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TRANSCRIPT
LinkedIn Essentials
Shileen Costain
3rd November 2015
Agenda
1 Why LinkedIn?
2 Profile optimisation – best practice
3 Making connections
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Managing your visibility…
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Turning on/off your activity broadcasts
To prevent your network being updated with every update made to your
profile, it is recommended to un-tick the “activity broadcasts” box. Once
your profile is finalised, tick the box, this will allow profile updates to
appear in your connections news feeds.
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Selecting who can see your activity feed
The “activity feed” box needs to be selected to “Only you” when you are
making changes to your profile. Once your profile is finalised, change
visibility to “Everyone”.
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Selecting what others see when you’ve viewed their profile
Based on this setting is what will appear in peoples “Who’s viewed your
profile” section and the setting you select here depends on your purpose.
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Who can see your connections
Best practice indicates that this should be set to “only you” at all times.
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Photo and contact
information
Make sure your contact
information is up to date so
connections can get in touch
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Personalise your URL
Create a URL for your
public profile that is easy
to use
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Key components needed to build a best practice LinkedIn profile.
Photo
Use a recent photo for your profile pic (one taken in the last two years).
The picture is the first impression that someone is going to have of you
and the only image that represents who you are.
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Key components needed to build a best practice LinkedIn profile.
Headline
Your headline allows you to:
– position your name against keywords that describe your
expertise
– position your profile higher in LinkedIn search results
While it might be tempting to add extra filler words, it can hurt your optimisation for key phrases.
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Key components needed to build a best practice LinkedIn profile.
Summary
Use the Summary section
to provide additional
descriptions about your
experience, expertise,
awards etc.
The Summary is also the
section of your profile
which has the highest
character count.
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Other sections to build out…
Skills and
expertise
You can create a
list of skills and
areas of
expertise that
your connections
will find suitable
and receive 1-
click
endorsements
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Other sections to build out…
Publications
You can add links to articles
or videos that you have
contributed to, either as an
author or the interviewee
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Other sections to build out…
Recommendations
You can feature rich
recommendations in your
LinkedIn profile. This is a
guaranteed way to establish
your credentials with people
who are viewing your profile.
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A quick word about Connections…
Personalise,
personalise,
personalise
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Other great uses of LinkedIn…
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Other great uses of LinkedIn…
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Other great uses of LinkedIn…