tmi presentation
TRANSCRIPT
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Torah Marketing Initiative:
The need is
real…
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Case #1
A mid size Kiruv yeshiva in Queens is drowning
under heavy debt.
They could not even afford to hire an Executive
Director, so the Menahel is responsible for all
fundraising and administrative work…
…in addition to his Chinuch
responsibilities.
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TMI proposed to oversee a low-cost, high impact
PR/Fundraising plan to span the entire year in
addition to improving revenues by coordinating
tuition efforts.
TMI offered to take on many of the
responsibilities of an Executive Director, plus
many other crucial tasks, at a fraction of the cost
of hiring an Executive Director.
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Conclusion:
There is a tremendous need among small to mid
size Yeshivos and Mosdos to have someone
focus on Fundraising and PR since the in-house
staff is usually busy with day-to-day operations.
Most do not realize that outsourcing these
responsibilities can help relieve a serious
pressure and most importantly help them raise
more money.
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Case #2
A small Brooklyn Medical Referral organization
needed to print a fundraising brochure.
Their graphic designer in Lakewood quoted a
price of $3,000 for just the printing of the
brochure.
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After TMI discussed the details of the project and
understood the purpose and goals of the
campaign, we were able to reduce the printing
quote by 50% while enhancing the reach of the
campaign.
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Conclusion:
Executive Directors (and graphic designers) are
not aware of the options available to drastically
cut printing expenses.
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Case #3A Yeshiva in Long Island needed a publicity
newsletter so they hired a well-known Frum
marketing firm.
They were charged $12,000 for producing the
newsletter, which included text, design, and mail
processing for 5,000 copies.
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TMI could have produced the same job for
approximately $6,500 and included a well-
thought theme to highlight the Yeshiva’s
important accomplishments.
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Conclusion:
Many organizations automatically assume that the “well-known” firms are the only option for producing quality PR material (though for most, the cost is totally prohibitive).
Even those that can afford the high prices are often just “a number” and do not feel that the firm spends the time to really understand their unique situation.
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Years of experience working within Mosdos, not
from the outside.
New, innovative, out-of-the-box ideas for
Fundraising and PR.
Intensive, hands-on involvement – We get to
really know each client’s unique circumstances.
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TMI streamlines all Fundraising projects to ensure that they run efficiently and smoothly –and at the lowest cost.
TMI acts as an organization’s own Marketing Department, not an outsider. We constantly strategize on each client’s behalf to improve their image and PR.
MOST IMPORTANTLY, our ultimate goal is to improve each client’s bottom line.
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Work Samples
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Contact us to find out what we
can do for your organization.
Torah Marketing [email protected]
516-336-9867