Variables Available for Targeting

Household Data

Antiques

Art

Audiobooks/Books/Magazines

Automotive Parts

Baby Products

Back to School Items

Children’s Clothing

Children’s Learning & Activity

Collectibles

Computing/Home Office

Crafts

DVDs & Videos

Financial Services

Gardening

Health & Beauty

Hunting

Infant & Toddler Products

Jewelry

Leisure Sporting Goods

Luggage

Membership Clubs

Men’s Clothing

Musical Instruments

Online Purchaser

Retail Categories

Tickets

Toys

Travel

Wireless Products

Women’s Clothing

Buying Behavior

Adult Ages

At Home Business Owner

Children’s Ages

Dwelling Type & Size

Education

Ethnicity

Family Composition

Green Living

Head of Household Age

Home Owner/Renter

Inferred Household Rank

Length of Residence

Life Stage/Segment Clusters

Marital Status

Number of Adults

Number of Children

Occupation

Presence of Pool

Religion

Working Woman

Political Party

Democrat

Independent

Republican

High-Value Donor

Repeat Donor

Affluence Indicators

Charitable Contributions

Discretionary Income Index

Earner & Spender

Income Range

Invested Assets

Net Worth

Over Spender

Recession Sensitivity Ranking

Vacation Property Owner

Vehicle Value Index

Real Property

Home Assessed Value

Home Equity Available

Home Interest Rate Type

Home Loan-to-Value

Home Lot Size

Home Market Value

Home Property Type

Home Size - Square Footage

Lendable Equity

New Mover

Recent Estate Investment

Recent Home Buyer

Recent Mortgage Borrower

2495 Main St. Suite 300, Buffalo, NY 14214 www.marketing-grid.com

Animals & PetsArtsAthleticsAudio/VisualAuto RacingAutomobilesAviationBlue ChipBoatsCollectibles & AntiquesComputer GamesConnoisseurCookingCraftsCultureCurrent AffairsDo-it-YourselfDomesticsElectronicsEntertainmentFashionGood LifeHealth Home ImprovementIntelligentsiaInvestingOutdoor Activities ParentingProfessionalReadingReal EstateReligionRetailSportsTechnologyTraditionalistTravelVeterans

Animal Welfare Causes

Charitable Causes

Environmental/Wildlife Causes

Health Causes

International Aid Causes

Other

Political Involvement - Conservative

Political Involvement - General

Political Involvement - Liberal

Religious Causes

Veteran Causes

Financial Products

Vehicle

Make & Model - Auto & Truck

Own a Motorcycle

Own an RV

Geography

Nation

Region

State

County

DMA

City

Zip Code

Trade Area Radius (in miles)

Congressional District

Active Investments

Business Income Ranking

Credit Card Indicator

IRA & 401K Index

IRA Amount Ranking

Life Insurance

Likelihood to Invest

Method of Payment

Mutual Funds Investor

Paid Prepared Percent Ranking

Ranking Invitation to Apply

Salary Ranking

Stocks Decile

InterestsInterests

Interests Community Involvement

2495 Main St. Suite 300, Buffalo, NY 14214 www.marketing-grid.com