Eric L. Togneri, MBA, CEPA10 Cloister Cove Newnan, GA 30265

Home: (770) 463-9171 Mobile: (678) 764-1732erictogneri@gmail.com www.linkedin.com/in/erictogneri

Finance, Sales and Marketing Executive and Entrepreneur – Investment Banking, Business Valuations, Trade Finance, Trade Promotion/Planning,

Business Analytics/Insights, National Sales, Client Marketing

Professional Experience

The Neri Group, LLC (May 2005 to present)As Founder/Managing Partner, provides Investment banking advisory services for micro-cap and lower middle-market privately held companies; 3rd Party Consulting and Training, CPG Thought Leadership, and CPG Trade Association Strategic Advisory Services.

Neri Capital Partners www.nericap.com (May 2005 to present) Investment banking firm focused on privately held small and mid-sized businesses providing valuation services, buy and sell-side advisory.

President & Managing Partner Specialized in business valuations to drive business development and deal originations; connecting private

equity and high net worth individuals with private business owners to meet their mutual enterprise and property investment objectives

Engaged by top firms including Sorenson Capital (Spin-off of Bain Capital), MCM Capital (Leading micro-cap equity group in Mid-West) and ZP Enterprises (Fund established by CEO of Martin-Marietta)

Established Exit Planning consulting practice; Certified Exit Planner by the Exit Planning Institute to serve as a trusted advisor to Privately Held business with enterprise value between $5M and $50M

IBM Corporation www.ibm.com via Zero Chaos (March 2014 – July 2014)IBM BAO is the largest Analytics and Process Optimization organization in the world.

Sr. Consultant (Independent Contract) - Business Analytics and Optimization Responsibility for Consumer Products solutions to the Scotts Miracle-Gro corporation Serving customers in the Home Improvement (Home Depot, Lowes, Ace Hardware) and Mass (Wal-Mart,

Target) channels Crafted strategy for product expansion beyond core categories where dominant market share led to a need

for brand extension

Neri Consulting (May 2005 to present)

Sr. Consultant (Independent Contract) – Miscellaneous Projects (May 2005 to October 2010)Pfizer Consumer (now J&J) – Out of Home: External project lead for creating On-the-Go solutions for brands

such as Listerine, Benadryl, and VisineUnilever – Category Management Training on perpetual planning process for entire North American team in

conjunction with ROIAmerican Marketing Enterprises – Go-to-market strategy for Rubbermaid License in Trash Bag category

Category Management Association www.cpgcatnet.org (September 2005 to January 2012)The exclusive trade association serving the disciplines of category management and shopper insights

Principal, Strategic Advisory Board Thought leader and speaker for Category Management Association, IIR, and GMDC National Events Member of the association advisory board providing strategic direction and industry expertise and perspective

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Eric Togneri Sales and Marketing Executive 10 Cloister Cove Newnan, GA 30265 678.764.1732sanofis-aventis; Chattem, Inc. www.chattem.com (November 2010 to November 2012)A $44 Billion/year global pharmaceutical manufacturer of Rx, Consumer, and Animal Healthcare products. Chattem is a wholly owned consumer healthcare company serving the North American market with household brands including Allegra, ACT, Gold Bond, Cortizone-10, Unisom, Icy Hot, Bull Frog, and Selsun Blue.

Director, Trade Finance, Sales Planning and Shopper Marketing Designed and led a newly created department with primary responsibility for Trade Promotion, Trade Finance,

Shopper Marketing, and Internal Planning covering all Chattem Brands and Retail Partners Key responsibilities included spearheading Trade Finance process and integration across a billion dollar portfolio,

shopper marketing programs and research, training and developing sales and marketing managers in conducting marketing mix investment analysis, developing trade promotion management best practices, monitoring 4Ps, and managing new and existing portfolio program development

Primary TPM/DP driver for Chattem coordinating internal/external stakeholders bridging C-Level sales, marketing, research, finance, legal, procurement and their respective teams

Initiated a Trade Investment oversight process that included forward projections, post-investment analysis and goal-setting to improve cost-to-serve efficiencies

Created the strategic plan and provided oversight of the trade execution for the Allegra Rx to OTC switch and the creation of the 2012 and 2013 Allegra Shopper Marketing plan

Developed and provided oversight for Go-to-Market strategies and channel plans covering all portfolio initiatives for 2012 and 2013

Wyeth; Wyeth Consumer Healthcare (now Pfizer) www.pfizer.com (October 1999 - April 2005)An international pharmaceutical manufacturer of Rx, Consumer, and Animal Healthcare products. Experience spanned from Wal-Mart to Main Street….All channels for Wyeth Brands including Advil, Centrum, Caltrate, Robitussin, Dimetapp, Preparation H and ChapStick.

