to whom are you speaking?
TRANSCRIPT
Target AudiencesTo whom are we speaking?
Men
humor
features and benefits
non-intrusive
shareable
quick
Toys
Women
Household practical
Luxury emotional
Take time
Impress other women
That Thing
Your Hair
Thinking About
Youth
spontaneous
rebellious
original
adventurous/thrill-seeking
early adopters
Pioneers
Tweens
Peer Pressure
Followers of each other
Followers of teens
Self absorbed
Teens
Original
Opposite of adults
Crave freedom and responsibility
Concerned with peers
Socially responsible
Self absorbed
Collegiate
Experimentaiton
Learning about self
Socially responsible
Early adopters of technology
Self absorbed
Early Workforce
Worried about money
Worried about future
Worried about status
Experimentation
Early adopter
Self-absorbed
Very social
Married with children
Family absorbed
Work balance
Less social at night
conservative
Boomer
freedom
downsizing
conservative
disposable income
desire youth
Senior
physically limited
restricted
conservative
discretionary spending
