To explore possibilities of Take-over of Housing

Loans at Lucknow

Presented By-Somendra SinghMBA-Marketing

Overview

• State Bank of India was constituted on 1 July 1955.• It has 61.5% share of Central Govt. and work as Public sector

Bank. • It has more than 15000 branch network and highest number of

ATMs in all over India. • SBI has 14 directors who is headed by Chairman, currently

Arundhati Bhattachhrya is the chairman of SBI.• Key Operations - state Bank of

India

Corporate Bank

National Bank

Intertational Bank

Treasury Operatio

n

Associate &

Subsidiaries

Overview of ReportCompany State Bank of India

Title of the report Find the possibilities of Take over of home loan in Lucknow

Sector Financial Sector

Industry Housing Finance Industry

Location of the Summer Training Lucknow

Region selected for Summer Training

Dainik Jagaran Chauraha, Jopling Road, Rajendra Nagar, Indra Ngar and some other parts

Target customer Families living in apartments

Duration 8 Weeks

Objectives

Primary Objective

First and foremost objective is to explore the possibilities of Housing loans in Lucknow

Generating leads of home loans from collected information through survey forms

Switch other bank’s Home Loan customer to the State Bank of India

Secondary Objectives

To place SBI Advance Product ahead of the competitors

To maintain good relationship with old customer and try to find out their satisfaction level

To know the competitor’s market share in Lucknow.

To know what kind of services competitor gives to their customers.

To make the customer aware of the benefits of the product and convince him to go for SBI Advance Product.

Research Methodology

Sample Size :- Sample of 200 people was taken into study, and their data

was collected.

Sampling Technique :- To study the Project, convenience Sampling

technique is used.

Data Sources :-

1)Primary Data Sources :- data collected by visiting individual and apartments

2)Secondary Data Sources :- sells information Data real estate firm and data of loan of Maruti Suzuki.

Method :- Data is collected through questionnaire method, and personal interviewing and through calling.

Statistical tools used for analysis :- Tools like percentage, ranking, averages etc. and after that data is represented graphically for further analysis.

Analysis of Data

Sales

State Bank of India Other PSUsAny private Bank Foreign Bank

Customer’s dependence on SBI for their regular transaction

YES62%

NO28%

CAN'T SAY10%

Customer’s awareness towards SBI various products

SBI

ICICI

HDFC

OTHER

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

85%

12%

2%

1%

Sales

Sales

Customer’s preference for taking Loan in Lucknow

Newspaper

Electronic media

Hold-ings

Nearby branch

Word of mouth (Re-latives, Friends

etc.)

Medium through which customer get to know about the SBI Home Loan Services

0%

20%

40%

60%

FEATURES LIKE BY CUSTOMER

4%

52%

37%

7%

Dissatisfactory Moderate SatisfactoryDelighted

Customer ‘s perception towards the availing of services in SBI

Features like most by customers in Loan segments of SBI

Customer awareness program is required so that more people should attract towards advance product.

If there are any kind of hidden charges than that must disclose to customer before giving loan to them.

SBI must take some steps so that customers can get their loan in time.

Before deducting or charging any monetary charge SBI must consult with customer.

SBI should more focus on Retaining existing customers. and cross selling of the product.

SBI must take feedbacks of customers regarding features & services.

Agents/ Employees should be trained, well educated & proper trained to convince the people about different advance product.

Recommendations

Conclusion

From the analysis part it can be concluded that SBI has very good faith among customer and for any type of loan customer first prefer SBI and after getting –ve answer they switch to the other bank.

Heavy documentation and poor service are two big issue for SBI.

Most of the people are ready for the switch if SBI avail them better services.

SBI don’t provide loan for the property of society and also don’t customized their product.