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ShoreTel. Brilliantly simple business communications. | © ShoreTel, Inc. 2015. All rights reserved worldwide. 2

CSD VAR VAD SP

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$1000s

$100s

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To make interactions

simple

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ShoreTel Marketing Focus

Define and communicate ShoreTel brand and drive demand

Define and Communicate

ShoreTel Brand Drive Measurable

Demand Marketing in a Digital

world

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How do we do modernize and apply innovation with and for our channel partners and the millions we invest?

There has to be smarter, better way.

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TRANSFER

DATA

PLATFORM PROCESS

PEOPLE

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Walk through the program

4

Getting ST stakeholders on board

1

Advising and guiding

2

Identifying technology

3

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A lead is a lead is a lead….

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Results to date

Aware

In Market Contact Ready

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provide AND nurture

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Key Takeaways

Not everyone believes

Building the brand

Celebrate the results

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Thank You Mark  Roberts,  CMO  ShoreTel  

@MarkRobertsCMO  

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