tm hsbb initiative and the need for hsbb classification: … · tm hsbb initiative and the need for...
TRANSCRIPT
TM HSBB Initiative and the Need for HSBB Classification: Creating New Value in Malaysian Real Estate and Housing Industryby
Dr. Shahrudin MusliminChief Executive OfficerTM Research & Development
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Presentation Layout
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Presentation Layout
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
TMR&D since 1st Jan 2001
TMR&D, a wholly owned subsidiary of Telekom Malaysia Bhd.(TM) started its operation on 1st January 2001 as the R&D & commercialisation arm to support
the current and future businesses of TM. We achieved the prestigious ISO 9001-2000 certification in October 2002.
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Activities at TMR&D
• To identify and undertake R&D activities in ICT• To develop, enhance and upgrade all aspects technology. • To conduct studies, consultations, advisory, testing and management
services in its area of expertise.• To use the knowledge and understanding gained from research
towards production of useful materials, devices, systems and methods.
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Presentation Layout
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
MYICMS 886 STRATEGY
* Source from MCMC Website
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
National HSBB Project
Project Name : High Speed Broadband - HSBB
Objective : To provide a min of 10Mbps to every user by 2012
Target Area : Penang, Klang Valley and Southern Johore
Coverage : 1.3million household by 2010
Ministry of Energy, Water and Telecommunications
Suruhanjaya Komunikasi & Multimedia Malaysia
Sept 2007 – TM was awarded the HSBB project as part of a PPP (Public-Private Partnership) & TMR&D is to provide Technological POC
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
New Applications under NGN
* Source from MCMC Website
Present Status
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
10
TMR&D HSBB Proof of Concept
1. GEPON project – studies and development of GEPON OLT & ONU (ended in December 2006)
2. TMR&D GEPON trial (July 2007)– the trial was conducted at a high rise residential areas where the participating customers evaluated the triple play service offered to them.
3. During the trial, members from TMR&D was able to better understand the customers’ expectation.
4. Along side the GEPON system, other inventions from TMR&D such as ADSL2+, Broadband Power Line, Residential Gateways and IPTV Set Top Box were tested during the trial
5. Expertise, knowledge & experiences were shared among the TM Group
ONU
OLT
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
11
TMR&D in support of HSBB
SDF Room Cabling Splitter located at riser
Triple Play Services
SOHO Setup
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
12
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
13
Feedback from Customers @
Trial site
Knowledge gained through visiting overseas
Operators &Contractors
Knowledgegained through visiting potentiallocal deployment
sites
Internal FTTHProject &
AwarenessProgram
Knowledge on current practices
via attachmentwith operation
dept. in TM
Benefits from Proof of Concept (POC)
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
14
Knowledge gained from POC:
Key Technical Challenges
Customer Equipment: Do I have to rightequipment and if notwhat do I need to buy?
Competency:Quality of the network?How exciting & compelling are the
services?
Civil & Construction: Does my home supportFTTH?
Content: In what way I am able to enjoy the extra bandwidth?
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
15
Knowledge gained from POC:
Importance Civil & Construction Issues
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Presentation Layout
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Real Estate & Housing Industry in Malaysia
• RM77.14billion of housing transaction in 2007 (growth of 25% from 2006)
• 47.3% from residential real estates with a total value of RM36.48%
• Abolish of real property gain tax (RPGT) in 2007 & approval to draw up to 30% of EPF
• Promotion of Malaysia: My 2nd
Home (MM2H) program by the Ministry of Tourism for expats
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Value add to real estates
TapWater
TelephoneLines
Lift
Centralised Air
Conditioning
Accessto publictransport
GreenHome
HomeSecurity
FTTH
* Adapted from Taiwan MOEA
5% 7% 3% 2% 2% 2% 3% 5% 3~8%
CentralisedHot
Water
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Objective of Classification Concept
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Success of Similar Concept in Korea
Increase in internet take up with enforcement of Authentication System
Emblem Concept is championed by the government
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Success of Similar Concept in Taiwan
Certification System in Taiwan
• Although not enforced but by embarking on the concept of ‘Digital Home’, property developers such as Farglory has make its mark the urban regeneration and real estates (both residential and commercial) under their name are selling like hot cakes
Digital Home with FTTH
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Appreciation of Real Estate with
Broadband Facilities
• Loma Linda Community
City Council supports FTTH program for new real estate projects.
• By having FTTH
infrastructures, the real estate price has risen between US$4000 –US$14000.
• Aurora FTTH case
study performed by the Council of Victoria, Australia shows that
broadband is the next ‘utility’.
• Developers who have ignored the FTTH
trend find themselves selling their properties at discounted prices of at least AUS$5000.
• Real Estate developers
found that Broadband ready properties are soon sold out sooner
after launching as compared to
conventional properties.
• Also FTTH supports the
idea of digital home which in turn open up
vast markets for new high tech products.
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Benefits to TM
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Benefits to Government
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Benefits to Property Developers
* Estimates based on Taiwanese statistics
Increases property sales
value (properties
appreciate by *3%~8% with HSBB ready
infrastructure)
Commercial/ Sales
advantage over developers who are reluctant to adopt the HSBB
concept
Increases leasing value of
both commercial
and residential properties
Corporate Visibility as a leader in the
industry
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Presentation Layout
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
27
Way Forward:
Proposed Categorisation
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
28
Way Forward:
Possible Service Package Offerings
Category of
Building
Sample services from Telco
A
Sample services from Telco
B
Class 1 (5 Star Package)
FTTH – max 100Mbps with
the use of GPON* Prerequisite: Class 1 Building
Platinum Package
ETTH – max 1Gbps with the
use of MetroEPrerequisite: Class 1 Building
Gold Package
FTTH – max 100Mbps with
the use of GEPONPrerequisite: Class 1 Building
Class 2 (4 Star Package)
FTTB/S – min 10Mbps with
the use of VDSL/ADSL2+* Prerequisite: Class 2 Building
Silver Package
FTTB/S – min 10Mbps with
the use of BPL or Ethernet CablesPrerequisite: Class 2 Building
(3 Star Package)
FTTB/S – min 10Mbps with
the use of WiFi* Prerequisite: Class 2 Building
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
29
Way Forward: Proposed Certification Process
Pro
cess F
low
•Adapted from Korean model
Step 1
Step 2
Step 3
Step 4
Local TM Network Development
TM
Industrial Association
GovernmentalBodies
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Involvement from:
Industrial Association Governmental Bodies
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
31
Way Forward: Technical Guidelines
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
32
Way Forward: Role of TMR&D
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Beyond HSBB
e ee ™
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
34
eee-lifestylee ee
e ee
What is eee-life?
™
™
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
35
Concept : eee-lifestylee ee ™
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Presentation Layout
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Conclusion
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
Acknowledgement
Suruhanjaya Komunikasi &
Multimedia Malaysia
Telekom Research & Development Sdn. Bhd. All Rights Reserved © 2008
40