Director, Trade Planning and Promotion, January 2004 – April 2005 Chosen by the organization to lead a newly created Trade Planning department with oversight of a $150MM

budget and $1.8B in domestic revenues and the foundation for Pfizer Shopper Marketing Led a seven person directly managed team charged with the development of the shopper marketing strategies for

brands such as Centrum, Caltrate, Advil, Robitussin and ChapStick Personally devised the concept and process for the strategic Event P&L, a tool that merges syndicated data,

market research and full event costing. Successful application of ABC costing principles resulted in enterprise-wide roll out as the primary financial tool driving fiscally responsible promotional decisions. Improved incremental contribution by $9.5MM

Developed an Incremental Funding Process that balanced strategic trade investment objectives with fair and equitable allocation of funding resulting in $8MM in efficiencies

Created a transition plan from a fixed historical-based funding process to a live accrual-based investment environment

Sr. Category Development Manager, June 2001 – December 2003 Category analytics responsibility for a $350 million US Drug revenue business unit

Led category leadership initiatives through major retailers combining loyalty marketing, demand indexing, and targeted consumer offerings

Created the Resource Allocation Process aimed at effectively optimizing human and financial capital supporting national accounts. HR and financial architecture implemented to maximize incremental impact to revenue and profit performance through a combination of process definition, vested-party interviews, coalition building and senior executive approval

Key team member of the OTC Shopper Study and NACDS Rx-to-OTC committees

Initiated the Strategic Information Dissemination project, a communication strategy that sets the standard for accessibility of value-added select OTC information. Comprised of a knowledge repository covering category development, market research and sales intelligence

Provided the executive committee with concise and forward-thinking consumption reviews accompanied by strategy focused executive summaries

In recognition of these achievements, for the second time received the prestigious President’s Gold Cup recognizing outstanding personal performance and was promoted to lead Wyeth shopper marketing

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Eric Togneri Sales and Marketing Executive 10 Cloister Cove Newnan, GA 30265 678.764.1732

Business Development Manager (National Account Sales Team Leader), October 1999 – May 2001 Headquarter responsibility for $70 million Rite Aid business unit Immediately undertook an intensive review of our approach to the customer, creating a strategic plan to effectively

manage all points of contact between Wyeth and the trade Charged with generating short and long-term strategic account planning, providing the basis for a 22% increase in

consumption during my tenure Utilized an Account Specific Brand Sales Objective approach to increase market share across each of the major

brands in portfolio, surpassing full year share achievement versus key benchmarks Initiated an ABC costing study as the basis for securing the most profitable impulse-mix at retail registers, tripling

annual ChapStick volume from $2.5MM to $7.5MM in year 1 Managed a collaborative team approach, coordinating a concerted effort across consumer marketing, trade

marketing, customer service, sales support and category management President’s Gold Cup recipient for outstanding personal performance

L’Oreal SA; L’Oreal Retail Division www.lorealusa.com (October 1991 – September 1999)A $15 Billion/year international manufacturer of Consumer Beauty Products

National Account Manager (National Account Sales Team Leader), March 1997 – September 1999 Headquarter responsibility for all geographical areas under $34 million Rite Aid unit Key figure in merchandising negotiations, leveraging total basket consumer profit contribution resulting in 36,012

increase in facings Consumption focused effort resulted in an immediate impact on consumer sales, up 27% during my tenure, three

times the division average Received formal notoriety from the Senior Vice President of Sales, with my consumption strategy presented as

the model for National Account management; In recognition of these achievements, was promoted to National Account Manager in January 1999

District Manager, Key Accounts, January 1994 – February 1997Territory Manager, October 1991 – December 1993

Educational Background

University of Pittsburgh, MBA

University of Iowa, BBA - Marketing

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