tomato supply chain
TRANSCRIPT
INTERESTING FACTS ABOUT TOMATO FARMING IN INDIA
2ndmost widely grown vegetable in India after potatoes2ndlargest tomato producer worldwide is India
17 mn tonnesproduced in India in 2014-15
20 tons/hectare (ha)Low yieldsWorld average ~ 33 tons/ha; China average 48 tons/ha10-15%Indian tomatoes exported in 20151%of the total production goes to the processing industry, versus approximately 14% in China
“
“The processing industry currently cannot afford to purchase tomatoes for more than ₹ 4/kg, so depending
on market conditions and prices, it might be hard for processors to secure sourcing of tomatoes.”
- an Indian tomato expert on Tomato Processing Industry
INDIAN TOMATO SUPPLY CHAIN
SUPPLY CHAIN MODELS
Farm
ers
Agents
Auctioneers
Wholesalers
Cart Vendors
Traditional Retailers Cu
stom
ers
LEG 1 LEG 3 LEG 4LEG 2
TRADITIONAL SUPPLY CHAIN
Contract Farmer
Farmer
Farmer
Farmer
Buying Centres Hub
Store
Store
Store
Store
Cust
omer
s
Agents Wholesalers
Traditional Retailing Route
LEG 1 LEG 2 LEG 3 LEG 4
HUB AND SPOKE MODEL
LEG 1 LEG 2 LEG 4Le
ase
Farm
Cont
ract
Fa
rmer
sFa
rmer
s
Consolidation Centres
Agents
Hub(City)
Hub(Outside City)
Stores
Wholesalers
Cart Vendors
Traditional
Cust
omer
s
LEG 3
VALUE CHAIN MODEL
Transportation
