply.

TONI&GUY TRAINING MANUAL PRODUCTS / TEXTURE 24

TONI&GUYFIRM HOLD HAIRSPRAY Description

A hairspray formulated to deliver a micro fine mist over the hair, giving invisible hold to a style. The formula will help to prevent “droop” caused by moisture in the atmosphere.

Note: Firm Hold Hairspray is designed to use on dry, finished styles.

Features - Key Ingredients

1. Dimethicone copolyol (conditioning agent)

Benefits

1. Smoothes the hair cuticle, leaving hair shiny.

TONI&GUYBOOST-IT MOUSSEDescription

A volumising mousse which providesvolume and hold for dry or coloured hair.The formula will help condition the hairduring the styling process.

Features - Key Ingredients

1. PVP/VA copolymer (film former)2. Polyquaternium- 73. PPG-5-ceteth-20 (conditioning agents)4. Phenyl trimethicone (conditioning agent)

Benefits

1. Coats the hair and retains stylewithout stiffness.

2. Smoothes and seals damaged cuticles, helping prevent moisture loss, leavinghair shiny.

3. Conditioner particularly suited to dry orcolour treated hair. The conditioner will target damaged areas and smooth cuticle scales, helping prevent further moisture loss.

TONI&GUY TRAINING MANUAL PRODUCTS / TEXTURE 25

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STRAIGHTIDENTIFICATION

The Straight category comprises products designed to help give a sleek and glossy finish that’s impeccably groomed.

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Use the table below to identify the products and their benefits.

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Cleanses

Conditions

Styling - Wet Hair

Finishing - Dry Hair

Heated Styling - Protected

Adds Shine

For Texture

Moulds

Shapes

Defines

Smoothing Agent

Anti Frizz

Smoothes

Sun Protection

Deodorises

TONI&GUY TRAINING MANUAL PRODUCTS / STRAIGHT 28

TONI&GUYSTRAIGHT & PROTECT SHAMPOODescription

Designed for everyday use if required. Cleans and refreshes the hair. New line designed for use on normal to dry hair or for those clients who regularly straighten their hair. It will help provide protection from heat assisted appliances, whilst leaving the hair feeling soft and manageable.

Features - Key Ingredients

1. Hydrolyzed wheat protein PG-propyl silanetriol

2. Quaternium-80 and polyquaterium 103. Sodium laureth sulfate

Benefits

1. Silicone wheat complex protects the hair from heat styling.

2. Cationic hair conditioners work in synergy to smooth and condition the hair.

3. Detergent effectively cleanses the hair.

TONI&GUY STRAIGHT & PROTECT CONDITIONERDescription

Heavier conditioner designed for normalto dry hair. Leaves the hair detangled,shiny and manageable. Also helps toprotect from heat styling.

Features - Key Ingredients

1. Hydrolyzed wheat proteinPG-propyl silanetriol

2. Amodimethicone3. PVP/VA copolymer

Benefits

1. Silicone wheat complex protects the hair from heat styling.

2. Silicone derivative selectively conditions targeting dry areas.

3. Film former helps to straighten the hair.

TONI&GUY TRAINING MANUAL PRODUCTS / STRAIGHT 29

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TONI&GUYSHINE ENHANCE SHAMPOODescription

Designed for everyday use if required, cleans and refreshes the hair. New line designed for use on normal hair, leaving it shiny and manageable.

Features - Key Ingredients

1. Polyquaternium 102. Dimethicone colpolyol3. Sodium laureth sulfate

Benefits

1. Cationic hair conditioner forms a film on the hair to leave it feeling soft and not stripped.

2. Modified silicone aids conditioning.3. Detergent effectively cleanses the hair.

TONI&GUYSHINE ENHANCE CONDITIONERDescription

Conditioner designed for normal hair. Leavesthe hair detangled, shiny and manageable.

Features - Key Ingredients

1. Polyquaterium 102. Cyclopentasiloxane3. Dimethicone

Benefits

1. Cationic hair conditioner forms a film on the hair to leave it feeling soft and not stripped.

2. Volitile silicone gives smoothness andshine, but not the heavy feel of silicone.

3. Silicone to smooth and add shine.

TONI&GUY TRAINING MANUAL PRODUCTS / STRAIGHT 30

TONI&GUY STRAIGHT & SHINE SMOOTHING BALMDescription

A calming, shine creating product which produces smooth sleek styles.

Note: This product needs to be applied to wet hair and smoothed for best effect. The wateron the hair helps the ingredient disperse through the hair.

