Today’s AgendaToday’s Agenda9:00 – 10:00 General Session

10:15 – 11:00 Breakout Session Red -Strong Kids Room Blue -Strong Families Room Green -Strong Communities Room

11:15 – 12:00 Breakout Session Green -Strong Kids Room Red -Strong Families Room Blue -Strong Communities Room

12:00 – 1:15 Lunch with Panel Discussion Dean Mattix Executive Director, Albemarle Family YMCA

Kathryn Dobbs Director of Annual Giving, YMCA of South Hampton Roads Jon Knorr Vice President of Development, YMCA of Delaware Amy Barry Co-Chair of Member Teams Campaign, Brandywine YMCA Cindee Marone Membership and Business Director, Great Bridge/Hickory YMCA1:30 – 2:15 Breakout Session Blue -Strong Kids Room Green -Strong Families Room Red -Strong Communities Room

2:30 – 3:30 General Session

Campaign Structure Campaign Structure

Staff Campaign

Board Campaign

Major Gifts Campaign

Member Teams

CampaignSept - Oct

Feb - MarNov - Jan

Dec - Feb

• Laying the foundation

• Staff Campaign Chair

• Staff Campaigners

• Covering all the bases– Speaking at Staff Meetings– 100% asks – clean-up if necessary

Staff Campaign

Sept - Oct

• Board Giving Chair & Committee

• Process & Goal approved by Board

• One on one personal asks

• Board Campaign reports presented at Nov, Dec, and Jan meetings

• 100% giving – personally significant gifts

Board Campaign

Nov - Jan

• Gifts of $1000 and more

• Volunteer Chair & Committee• 3 – 6 volunteers• Board Members• Other YMCA members

• Major Gift Committee meets bi-weekly• Review last year’s donors (renewals)• Identification of new prospects• Campaigning assignments• Making strategic asks

Major Gifts Campaign

Dec - Feb

• Member Teams Chair

• Staff Liaison – Key position

• Campaign for Campaigners• Begins in Oct/Nov

• Teams of campaigners led by Captains

• Captains – Staff and/or Volunteers

Member Teams

Campaign

Feb - Mar

TimelineCaptain Meetings

Campaigner Trainings

Kick-Off – campaigning beginsReporting events

Reporting continuesClean-up(Donor Table, Phone-a-thon, bulk mailer)

YMCA of Delaware Campaign Celebration in June

Member Teams

CampaignDecember

January

March

February

Campaign Chair

Staff LiaisonSpirit

Committee Member

Captain

Staff Giving Chair

Board Gift Chair

Staff Liaison

1 Campaigner for every 10 staff

Staff Liaison

Committee Member

Committee Member

Committee Member

Committee Member

Major Gift Chair

Captain

Member Teams Chair

Captain

Staff Liaison

CaptainCaptainCaptainCaptain

Campaigner

Campaigner

Campaigner

Campaigner

Campaigner

CampaignerCampaigner

Campaigner

Campaigner

Campaign Structure

Operations “VS” DevelopmentOperations “VS” Development• Membership• Activate America• Fundraising• Programs• Daily Operations

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Activate AmericaMembershipMembership

Where do we concentrate Where do we concentrate our efforts?our efforts?

MembershipMembershipAnnual Support Campaign

Annual Support CampaignActivate America

Activate America

If we neglect one…If we neglect one…

Annual Support C

ampaign

Annual Support C

ampaign Activate America

Activate AmericaMembershipMembership

If we favor another…If we favor another…

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Annu

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Activate AmericaMembershipMembership

Balance is Key!Balance is Key!

MembershipMembership Activate AmericaActivate America Annual CampaignAnnual Campaign

Engagement Strategies

Listen and understand needs and motivations Deepen understanding, commitment & involvement

One on one, face to face engagement Outcomes

Build YMCA’s capacity to deliver important programs and services Strengthen the YMCA’s bottom line

Complimenting PrioritiesComplimenting Priorities