WALL DECOR

SMHM 3570 DECORATIVE ACCESSORIESSMHM 3570 DECORATIVE ACCESSORIES

Cassandra Latawiec Amanda EckhardtSusan Olivares Donna Morgan

DEFINITION OF CATEGORY• Origin of the word 'décor' – French, from décorer,

to decorate: Latin, from decorre, to beautify; , , fy;(“Décor-Definition”, n.d.).

• Origin of the word 'wall' -Middle English, from Old English weall; akin to Middle High German wall;both from Latin vallum rampart, from vallus stake p ,(“Wall-Definition”, n.d.).

•

TERMINOLOGY• Eclectic Styling – A mixture of different styles and

eras combined into one overall look.• Eco-Awareness – using earth friendly, recyclable

materials in design and manufacturing.• Neutral – flat or sometimes dull colors that mix

well and don't over power other colors.

TERMINOLOGY• Multi-Cultural Blending – items from many

cultures are used together to create a worldly feel.g y• Pattern – when an item or environment has a repeat

of a particular impression or design.• Couture Flair – Luxurious fabrics, embellishments,

and high style are used in design to create an upper end or more expensive feel to décor.p

MAJOR COMPANIES•MFG’S

•Paragon Picture Gallery•Leading mfg in framed art•Leading mfg in framed art•5 time ARTS Award Winner

•Uttermost•Globally establishedG oba y es ab s ed

•Palecek•Sustainable products & ethical production methods2009ARTS A d i•2009ARTS Award winner

MAJOR COMPANIES•Retailers

•Z Gallerie•Strong trend in contemporary designs•Strong trend in contemporary designs

•Pier One Imports•Artisan items from around the world

•Ballard Designsa a d es g s•“European open-air market”

SALES CHANNELS•Brick and Mortar

•Mfg. products are carried in more exclusive boutique like retailers only sometimes through dealers onlinelike retailers only, sometimes through dealers online•Big Box

•Z Gallerie/Pier One/Ballard Designs•Anchor department stores•Anchor department stores

•Macy’s/JCPenney•Discount department stores

•Wal Mart/Target•Wal-Mart/Target•Off price discounters

•Ross/TJ Maxx

PRODUCT EXAMPLES

STYLE GROUPS

What style groupings do you carry (in%)?Di k S (2010) H A T d ilDickenson, Susan (2010). Home Accents Today retail survey

86Traditional

43

71

Italian

Modern

43

29

Country (French, English, American)

Asian

29Other

STATS & DATA

What kinds of wall décor do retailers sell (in %)?Dickenson Susan (2010) Home Accents Today retail surveyDickenson,Susan (2010).  Home Accents Today retail survey

95

92

Framed prints

Mirrors

43

55

3‐D art

Oils, watercolor

p

29

17

Original local/regional art

Tapestries

14Other

LICENSES• Museum Homes

– WinterthurBilt E t t– Biltmore Estates

• Magazines– Better Homes & Gardens with Wal-Mart– Better Homes & Gardens with Wal-Mart– Elle Décor with Kohl's– Country Living Magazine with Kmart/Searsy g g

• Celebrities / Designers– Ty Pennington with Sears– Cindy Crawford with JCPenney and Rooms to Go– Macy’s

WINTERTHUR

ILTMORE ESTATES

LICENSES

BRANDING• A brand represents the identity of a specific product

• Cindy Crawford Style available at JCPenney– Recognizable Name and Face

Q lit d t t ff d bl i– Quality products at an affordable price– Established Brand

TARGET MARKETTARGET MARKETOur target consumer market for our gproducts of wall décor are JC Penney. JC Penney has variations of wall décor in there industry in creating andin there industry in creating and transforming wall décor products into luxury. JC Penney and our line are committed to serving its customers with style, quality and smart prices that will lead us through many transformations g yover the years as society and shopping habits change.

TARGET MARKET

• Age range of 25-50+• Women• Middle America• Middle Class• Middle Class

INSPIRATION• Romanesque Architecture• Romanesque Architecture• Gothic Architecture• Neutral ColorsNeutral Colors• Clean Lines• Geometric Shapes• Stained Glass

PRODUCTS

PRODUCTS

MATERIALS

• Glass• Glass• Wood• Metal

• Wrought Iron• Cast Iron

ENVIRONMENT

• Environmentally friendly products• Recycled materials• Made in the Americas• Made in the Americas

ADVERTISING & SALES

PROMOTION

BIBLIOGRAPHY2009 Summer Color Trend: Brown and Green " Simply Fab Life 22 July 2009 Web 29 Nov 2010 <http://simplyfablife com/2009 summer color trend2009 Summer Color Trend: Brown and Green." Simply Fab Life. 22 July 2009. Web. 29 Nov. 2010. <http://simplyfablife.com/2009-summer-color-trend-

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