to name a brand
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TRANSCRIPT
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Before we start…
•No phone ring, please
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Before we start…
•Questions are welcomed anytime ^^
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Before we start…
•Free your mind
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Today we’ll go through…
•What’s a brand?•Why do we need a strong brand?
•No strong brands for bad names
•The Dos
•The Don’ts
•Lucks and Inspirations
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What’s a brand?
Deodorant
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What’s a brand?
Anti-dandruff
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What’s a brand?
Many things sometime mean nothing
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What’s a brand?
Is it Vinagame or... what?
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What’s a brand?
•Most beautiful farm game
•Made in Viet Nam
•Blah blah...we
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What’s a brand?
lag, down server, bugs… Grruh
customers
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What’s a brand?
A brand is nothing but your customers' though of you
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(=^.^=) no.1 – what am I drinki'?
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•What’s a brand?
•Why do we need a strong brand?•No strong brands for bad names
•The Dos
•The Don’ts
•Lucks and Inspirations
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Why do we need a strong brand?
•To differentiate
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Why do we need a strong brand?
•To differentiate
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Why do we need a strong brand?
•To differentiate
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(=^.^=) no.2How good is ur memory?
•How many brand can ya remember in a minute?–Car
–Shampoo
–Women underwear
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Why do we need a strong brand?
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Why do we need a strong brand?
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Why do we need a strong bra^^?
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Why do we need a strong brand?
•Customers have too many choices.
•Although there are many brands in each industry, we could remember only a few leading ones.
•Who has better name may have some advantages.
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•What’s a brand?
•Why do we need a strong brand?
•No strong brands for bad names•The Dos
•The Don’ts
•Lucks and Inspirations
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No strong brand for bad names
•Your products, your inventions always run the risk of being copied… in the same way or a better way
Creative Labs NOMAD II Digital Audio Player
Apple iPod
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(=^.^=) no.3 - Pick your car, pls
•In a same price range, customers often choose what sounds better
•So choose a good name or lowering your prices ~.~
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•What’s a brand?
•Why do we need a strong brand?
•No strong brands for bad names
•The Dos•The Don’ts
•Lucks and Inspirations
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Easy to read
•If customers couldn't read your name, why should they buy?
Tokyo Tsushin Kogyo → Sony
Electronic Numberical Integrater And Computer ---> Computer
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Easy to read
•Easy to write does not mean easy to read
GSN
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Easy to remember
•We are under attacked by 3k to 5k ads per day•Customers may choose you if they do remember your name at least
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Easy to remember
•Shocking names
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Easy to remember
•A well remembered name may still be a bad brand
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Easy to remember
Apple IIe MITS Altair 8800
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Easy to remember
Blackberry 8320 Nokia 5800Nokia 5800 iPhone
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English sounding
•English is the most popular language
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Short
Công ty cổ phần Tập Đoàn Vina → VNG
Federal Express → FedEx
Cocacola → Coke
Mercedes-Benz → Merc
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Short
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Unique
•Choose a different style to be unique
FirebatGSN
GSS
TOSMSN
MSS
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Unique
•Choose a different style to be unique
AlienwareIBM
HP
AcerCompaq
Dell
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Unique
•Unique names may have no meaning at all
Kodad
Flickr
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Unique
•Unique names can be founded by combining words
Sony = sound + sunnyIntel = integrated ElectronicsMicrosoft = Microcomputer softwareHotmailFacebook
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No common words
•Make no different•Legal problems
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No common words
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You'll need 2 names
Energy drink Digital Camera
Online bookstore
3D cartoonSocial Game
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You'll need 2 names
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No ABC...
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No ABC...
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No ABC...
GSN
Game Studio North
Gay Sex in Numbers
Great Shots of Nudity
Game Social Network
Give me Some better Names
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.com
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Safe for all languages
Air Speed up
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Safe for all languages
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The Dos•Easy to read
•Easy to remember
•English sounding
•Short
•Unique
•No common word
•You'll need too Names
•No ABC...
•.com
•Safe for all languages
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(=^.^=) no.4 – Name the Caro bird
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•What’s a brand?
•Why do we need a strong brand?
•No strong brands for bad names
•The Dos
•The Don’ts•Lucks and Inspirations
![Page 54: To name a brand](https://reader036.vdocuments.site/reader036/viewer/2022081412/54566797af79590b088b4d70/html5/thumbnails/54.jpg)
•What’s a brand?
•Why do we need a strong brand?
•No strong brands for bad names
•The Dos
•The Don’ts
•Lucks and Inspirations
![Page 55: To name a brand](https://reader036.vdocuments.site/reader036/viewer/2022081412/54566797af79590b088b4d70/html5/thumbnails/55.jpg)
Lucks and Inspirations
![Page 56: To name a brand](https://reader036.vdocuments.site/reader036/viewer/2022081412/54566797af79590b088b4d70/html5/thumbnails/56.jpg)
Lucks and Inspirations
![Page 57: To name a brand](https://reader036.vdocuments.site/reader036/viewer/2022081412/54566797af79590b088b4d70/html5/thumbnails/57.jpg)
Lucks and Inspirations
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Lucks and Inspirations
“Luck is when preparation meet opportunity”
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Today we’ve been through:
•What’s a brand?
•Why do we need a strong brand?
•No strong brands for bad names
•The Dos
•The Don’ts
•Lucks and Inspirations
![Page 60: To name a brand](https://reader036.vdocuments.site/reader036/viewer/2022081412/54566797af79590b088b4d70/html5/thumbnails/60.jpg)
Thank you,