tmre 2011 _alcaraz _data visualization
DESCRIPTION
Presentation I gave on Data Visualization at "The Market Research Event 2011" on Nov. 9, 2011TRANSCRIPT
breakthrough
applications of
data
visualization
rubenalcaraz
tmre2011
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“to affect thro’ the eyes what
we fail to convey to the
public through their word-
proof ears.”
- Florence Nightingale, ca. 1858
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Ruben AlcarazManager, Consumer Insights
Meijer
Grand Rapids | Michigan | Retail
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Super Center1 Mid West2
Competition3
Meijer
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what is
data visualization?
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data
Data Visualization is a Process
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Effective Data Visualization
The three strands (images/creativity/data) should be put through
analytical rigor, then given context and ultimately linked by a story that is
easy for the audience to understand.
Story
Context
Data
Creativity
Images
An
aly
sis
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why does
visualization make sense?
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INSIGHTS
World of Retail Insights
merchandising
operations
marketing
advertising
channels
shoppers
manufacturers
markets
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Source: The Economist & GraphicMagician.com
Growth of Data
UNIT SIZE EXAMPLE
Bit (b) 1 or 0
Byte (B) 8 bits one keystroke
Kilobyte (KB) 1,000 or 210 bytes 2/3 of a page of text
Megabyte (MB) 1,000KB or 220 2 copies of Mark Twain's "Huckleberry Finn"
Gigabyte (GB) 1,000MB or 230 Over 1,000 books or 100 minutes of CD quality music
Terabyte (TB) 1,000GB or 240 1 million books or 2 thousand audio CDs
Petabyte (PB) 1,000TB or 250 2 million audio CDs or 160 thousand movies
Exabyte (EB) 1,000PB or 260 Everything ever broadcasted or published by 2007
Zettabyte (ZB) 1,000EB or 270 Beyond comprehension
Yottabyte (YB) 1,000ZB or 280 Beyond comprehension
exabytes
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The Senses
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Listen For the Patterns
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Look For the Patterns
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2
3
4 6
1 1
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3 11
4 11
1
2
3
4 6
1 1
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3 11
4 11
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in the
beginning.
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15000 B.C. - Cave Paintings
Record Keeping
Pass On Information
Religious Purposes
?
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3400 B.C. – Hieroglyphic Writing
GuidelinesStories
Ideas
source: www.eyelid.co.uk
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1452-1519source: www.davincilife.com
1500 – Leonardo Da Vinci
Breakthrough ConceptsDepict Movement
Show Shapes
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1820-1910
1855 – Florence Nightingale
LifeDeath
Health
source: www.sciencenews.org
Other
Wounds
Preventable
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2011 – Everyone Else
sources: simplecomplexity.net & activearchive.com
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top 10
visualizations.
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Word Clouds
source: futureofthebook.org
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Phrase Net Diagrams
source: IBM Many Eyes
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Word Tree
source: IBM Many Eyes
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source: Jeff Clark / neoformix / streamgraphs
Streamgraphs
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Billion Dollar Gram
source: informationisbeautiful.net
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Network Diagram
source: crossway.org
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source: gapminder.org
Motion Charts
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Timelines
source: flowingdata.com
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source: xkcd.com
Narrative Charts
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Maps
source: flowingdata.com
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considerations.
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Techniques
Embellishments
Complexity
Colors
Icons
Assumptions
Decoding
Manipulation
Technology
Audience
Sources
Context
Relationships
Accuracy
Simplicity
Patterns
Story
Communication
Life
Visualization Guidelines
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the future
of data visualization.
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Many Paths
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QA
breakthrough
applications of
data
visualization
Thanks to:
Meijer
IIRUSA & The Market Research Event
Nielsen
Kraft Foods
Michigan State University MSMR
Visuals inspired by:
Reza Ali
Dona M. Wong
Nathan Yau
Edward R. Tufte
Hans Rosling
David McCandless
Lee Byron
Jeff Clark
Smashing Magazine
Hadley Wickham
Google Analytics
rubenalcaraz
tmre2011