Features - Key Ingredients

1. Dimethiconol & cyclopentasiloxane(shine agents)

2. Propylene glycol glycerin (moisturisers)

Benefits

1. Smoothes and softens the hair, adding shine.2. Smoothes and seals the cuticle and leaving

a glossy, silky layer on the hair.

TONI&GUY IRON-IT DEFENCE SPRAYDescription

A spray purely designed to protect the hair from heat during styling, leaving it feeling ‘product free’.

Features - Key Ingredients

1. Amodimethicone2. Hydrolyzed wheat protein

PG-propyl silanetriol

Benefits

1. Silicone derivative selectively conditions, targeting dry areas.

2. Silicone wheat complex protects the hair from heat styling.

TONI&GUY TRAINING MANUAL PRODUCTS / STRAIGHT 31

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TONI&GUYRUBBER SHINEDescription

A versatile product for moulding and adding shine to the hair. Shinier than a wax or agel, with the same texturising benefits.

Note: Although best used on dry hair to add shine; used on wet hair, the style will look “wet and wild!”

Features - Key Ingredients

1. Paraffinum liquidium (mineral oil)2. PVP/VA copolymer (film former)

Benefits

1. Gives the hair a deep, glossy shine.2. Coats the hair and retains the style

without stiffness.

TONI&GUY SERUM POLISH STICKDescription

An innovative method of delivering serum to the hair. Designed to give the same effects as a regular serum but in a hard stick format to enable precision.

Features - Key Ingredients

1. Propylene glycol

Benefits

1. Gives the hair shine and adds moisture.2. An ingredient to help give the stick

its hardness.

TONI&GUY TRAINING MANUAL PRODUCTS / STRAIGHT 32

TONI&GUY FINISHING SHINE SPRAYDescription

A spray which adds shine to a finished style.

Note: This spray can be used throughout the day to refresh hair, and is particularly effective at combating the smell of smoke and other unpleasant odours.

Features - Key Ingredients

1. Cyclopentasiloxane (shine agent)2. Alcohol denat. (alcohol)3. Parfum (odour moisturising perfume)

Benefits

1. Smoothes and seals the cuticle, leaving hairshiny and glossy.

2. The alcohol allows the spray to dry quickly, thus preventing “style drop”.

3. Will counteract such smells as smoke and food, refreshing the hair.

TONI&GUY TRAINING MANUAL PRODUCTS / STRAIGHT 33

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CURL IDENTIFICATION

The Curl category comprises products designed to maintain defined curl formation whilst combatting frizz.

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Use the table below to identify the products and their benefits.

TON

I&G

UY

FRIZZ S

MO

OTH

ING

CU

RL S

HA

MP

OO

• •

TON

I&G

UY

FRIZZ S

MO

OTH

ING

CU

RL C

ON

DITIO

NE

R

TON

I&G

UY

MO

ISTU

RE

INJE

CTIO

N S

HA

MP

OO

TON

I&G

UY

MO

ISTU

RE

INJE

CTIO

N C

ON

DITIO

NE

R

TON

I&G

UY

RA

PID

RES

PO

NS

E LEAVE-IN

CO

ND

ITION

ER

• •

TON

I&G

UY

BE

AC

H C

UR

L SP

RA

Y

TON

I&G

UY

TWIS

T-IT CU

RL B

ALM

• •

• •

• •

TON

I&G

UY

SO

FT CU

RL C

RE

AM

• •

• •

TON

I&G

UY

TAM

E-IT S

ER

UM

• •

• •

• •

CU

RL

Pro

duct D

escriptio

n

Cleanses

Conditions

Styling - Wet Hair

Finishing - Dry Hair

Adds Shine

Dry/Matte Finish

Strong Hold

Enhances Curl

Moisturises

Defines

Smoothing Agent

Anti Frizz

Smoothes

TONI&GUY TRAINING MANUAL PRODUCTS / CURL 36

TONI&GUY FRIZZ SMOOTHING CURL SHAMPOODescription

Designed for everyday use if required, cleans and refreshes the hair. Designed for use on normal to dry hair. It will help smooth and combat frizz, whilst leaving the hair feeling soft and manageable.

Features - Key Ingredients

1. Polyquaterium 102. Quaternium 80 & polyquaternium 73. Sodium laureth sulfate

Benefits

1. Cationic hair conditioner forms a film on the hair to leave it feeling soft and not stripped.

2. Combination of cationic hair conditioners work in synergy to leave the hair feeling soft and not stripped.

3. Detergent effectively cleansesthe hair.

TONI&GUY FRIZZ SMOOTHING CURL CONDITIONER Description

Heavier conditioner designed for normal to dry hair. Leaves the hair detangled, shiny and manageable. Helps to smooth cuticles to combat frizz.

