tom beall: ncc let's talk about chlamydia
DESCRIPTION
Introduction of "Let's Talk about Chlamydia" panel by Tom Beall, Managing Director, Global Director of Social Marketing, Ogilvy Public Relations WorldwideTRANSCRIPT
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Let’s Talk About ChlamydiaNational Chlamydia CoalitionDecember 3, 2009
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Our Session Objectives
• Explore effective communications about Chlamydia for adolescents/young adults, healthcare providers, and parents
• Discuss challenges and strategies for overcoming barriers to effective communications
• Identify ways to increase reach and effectiveness of our communications
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Our Panelists• Elizabeth Schroeder, Ed.D., M.S.W., Executive
Director, ANSWER, Rutgers University• Yolanda Wimberly, M.D., M.Sc., Assistant Professor of
Clinical Pediatrics, Morehouse School of Medicine• Mara Leff, George Washington University
Undergraduate, Partnership for Prevention Intern• Tom Beall, M.H.S.A., Managing Director, Global Social
Marketing Practice, Ogilvy Public Relations Worldwide
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Talking Effectively About STDS, We’ve Come A Long Way
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Talking Effectively About STDS, We’ve Come A Long Way
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Talking Effectively About STDS, We’ve Come A Long Way
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Talking Effectively About STDS, We’ve Come A Long Way
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Talking Effectively About STDS, We’ve Come A Long Way
![Page 9: Tom Beall: NCC Let's Talk About Chlamydia](https://reader034.vdocuments.site/reader034/viewer/2022052210/5568f2afd8b42aff2e8b48fb/html5/thumbnails/9.jpg)
What Do Effective Communications Need to Do?
• Inform• Generate interest• Establish relevance• Raise importance• Educate• Prompt and support action
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Essential Ingredients of Effective Communications
• Factual, science-based information• Emotional connection• A clear call to action• Audience-centered