today’s facility manager web channels— · • quality lead generation. • surround your...

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Page 1: Today’s Facility Manager Web Channels— · • Quality lead generation. • Surround your marketing message with market segment news. • Increase your search engine rankings
Page 2: Today’s Facility Manager Web Channels— · • Quality lead generation. • Surround your marketing message with market segment news. • Increase your search engine rankings

Today’s Facility Manager Web Channels—Your Disruptive Marketing Vehicle!

DISRUPTIVE MARKETING is simply doing things differently. Not for the purpose of being different, but for the purpose of getting results. Results and adapting to change are the drivers of survival and success in today’s economic climate.

What is a Today's Facility Manager Web Channel?A Today's Facility Manager Channel is a category specific extension of your website.

Facility management professionals turn to TodaysFacilityManager.com to find solutions and solution providers. Web Channels are a natural extension of how our site is used and allowsindustry suppliers to position their companies as thought leaders within their market segment.

Today’s Facility Manager Category Exclusive Web Channel Benefits:

• Quality lead generation.• Surround your marketing message with market segment news.• Increase your search engine rankings.• Establish your company's position as the "thought leader" within your category.• Increase your social media followers.• Conduct market research.• Provide strategies and ideas that improve how facility management professionals

conduct business.

Numerous Channels To Choose From!

Today’s Facility Manager • www.TodaysFacilityManager.com • 732-842-7433

If you don’t see your market segment listed here we can create a custom channel for you.

Page 3: Today’s Facility Manager Web Channels— · • Quality lead generation. • Surround your marketing message with market segment news. • Increase your search engine rankings

Today’s Facility Manager Web Channel

FAQsWhat’s the first step in creating your Today's FacilityManager Web Channel?A launch meeting will be arranged immediately upon signing yourcontract. After an introduction to your team of web channel experts,procedures will be reviewed, timelines created, and the messaging of your web channel will be established.

How are these Web Channels built?These information-rich communities are built with layers of content in various media formats. Each channel focuses on a specific marketarea, and is populated and designed by the Today's FacilityManager team of editors, web developers, and you the sponsor.

Content from your web channel will come from the Today'sFacility Manager's editorial team and your marketing team.If you don't have the manpower to provide us with content, we'llwork with you to gather content and include it in your channel.

Can we edit design after our Web Channel goes live?Your web channel project manager will continue to work with you after your web channel goes live to maintain, update, modify, and optimize the performance of your channel. Improvements and adjustments can be made at any time as a team effort.

How are Today’s Facility Manager Web Channels promoted?The day your web channel goes live on the Today's FacilityManager website, promotional efforts are up and running. Today's Facility Manager will leverage all its media elements,magazine, website, and e-mail, to promote the web channel and drive traffic to your site.

Will I receive performance reports of my Web Channel?The Today's Facility Manager team will send you regular reports of the traffic flowing through your web channel. In addition, we will provide you with your own analytics account to track the success of your web channel.

Today’s Facility Manager • www.TodaysFacilityManager.com • 732-842-7433

Page 4: Today’s Facility Manager Web Channels— · • Quality lead generation. • Surround your marketing message with market segment news. • Increase your search engine rankings