Features - Key Ingredients

1. Glycerin2. Amodimethicone3. PVP/VA copolymer

Benefits

1. Humectant moisturises the hair.2. Silicone derivative that selectively conditions,

targeting dry areas.3. Will help to prolong the moisture in the hair

and aid frizz reduction.

TONI&GUY TRAINING MANUAL PRODUCTS / CURL 37

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TONI&GUYMOISTURE INJECTION SHAMPOO Description

Designed for everyday use if required. Cleans and refreshes the hair. Designed for use on normal to dry hair that is in need of a moisture boost. It will help to leave the hair feeling soft and manageable.

Features - Key Ingredients

1. Panthenol & phytantriol2. Polyquaternium 103. Sodium laureth sulfate

Benefits

1. Moisturising complex leaves the hair softand smooth.

2. Cationic hair conditioner forms a film on the hair to leave it feeling soft and not stripped.

3. Detergent effectively cleanses the hair.

TONI&GUY MOISTURE INJECTION CONDITIONERDescription

Heavier conditioner designed for normal todry hair. Leaves the hair detangled, shiny and manageable. Helps to rehydrate the hair leaving it healthier looking.

Features - Key Ingredients

1. Panthenol & phytantriol2. Behentrimonium chloride3. Dimethicone

Benefits

1. Moisturising complex penetrates the hair to leave the hair soft and smooth.

2. Substantial hair conditioner that will coat the hair shaft to leave it feeling smooth.

3. A silicone to aid smoothness and enhance shine.

TONI&GUY TRAINING MANUAL PRODUCTS / CURL 38

TONI&GUYRAPID RESPONSE LEAVE-IN CONDITIONERDescription

This leave in conditioner is in a gel format making application easy. The product will smooth and condition, whilst providing a little styling.

Features - Key Ingredients

1. PVP/VA copolymer2. Amodimethicone3. Cyclopentasiloxane

Benefits

1. Resin will help to prolong the moisture in the hair and aid frizz reduction.

2. Helps to keep the style.3. Silicone derivative that selectively conditions

targeting dry areas.4. Volitile silicone to give smoothness and shine,

but not the heavy feel of silicone.

TONI&GUY BEACH CURL SPRAYDescription

This is a spray that is designed to give the hair the feel of ‘holiday’ hair! A dry effect on the hair gives rise to easier styling.

Features - Key Ingredients

1. Magnesium sulfate & maris sal (sea salt)2. PVP

Benefits

1. Combination of these ingredients give the hair a dry salt feel.

2. This hard hold resin will help the hair tokeep its hold.

TONI&GUY TRAINING MANUAL PRODUCTS / CURL 39

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TONI&GUY TWIST-IT CURL BALM Description

An emulsion balm that will coat the curlsto reduce frizz leaving the hair with definition and shine.

Features - Key Ingredients

1. Glycerin2. Cyclopentasiloxane3. PVP/VA copolymer

Benefits

1. Humectant aids in moisturising the hair.2. Volitile silicone gives smoothness and shine,

without the heavy feel of silicone.3. Resin will help to prolong the moisture in the

hair and aid frizz reduction. Also helps to keep the style.

TONI&GUY SOFT CURL CREAMDescription

A slightly drier less natural feeling curl product. It will coat your hair and moisturise, giving rise to soft bouncy curls.

Features - Key Ingredients

1. Glycerin2. PVP/VA copolymer3. Cetyl alcohol

Benefits

1. Humectant aids in moisturising the hair.2. Resin helps to prolong the moisture in the

hair and aid frizz reduction. 3. Helps to keep the style.

TONI&GUY TRAINING MANUAL PRODUCTS / CURL 40

TONI&GUY TAME-IT SERUMDescription

A liquid serum which smoothes and temporarily seals the hair cuticles leaving it frizz free and with a high gloss finish.

Features - Key Ingredients

1. Dimethiconol2. Cyclopentasiloxane

Benefits

1. Blend of two silicones to smooth and add shine.

TONI&GUY TRAINING MANUAL PRODUCTS / CURL 41

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TONI&GUY PADDLE BRUSH For long, thick, wavy hair

Benefits

1. Helps get wavy hair straight.2. Use to brush hair prior to straightening3. Ceramic edging helps shape hair when used with a hairdryer.

Styling Tip

1. Spray TONI&GUY Protein Protection Mist liberally over the hair and separate into four sections. Blow-dry the back, sides and finally the front for great results.2. Avoid touching ceramic edging when using with a hairdryer!

TONI&GUY CUSHION BRUSH For all hair types

Benefits

1. Encourages healthy hair.2. Stimulates blood flow. 3. Most cushion brushes won’t brush through thicker hair effectively. This one has porcupine tines which allows it to penetrate most hair types giving a stronger grooming effect.

Styling Tip

1. Brush hair every day starting with the back and working towards the front sections for daily maintenance and a healthy look. 2. Finish with TONI&GUY Finishing Shine Spray.3. Avoid touching ceramic edging when using with a hairdryer!

TONI&GUY TRAINING MANUAL PRODUCTS / BRUSHES 42

TONI&GUY HANDBAG PADDLE BRUSH For all hair types

Benefits

1. Mini groomer to style hair on the go. 2. Fits snugly into your bag.

Styling Tip:

1. Suppress those flyaway hairs with a little spritz of TONI&GUY Firm Hold Hairspray for that final touch.

TONI&GUY TRAINING MANUAL PRODUCTS / BRUSHES 43

TONI&GUY SMALL HOT BRUSH For volume and curls

Benefits

1. Helps volumise. 2. Can be used for straightening with a hairdryer.

Styling Tip:

1. Rub in a little TONI&GUY Straight & Shine Smoothing Balm to help seal cuticles prior to blow-drying. 2. Avoid touching ceramic barrel when in use!

BRUSHES

NEWPRODUCT

RANGE

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TONI&GUY LARGE HOT BRUSH For curls and waves

Benefits

1. Encourages healthy hair.2. This brush will glide through thick hair due to the porcupine tines which allow it to penetrate the hair for a stronger grip. 3. Helps give soft curls and waves long lasting definition.

Styling Tip

1. Smooth in TONI&GUY Boost It Mousse to damp hair, then on a medium heat lift and roll the brush according to the desired shape. 2. Avoid touching ceramic barrel when in use!

TONI&GUY STRAIGHTENING BRUSH For straightening and frizz control

Benefits

1. Helps smooth out any signs of frizz. 2. For all hair lengths. 3. Blow-dry for super sleek hair.

Styling Tip

1. For guaranteed frizz control, spray in TONI&GUY Iron-It Heat Defence Spray. Then with a hairdryer set on medium heat, work with the brush in a downward motion for super smooth results. 2. Avoid touching ceramic plates when in use!

TONI&GUY TRAINING MANUAL PRODUCTS / BRUSHES 44

TONI&GUY STYLING BRUSH

Great all rounder – an essential

Benefits

1. For short to mid length hair. 2. Shapes, styles and creates lift and body. 3. Rounded pins help massage your scalp and a cushioned pad gently follows the contours of your head.

Styling Tip

1. For shape and volume use the Styling Brush with TONI&GUY Twist-It Curl Balm applied to damp hair and blow dry for added definition with lasting results.

TONI&GUY TRAINING MANUAL PRODUCTS / BRUSHES 45

TONI&GUY WIDE TOOTH COMB

For thick or curly hair

Benefits

1. Eases out tugs and tangles. 2. Comb through treatments or conditioners. 3.Use before any other brush to pre-smooth hair. 4. Especially effective to combat damage to the delicate coiled structure of curly hair.

Styling Tip

1. Smooth in a little TONI&GUY Straight and Shine Smoothing Balm to help seal cuticles prior to blow-drying.

BRUSHES

NEWPRODUCT

RANGE

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Product Ordering Information

TEXTUREPRODUCT CODE DESCRIPTION SIZE OUTER BARCODE ITEM BARCODE TXSRI0200 Refreshing Dry Shampoo 200ML 5 060059 571093 5045095070441TXSDI0200 Detox Shampoo 200ML 5 060059 571109 5045095070458TXSDS0250 Daily Style Shampoo 250ML 5 060059 571116 5045095070465TXCDS0250 Daily Style Conditioner 250ML 5 060059 571123 5045095070502TXSVL0250 Volume Shampoo 250ML 5 060059 571130 5045095070519TXCVL0250 Volume Conditioner 250ML 5 060059 571147 5045095070533TXCPM0200 Protein Protection Mist 200ML 5 060059 571154 5045095071363TXFFG0075 Funky Gum 75ML 5 060059 571161 5045095070540TXFXW0070 X-Wax 70ML 5 060059 571178 50086306TXFDW0075 Defining Wax 75ML 5 060059 571185 5045095070564TXFTP0075 Texture Paste 75ML 5 060059 571192 5045095070595TXFFH0250 Firm Hold Hairspray 250ML 5 060059 571208 5045095070601TXFBI0250 Boost-It Mousse 250ML 5 060059 571215 5045095070625

STRAIGHTPRODUCT CODE DESCRIPTION SIZE OUTER BARCODE ITEM BARCODESTSSP0250 Straight & Protect Shampoo 250ML 5 060059 571222 5045095070632STCSP0250 Straight & Protect Conditioner 250ML 5 060059 571239 5045095070649STSSE0250 Shine Enhance Shampoo 250ML 5 060059 571246 5045095070656STCSE0250 Shine Enhance Conditioner 250ML 5 060059 571253 5045095070670STFSB0200 Straight & Shine Smoothing Balm 200ML 5 060059 571260 5045095070687STFIT0200 Iron-It Defence Spray 200ML 5 060059 571277 5045095070694STFRS0075 Rubber Shine 75ML 5 060059 571284 5045095070700STFSP0075 Serum Polish Stick 75ML 5 060059 571291 50086344STFFS0100 Finishing Shine Spray 100ML 5 060059 571307 5045095070748

CURLPRODUCT CODE DESCRIPTION SIZE OUTER BARCODE ITEM BARCODECRSFS0250 Frizz Smoothing Curl Shampoo 250ML 5 060059 571314 5045095070762CRCFS0250 Frizz Smoothing Curl Conditioner 250ML 5 060059 571321 5045095070755CRSMI0250 Moisture Injection Shampoo 250ML 5 060059 571338 5045095070793CRCMI0250 Moisture Injection Conditioner 250ML 5 060059 571345 5045095070823CRCLI0200 Rapid Response Leave-In Conditioner 200ML 5 060059 571352 5045095070854CRFTT0100 Beach Curl Spray 200ML 5 060059 571369 5045095071370CRFBC0200 Twist-It Curl Balm 100ML 5 060059 571376 5045095070878CRFSC0075 Soft Curl Cream 75ML 5 060059 571383 5045095071417CRFTI0050 Tame-It Serum 50ML 5 060059 571390 50086382

MINISPRODUCT CODE DESCRIPTION SIZE OUTER BARCODE ITEM BARCODETXSDI0075 Detox Shampoo 75ML 5 060059 571406 5045095070915CRCLI0075 Rapid Response Leave-In Conditioner 75ML 5 060059 571413 5045095070922TXSDS0075 Daily Style Shampoo 75ML 5 060059 571420 5045095070939TXCDS0075 Daily Style Conditioner 75ML 5 060059 571437 5045095070953TXFTP0025 Texture Paste 25ML 5 060059 571444 50086351TXFFG0025 Funky Gum 25ML 5 060059 571451 50086375TXFFH0050 Firm Hold Hairspray 50ML 5 060059 571468 50086313TXFBI0050 Boost-It Mousse 50ML 5 060059 571475 50086320STSSP0075 Straight & Protect Shampoo 75ML 5 060059 571482 5045095071066STCSP0075 Straight & Protect Conditioner 75ML 5 060059 571499 5045095071073STFIT0050 Iron-It Defence Spray 75ML 5 060059 571512 50086337CRSFS0075 Frizz Smoothing Curl Shampoo 75ML 5 060059 571529 5045095071103CRCFS0075 Frizz Smoothing Curl Conditioner 75ML 5 060059 571536 5045095071110

TONI&GUY TRAINING MANUAL PRODUCTS / CURL 46 TONI&GUY TRAINING MANUAL NOTES 47

Notes

BRUSHES *PRODUCT CODE DESCRIPTION SIZE OUTER BARCODE ITEM BARCODEAEBTGP01 Paddle Brush N/A 5 060059 572458 5045095173456AEBTBG01 Cushion Brush N/A 5 060059 572465 5045095173463AEBTGSP01 Handbag Paddle Brush N/A 5 060059 572472 5045095172893AEBTGRB01 Small Hot Brush N/A 5 060059 572496 5045095172923AEBTGRH01 Large Hot Brush N/A 5 060059 572489 5045095172916AEBTGST01 Straightening Brush N/A 5 060059 572502 5045095173517AEBTGSY01 Styling Brush N/A 5 060059 572519 5045095172930AECTGWT01 Wide Tooth Comb N/A 5 060059 572526 5045095173524*new products

Product Ordering Information

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Notes

TONI&GUY TRAINING MANUAL NOTES 48

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